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Date-wise News

Ashwin Padmanabhan quits 92.7 Big FM

Ashwin Padmanabhan quits 92.7 Big FM?blur=25

He informed exchange4media that he will be exploring opportunities in the new media space

exchange4media Staff May 6, 2017 7:37 PM

MediaCom wins media mandate of Luxehues.com

MediaCom wins media mandate of Luxehues.com?blur=25

The account will be managed and supervised from MediaCom's Gurgaon office

exchange4media Staff May 6, 2017 3:42 PM

Sony has played a critical role in making IPL a larger-than-life brand: Rohit Gupta, SPN

Sony has played a critical role in making IPL a larger-than-life brand: Rohit Gupta, SPN?blur=25

Gupta also spoke about how sports viewership is witnessing a phenomenal growth in the country and how SPN is looking at sports broadcasting beyond cricket

Ruhail Amin May 6, 2017 3:37 PM

PR Pundit wins mandate for DLF Premium Malls

PR Pundit wins mandate for DLF Premium Malls?blur=25

PR Pundit to manage integrated communications program for premium retail hubs including DLF Promenade (Vasant Kunj) and DLF Place (Saket)

exchange4media Staff May 6, 2017 3:34 PM

Spending on consumer video media services to reach $314 billion (Rs 31,400 cr) in 2017: Gartner

Spending on consumer video media services to reach $314 billion (Rs 31,400 cr) in 2017: Gartner?blur=25

This indicates a 4.2 per cent increase from 2016, according to Gartner

exchange4media Staff May 6, 2017 3:04 PM

Isobar bags global digital mandate for Titan Company

Isobar bags global digital mandate for Titan Company?blur=25

Appointment for the leading watch manufacturer spans 32 international markets

exchange4media Staff May 6, 2017 9:56 AM

Treebo Hotels announces Irrfan Khan as brand ambassador; launches first 360-degree brand campaign

Treebo Hotels announces Irrfan Khan as brand ambassador; launches first 360-degree brand campaign?blur=25

Treebo to roll out its integrated campaign with TVC, print, digital and OOH advertisements

exchange4media Staff May 6, 2017 8:12 AM

Savlon roots for good hygiene practices with its ‘Ask For Clean Hands’ campaign

Savlon roots for good hygiene practices with its ‘Ask For Clean Hands’ campaign?blur=25

The campaign is an educative initiative rolled outon World Hand Hygiene Day

exchange4media Staff May 6, 2017 8:11 AM

Parag Milk Foods diversifies into fruit juice drink segment with ‘Slurp’

Parag Milk Foods diversifies into fruit juice drink segment with ‘Slurp’?blur=25

Fruit juices are a fast-growing category and mango flavour contributes the largest share, says Devendra Shah, Chairman, Parag Milk Foods

exchange4media Staff May 6, 2017 8:10 AM

Marico launches sub-brand Saffola Aura; enters 600+ cr super premium edible oils category

Marico launches sub-brand Saffola Aura; enters 600+ cr super premium edible oils category?blur=25

The brand will launch a 360-degree communication campaign through TV, print, and digital media to drive awareness amongst target audience

exchange4media Staff May 6, 2017 8:09 AM

Lowe Lintas Mumbai makes #CricketMeriJaan a war cry for ardent MI fans

Lowe Lintas Mumbai makes #CricketMeriJaan a war cry for ardent MI fans?blur=25

The campaign is led largely by outdoor, print, and digital with focus on merchandise too

exchange4media Staff May 6, 2017 8:06 AM

BYJU’S launches in-cinema campaign in partnership with PVR Cinemas

BYJU’S launches in-cinema campaign in partnership with PVR Cinemas?blur=25

The campaign aims to strengthen brand awareness amongst parents and children

exchange4media Staff May 6, 2017 8:05 AM

Lalitha Jewellery and Hindustan Lever lead BARC's Top 10 Brands and Advertiser @Week 17

Lalitha Jewellery and Hindustan Lever lead BARC's Top 10 Brands and Advertiser @Week 17 ?blur=25

Lalitha Jewellery climbed to the top of BARC’S Top 10 Brands Across Genres for Week 17(22–28) of 2017’s viewership and ad insertions

exchange4media Staff May 6, 2017 8:03 AM

Guest column: 6 most common mistakes people make with outdoor advertising: Alok Gupta, Director, Graphisads

?blur=25

From replicating the print ad for outdoor to focusing on only one popular media opportunity, Gupta debunks 6 popular myths about outdoor advertising

exchange4media Staff May 6, 2017 8:01 AM