Out Of Home News
Mudra Group has partnered with Clear Channel Outdoor to launch an OOH specialist venture, Clear Channel Mudra LLP. The venture will offer clients complete OOH solutions – strategy, creative solutions, planning, buying and reporting – while utilising Clear Channel’s global knowledge with Mudra’s experience in the Indian market.
As part of its innovation in outdoor advertising, home appliances and mobile handsets manufacturer Samsung India Electronics has installed a 16 mm high definition LED screen of 20 ft x 10 ft dimension at Delhi’s Srinivaspuri area. Platinum Outdoor is the agency that has installed this screen, touted as India’s first digital billboard for a single client. Over a year’s planning has gone into the execution of this digital billboard.
Crayons Advertising has ventured into the out of home business with a new division called Crayons OOH. Gurjeet Singh has been roped in to head this new division as Business Head. Meanwhile, the agency has already won some new accounts.
The Government’s austerity drive is seeing a lot of VIPs taking to travelling by the country’s airlines instead of using private jets. In a bid to make the most of this austerity drive, Times OOH has conceptualised a campaign around it, which is currently running in Delhi and Mumbai airports. The campaign will continue for the next 15 days.
Posterscope India, part of Aegis Plc, the world’s largest independent media services company, is celebrating the completion of its first year in India by conducting its 350th OOH campaign for its client Titan.
Tata Teleservices Maharashtra Ltd (TTML), which recently launched its Tata Photon+ service in Nagpur, has unveiled an innovative campaign to support the launch. The campaign, executed by Square Circle Outdoors, can be see at locations like Tuli Mall, Shankar Nagar, Rahate Colony, and Eternity Mall in Nagpur.
Percept Out of Home, a division of Percept Ltd, has executed an OOH campaign for Lifestyle, part of the Dubai-based Landmark Group. Carried out in Mumbai, Pune and Ahmedabad, the innovative campaign has used Meru Cabs in Mumbai, besides billboards, bus shelters, mobile vans, and bus back panels.
Idea Cellular Services is taking its ‘Walk when you talk’ campaign the out-of-home way. Conceptualised by 141 Wall Street (a division of Bates 141), the Idea ‘Walk when you talk’ OOH campaign will cover 450 towns and 40 cities. The campaign, which began in the first week of July, will continue till August-end.
Size does matter, especially for Platinum Outdoor’s latest OOH campaign executed for Blackberry. Billboards have been put up at Mohali in Punjab to announce the launch of Idea Cellular’s Blackberry services. These billboards sport a giant Blackberry handset that revolves about its own axis, grabbing eyeballs.
In a recent development, Navia Asia has partnered Michelin Tyres to handle their current outdoor campaign. The campaign is already up in Delhi, Gurgaon, Faridabad, Noida, Ghaziabad, Chennai and Bangalore.
TAG Media Network, the specialist in-store television network, has entered into a strategic marketing tie-up with Future TV to form a dominant pan-India in-store television presence. The two networks, which will continue to be separately owned, will be at over 556 stores.
HT Media has decided on Primesite as its OOH partner following a pitch call. The pitch involved three brands of HT Media – Hindustan Times, Hindustan and Fever 104 FM. It may be noted that Primesite has been handling the account for the past five years. A source close to the development has pegged the account size for Fever 104 FM at Rs 120 lakh.
“The reality is that almost all government and civic authorities consider outdoor media as a burden. Despite heavy licensee fees and taxes, outdoor media does not enjoy 100 per cent legality. It is really strange. Something tangible should be done to impress upon the civic agencies to ‘promote’ outdoor and not to ‘control’ it,” asserts Mukesh Gupta, CEO, Graphisads.
Nokia India Ltd and Out of Home Media (India) Pvt Ltd have come together to promote the latest E75 Nokia phone. As part of this promotion exercise, OOH Media screens at selected premium locations have been fabricated and converted into Nokia E75 phones.
Digital OOH started off in the last one year or so. Though it expands the overall OOH market, it still remains to achieve critical mass. As a medium there is a possibility of interacting with the TG on real-time which needs to be exploited. In large formats we have been hearing a lot of opportunity with blue casting but we haven’t seen much happening on that front.
A mark etched permanently, that’s the idea behind Camlin’s latest OOH campaign for its permanent marker. The clutter breaking OOH campaign, which broke on June 28, 2009, can be seen across metros like Mumbai, Bangalore, Kolkata, Delhi and Pune.
The long-waited Bandra Worli Sea Link opened to traffic on July 1, 2009 and has been creating much news. For OOH players, the eight-laned Sea Link offers an uncluttered skyline. However, it needs to be kept in mind that since traffic will be zipping through at a fast pace, any OOH display needs to be innovative enough to catch the eye. exchange4media spoke to some OOH players on the outdoor opportunities offered by the bridge over Mumbai’s waters.
Navia Asia, the OOH specialist unit affiliated to the Publicis Group, has bagged the entire mandate to handle the Out of Home duties for the GSM launch by Tata Teleservices (Maharashtra) in Mumbai.
Navia Asia, the OOH specialist unit affiliated to the Publicis Group has appointed Gaurav Tandon as its National Director for business development. Tandon was working in the capacity of Head of the asset and agency business for the US based Clear Channel.
It appears that Hindustan Unilever Ltd (HUL) has decided on its OOH partners even as there was no confirmation coming from the agencies or the advertiser. HUL has been scouting for an agency to handle the out of home duties for all the brands under its portfolio. It is believed that the business is split between two agencies. GroupM’s Kinetic is said to be handling 85 pc of the business. The agency for the rest 15 pc couldn’t be verified at this stage.
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