Date-wise News

With this show, the channel seeks to bring user generated content to life on television. The show premiered on November 19 in the 7 pm slot

exchange4media Staff Nov 21, 2012 9:24 PM

The 8PM weekday time slot has always been challenging for Hindi GECs. Experimentation is the key, say experts

Synjini Nandi Nov 21, 2012 9:07 PM

The I&B Minister feels that both regulatory framework and human ingenuity have not kept pace with technological innovations

exchange4media Staff Nov 21, 2012 7:56 PM

The channel has used bus panels, hoardings, drapes at airports & gantries to push new show based on 26/11 Mumbai terror attack

Priyanka Nair Nov 21, 2012 7:42 PM

The creative shop has named Raj Kamble as the Managing Partner for its India ops

exchange4media Staff Nov 21, 2012 7:39 PM

"It is very important to look at digital as a way of life than a mere communication platform," says the Group Creative Director of Grey Digital

Priyanka Nair Nov 21, 2012 7:30 PM

There is still a shortfall of 18 lakh set top boxes and MSOs state that the STB installation process will not be over before December 31, 2012

Abid Hasan Nov 21, 2012 7:09 PM

The cover design by DDB Mudra’s Mishra, featuring eight ‘cutting chais’, fits IMPACT’s 8th anniversary theme of ‘The Age of Personalisation’

Shobhana Nair Nov 21, 2012 7:06 PM

“We have not appointed any M&A consultant in India or in any part of the world to ‘sell’ Madison,” says the Chairman & MD of Madison World

Noor Fathima Warsia Nov 21, 2012 7:05 PM

A vintage car was used to promote the apparel brand, whereas Oreo enticed consumers with customised games

Deepa Balasubramanian Nov 21, 2012 6:54 PM

The agency will handle the entire gambit of creative, media and digital duties for the brand

exchange4media Staff Nov 21, 2012 6:03 PM

Goodwill of consumers cannot be taken for granted, caution industry gurus, as they share the mantras for successful reputation management

Abid Hasan Nov 21, 2012 5:59 PM

Meenakkshi Sen has come on board as Managing Partner for the Kolkata office

exchange4media Staff Nov 21, 2012 5:51 PM

Star Gold recently introduced a new mobile advertising technology called ‘M-AdCall’ for the premier of the movie ‘Bol Bachchan’ on the channel

exchange4media Staff Nov 21, 2012 1:49 AM

The account size of the business is in the vicinity of Rs 150 crore to Rs 180 crore

Noor Fathima Warsia Nov 21, 2012 1:47 AM

Companies will have to integrate social media within their internal structure and start interacting with consumers in a much more comprehensive way. That’s what we call Social CRM. Speed is of essence and so is transparency.

exchange4media Staff Nov 21, 2012 12:00 AM