Media Radio News
Radio City 91 FM is celebrating four years of successful existence in Mumbai. The FM station is celebrating its fourth birthday spread over four days, starting May 18, 2006. A number of on-air and on-ground activities revolving around the theme of ‘four’ have been planned.
WorldSpace has entered into strategic partnerships with two of India's largest music retail chains - Planet M and Music World - extending its retail reach through 59 premium music stores located in nine cities across the country.
The BBC World Service has said, in an annual report on global radio listenership, that ‘A ban by local regulators in India on local FM stations carrying news from foreign broadcasters have resulted in a drop of over 12 mn listeners between 1995 and 2002’.
Satellite radio provider WorldSpace has seen a 50 per cent growth in subscribers in India, up 50 per cent from 74,574 to 111,723 on March 31, 2006, and a five-fold increase from 21,730 compared to the end of the first quarter of 2005.
Entertainment Network (India) Ltd in association with Nokia has announced the winners of the third annual Mirchi KAAN Awards. McCann Erickson walked away with the Agency of the Year award, bagging 16 awards on the way, while O&M won 14 awards and Leo Burnett seven.
The Information and Broadcasting Ministry has rejected the plea from some foreign television channels for a six-month extension of the deadline to comply with the downlinking policy norms, which ends on May 10, 2006.
With 338 FM channels poised to begin operations in 91 cities in the next six months, an estimated 18,000 professionals will be required to run these stations. Keeping in mind this huge requirement for trained manpower the EMDI Institute of Event Management and popular RJ and TV host Roshan Abbas’ Encompass Events have joined hands to launch India’s first training establishment in radio.
<p align=justify>Radio is the only medium that has a one-on-one relationship with listeners. Unlike watching movies or TV where we generally sit with friends and family, radio is something that we listen to and connect with music individually. Radio City is about music and songs that put you in a positive state of mind and we have mapped out songs in a particular way that will be played at different and suitable times during the day. This is the key thought behind our new campaign and brand identity.
<align=justify>“Radio stations can cater to different audiences at different parts of the day by changing the programming. Also, what I can see that’s going to happen now is a lot of pushing and pulling. The passionate broadcasters would always be popular, they will always choose the radio jockeys that people like listening to. So, it’s always going to be the same band, the same music, the same words, but all those gimmicks will have to be supported by content. So, content will always be the big game.”
Red FM has tied up with AAAI as the associate sponsor for GoaFest, which will be held on April 29-30, 2006. The FM station expects the event to be an ideal platform to uncover its credentials of being a refreshed station to the advertising fraternity.
Anil Ambani owned Adlabs Films Ltd at its Board of Director’s meeting held on April 23 approved the proposal for demerger of the FM radio business into a wholly owned subsidiary (SPV). It also approved issue of pro-rata shares by the SPV to all shareholders of the company in the ratio of two shares of the SPV for every share of the company, without any payment.
Entertainment Network (India) Ltd (ENIL) has recorded a net profit of Rs.5.49 crore for the fourth quarter ended March 2006. Since the company is publishing results for the first time after its IPO in February 2006, the fourth quarter numbers for the previous year are not available.
The Anil Dhirubhai Ambani Enterprise owned Adlabs on Friday formally made it public that it would hive off its FM radio business from the present parent company, Adlabs Films Ltd, and “consider the proposal for the reorganisation of the company and demerger of its FM radio business.”
From 6 am, April 19, 2006, Hyderabadi cuisine became spicier with Radio Mirchi becoming the first FM radio station to arrive in the cyber city, which has been allotted four radio stations under the FM Phase II expansion.
The Asociación Internacional de Radiodifusión (AIR) and International Association of Broadcasting (IAB) have granted membership to the newly formed Association of Radio Operators of India (AROI). IAB has also written a letter to the I&B Ministry demanding to allow hardcore news on Indian private FM radio stations.
Sonu Niigamm has changed the spelling of his name, and it seems even his profession – almost. The versatile singer is all set don the role of an RJ for a new show on Radio City, Mumbai. Beginning April 7, ‘Life ki dhun with Sonu Niigamm’ promises to be an eclectic mix of different kinds of music, story telling, and reliving nostalgic moments.
<p align=justify>“FM is a local medium and it has to have a local flavor. It’s really not a good thing for the largest networks to go in for similar content across the country. It may sound like a cheaper option in the short run, but if you don’t address local issues in the local idiom, you can’t engage your listeners and you’ll lose their loyalty. You will end up with bland, mass-market cookie cutter programming, which turns people off FM altogether.”
Red FM has announced the launch of a celebrity cricket show called RED FM Cricket Masala. The show will have cricketer Ajay Jadeja live in Red FM studio talking about cricket, spiced up with music, gossip and anecdotes from the man himself.
Following an overwhelming response for the Mirchi KAAN Awards in the first and the second years, Radio Mirchi is back with the third edition of Mirchi KAAN Awards, entries for which are open till April 7, 2006. Work aired for the first time between January 2005 and February 28, 2006 are eligible for the Awards.
A nine-member high powered interim committee has been formed by the FM radio broadcasters to tackle issues with BECIL, Prasar Bharti and issues related with music rights, etc, at a meeting held in New Delhi on Wednesday. The meeting was convened to finalise the constitution of the Association of Radio Operators of India (AROI).
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