Regional Content has clearly set the tone for decreased barriers when it comes to the language part. People who do not know how to read or speak English can now look forward to indulging online in their native language, writes author Deepa Balasubramanian

Deepa Balasubramanian Sep 14, 2016 8:15 AM

E-commerce players have effectively used TV as a lead medium of reach. Can radio play a bigger role?

Deepa Balasubramanian Jan 8, 2015 8:19 AM

Good tidings in the print industry are yet to arrive and publishers are counting on 2015 for fresh revival

Deepa Balasubramanian Jan 3, 2015 11:07 AM

Leading broadcasters & advertisers from South India speak on the vibrancy and the significance of kids’ channels, a genre performing exceedingly well in terms of ratings and advertiser interest down south

Deepa Balasubramanian Jan 3, 2015 10:45 AM

Ray, Director & VP, Metal Communications, on advertising in India becoming more about the consumer as a human being and less about archetypes

Deepa Balasubramanian Jan 1, 2015 8:08 AM

Ramesh Chembath, Marketing Head and AVP, Godrej Appliances, observes, "The world started with one-to-one trade, then one to many, many-to-one and now it will be back to one-to-one. Customers no longer need to buy what companies are mass producing or even mass customising..."

Deepa Balasubramanian Jan 1, 2015 8:02 AM

Experiential marketing experts highlight 5 key learnings from 2014 that set the ball rolling for amplified, collaborative and integrated experiential properties for 2015

Deepa Balasubramanian Jan 1, 2015 7:43 AM

In conversation with exchange4media, Pradeep Chopra, CEO, Digital Vidya, a digital marketing training company talks about the emerging trends that he saw in 2014 the challenges faced by the industry and list the digital campaigns that stood out

Deepa Balasubramanian Dec 31, 2014 9:26 AM

In an exclusive interaction with exchange4media, Varghese Chandy, Chief General Manager- Marketing & Advertising Sales, Malayala Manorama, talks about the top trends and highlights of the year 2014

Deepa Balasubramanian Dec 30, 2014 9:02 AM

Balasubramanian, veteran journalist and Chairman of Vikatan Group of Publications, passed away on 19th Dec, 2014 at the age of 78

Deepa Balasubramanian Dec 22, 2014 8:34 AM

Veteran journalist and media personality, S Balasubramanian, Chairman, Vikatan group of publications passed away on December 19, 2014. He was 78

Deepa Balasubramanian Dec 20, 2014 9:21 AM

Srinivasan B, MD, Vikatan Group, speaks about a placid Q3, expectations for Q4, launching the Braille version of Chutti Vikatan and more

Deepa Balasubramanian Dec 16, 2014 8:18 AM

Deccan Chronicle has filed a criminal complaint against TOI. The court has asked the police to further investigate the matter and an FIR has also been registered

Deepa Balasubramanian Dec 15, 2014 8:31 AM

Learnings from the mistakes that have been made in the western world are being implemented in India, says Green, a stalwart in e-commerce sector & advisory board member of Bangalore-based Ace Turtle

Deepa Balasubramanian Dec 15, 2014 8:22 AM

Website is an attempt to promote music in all genres aiming to reach Tamil audience that has a global outlook

Deepa Balasubramanian Dec 15, 2014 8:13 AM

It is estimated that advertising spends on radio will register a 15-20% growth

Deepa Balasubramanian Dec 10, 2014 7:57 AM

The Times of India has launched a marketing campaign called '5,00,000 Vaazhga', celebrating the circulation figure of five lakh plus copies in the state including three lakh plus copies in Chennai alone

Deepa Balasubramanian Dec 6, 2014 9:20 AM

Lochan, MD & CEO, KSL (The Hindu & Group newspapers) talks about the focus on South being a massive strategic advantage

Deepa Balasubramanian Dec 4, 2014 8:14 AM

Broadcasters look forward to a more lucrative quarter after an approximate 8% growth in Q3

Deepa Balasubramanian Dec 3, 2014 8:22 AM

Moorjani, Head-Marketing, Customer Lifecycle Management & Corp Comm, Cholamandalam MS General Insurance on using radio for brand recall and disruptive messaging

Deepa Balasubramanian Dec 1, 2014 9:11 AM