Account-Movement
Vizeum India will handle the media mandate for Chennai-based property developer XS Real. The business will be handled out of Vizeum’s Chennai office.
Vizeum India will handle the media mandate for Chennai-based property developer XS Real. The business will be handled out of Vizeum’s Chennai office.
As estimated by industry sources, the size of the account is in the vicinity of Rs 60 crore.
The digital arm of Rediffusion Y&R will manage all digital brand communication, including creative, online media and social media, for Brand MTS.
DLF has appointed Scarecrow Communications as its creative agency for some of its residential products across India.
Aidem Ventures has been appointed as the media representative for The Economist online business in India to strengthen its presence in the Indian market.
Vizeum India will now handle Educomp Schools’ media mandate in India to identify the appropriate communication programmes and deliver the same most cost optimally.
The agency will handle media planning and buying across all media for SuperMax. The account was won in a multi-agency pitch conducted earlier this month.
Chetan Gupta, President, Commercial, Amar Remedies Ltd, confirmed the development to exchange4media
In the wake of a multi-agency pitch, Aircel has realigned its media business. Mudra Max is the new agency added to the roster, handling print and radio. Starcom now handles television & digital. The estimated account size of the business is in the vicinity of Rs 180 crore.
LMG has won the Metro Cash & Carry India business, the size of which is estimated to be around Rs 20 crore. The win was preceded by a multi-agency pitch.
The electronic major is said to be reviewing the creative duties of its entire portfolio. At least four agencies, apart from the incumbent JWT India, are participating in the process.
The agency has bagged Sulekha.com and Chateau d’Ax from Style Spa Furniture, adding a total of Rs 25-30 crore to its Chennai operations.
Span Communications has bagged creative and media duties of Spring Travels, which also owns online booking platform looknbook.com. The business is estimated to be in the vicinity of Rs 15 crore.
Maxx Mobile has moved its media business to Prachar. The incumbent on the business was MPG India. The account size is in the vicinity of Rs 30 crore.
Lowe Lintas, Bangalore has been assigned the creative duties of Nova Medical Centers following a multi-agency pitch. The agency will handle two separate businesses of the expert surgical care centers and the IVF Clinics. The campaign is expected to take off in the next couple of months.
Olam Agro, which is venturing into the premium packaged basmati rice business in India, has assigned its creative duties to Publicis Capital following a multi-agency pitch. The group is now on the lookout for a media partner.
RK Swamy BBDO has been assigned the creative mandate for NOMARKS range of skin care products. No pitch process preceded the win. RK Swamy BBDO has already begun work on the account and has come up with its first campaign, titled ‘Teenocracy’.
RK Swamy BBDO has been assigned the creative mandate for NOMARKS range of skin care products. No pitch process preceded the win. RK Swamy BBDO has already begun work on the account and has come up with its first campaign, titled ‘Teenocracy’.
The win comes on the back of a multi-agency that also saw the participation of Ogilvy & Mather, Grey, Publicis India and incumbent JWT. The size of the business is estimated to be over Rs 10 crore.
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