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Account-Movement

Flourish ropes in Scarecrow for its milk & dairy portfolio

Scarecrow will handle the brand from its Mumbai office. One Advertising will continue to be the communication arm for the brand in Gujarat

exchange4media Staff Dec 18, 2012 7:42 PM

Siemens awards media mandate to ZenithOptimedia

The development comes on the back of a multi-agency pitch; account size is Rs 15 crore to Rs 20 crore

Noor Fathima Warsia Dec 17, 2012 9:20 PM

Orangina assigns advertising mandate to Dentsu Group

Dentsu Media will handle the media duties while Dentsu Communications will take care of the creative

exchange4media Staff Dec 17, 2012 4:30 AM

Maiya’s awards media mandate to MediaCom

The account size is pegged in the vicinity of Rs 25 cr to Rs 27 cr. The corporate major had awarded its creative duties to Happy Creative

Priyanka Mehra Dec 14, 2012 7:32 PM

Maiya’s Beverages & Foods awards media mandate to MediaCom

The account size is pegged in the vicinity of Rs 25 to Rs 27 crore. Earlier this year, the corporate major had awarded its creative duties to Happy Creative in Bangalore

Priyanka Mehra Dec 13, 2012 6:13 PM

NourishCo appoints Taproot + Dentsu

The win comes on the back of a multi-agency pitch. Taproot and Dentsu Marcom will be handling the creatives for all three brands of NourishCo

exchange4media Staff Dec 12, 2012 7:18 PM

Prachar bags media mandate for Shakti Pumps

The media spends at present is pegged in the vicinity of Rs 15 crore

exchange4media Staff Dec 11, 2012 7:29 PM

NourishCo appoints Taproot + Dentsu Marcom combine

The win comes on the back of a multi-agency pitch. Taproot and Dentsu Marcom will be handling the creatives for all three brands of NourishCo

exchange4media Staff Dec 11, 2012 6:31 PM

JWT wins Sun Group’s IPL account

The communication package includes developing a new identity for the team, including jersey colours and a 360 degree multi-media campaign

exchange4media Staff Dec 11, 2012 6:28 PM

Madison Media wins Radikal Rice media AOR

The account was won following a multi-agency pitch. The account size is pegged at around Rs 25 cr and will be handled by Platinum Media in Delhi

exchange4media Staff Dec 11, 2012 3:30 AM

SEBI assigns creative duties to Ogilvy India

The regulatory body for stocks, mutual funds and other segments of capital market had recently announced Dentsu as its media AoR

exchange4media Staff Dec 5, 2012 11:15 PM

Dentsu Media bags SEBI’s media mandate

SEBI had shortlisted 13 agencies for the pitch that was announced in April 2012

Noor Fathima Warsia Dec 1, 2012 8:33 PM

Metal adds Policybazaar to its kitty

Metal has already begun work on the insurance website and has created a new positioning for Policybazaar

Deepa Balasubramanian Nov 30, 2012 8:33 PM

SEBI awards media mandate to Dentsu Media

SEBI had shortlisted 13 agencies for the pitch that was announced in April 2012

Noor Fathima Warsia Nov 30, 2012 6:36 PM

Push Integrated wins creative duties of Yes Mart

The account size is estimated at around Rs 5 crore. This is the third major win for Push in Hyderabad after 6 Mall and Centro Footwear

exchange4media Staff Nov 30, 2012 6:31 PM

DDB Mudra Delhi wins Marico’s Livon

DDB Mudra Delhi won the account following a multi-agency pitch. The account size is pegged at Rs 40 crore

exchange4media Staff Nov 29, 2012 6:10 PM

Britannia to park Rs 150 crore media biz with MEC

The development comes in the wake of a multiagency pitch. Incumbent on the business is Madison Media

Noor Warsia and Deepa B Nov 27, 2012 10:37 PM

ZenithOptimedia retains Nestle media biz

The account size of the business is in the vicinity of Rs 150 crore to Rs 180 crore

Noor Fathima Warsia Nov 21, 2012 1:47 AM

Mindshare wins media duties of Merino Group

The account will be handled out of the Mindshare Delhi office. No pitch process preceded the win

exchange4media Staff Nov 9, 2012 6:48 PM

Fortis awards West Zone biz to Metal

Metal has won the brand and tactical marketing communications mandate. The West Zone comprises four hospitals in Mulund, Vashi, Mahim & Kalyan

Deepa Balasubramanian Nov 3, 2012 10:10 PM

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