Date-wise News

LG Electronics on Tuesday launched three high-end and one mid-end GSM models to increase its India offering to 14 and plans to launch another 18 handsets this year. It also started a high-pitched co-promo tying up with Aamir Khan starrer ‘Rang De Basanti’.

exchange4media Staff Jan 25, 2006 9:52 AM

Having entered the consumer electronics business through the DVD category, Godrej & Boyce Manufacturing Ltd is considering roping in a new celebrity for its brand of appliances. Its three-year contract with Preity Zinta expired last year.

exchange4media Staff Jan 25, 2006 9:51 AM

WorldSpace has appointed Shishir Lall as Managing Director of its Indian operations. Lall will be replacing Deepak Verma who will now be in charge of business development.

exchange4media Staff Jan 25, 2006 9:50 AM

The brand Tata has grown manifold and has strengthened its premier position over the years. Tata has made 12 acquisitions from January 2000 to December 2004 worth over $1.5 billion.

exchange4media Staff Jan 25, 2006 9:48 AM

When global management guru on strategic innovation Dr Vijay Govindarajan speaks, corporate honchos to management students listen in rapt attention. The Business Today Knowledge Management Forum featuring Govindarajan was no different. Govindrajan spoke on Innovative Strategies: Idea to Execution.

exchange4media Staff Jan 25, 2006 9:47 AM

Chennai-based WOC Advertising Enterprize has a new Creative Director in Ranjan Ebenezer Thomas. Thomas carries with him over two decades of experience, and his last assignment was as Consultant based in Mumbai, working with leading agencies. He joined WOC on January 23.

exchange4media Staff Jan 25, 2006 9:46 AM

Contract, Chennai, has bagged the creative duties of health drink brand Extra-Energy Boost, which is set to launch in India in April this year. MPG has bagged the media duties of the account, estimated to be in the region of Rs 3 crore. The brand will take the route of events and promotions to induce trial, and follow it up with brand building advertising.

exchange4media Staff Jan 25, 2006 9:45 AM

2005 proved to be a good year for STAR Gold as it bagged the movie rights of several acclaimed movies like ‘Black’ ‘Swades’, and ‘Viruddh’ among others. The channel is all geared up to continue with this trend in 2006 as well with even bigger names and more aggressive marketing.

exchange4media Staff Jan 25, 2006 9:44 AM

Bharti Tele-Ventures LTD has announced the change of its name to Bharti Airtel LTD. The proposal has been approved by the Board of Directors of the company and will come into effect post approvals from the shareholders and statutory/regulatory clearances.

exchange4media Staff Jan 25, 2006 9:42 AM

Chennai-based shop WOC Advertising Enterprize has bagged more than seasoned professionals in January 2006. Close on the heels bagging the Dixcy undergarments account, the Chennai-based shop has netted the creative duties of glass processing company, Mahaveer Safety Glass.

exchange4media Staff Jan 25, 2006 9:42 AM

Images Fashion Forum (IFF ’06), the largest congregation of fashion and retail in the Indian subcontinent and the Middle East commenced on January 24 in Mumbai. Shankersinh Vaghela, Minister Textiles, Government of India, inaugurated this two-day forum. Vaghela also released Images Year Book 3rd edition at the occasion.

exchange4media Staff Jan 25, 2006 9:41 AM

The year has begun well for Starcom. Close on the heels of bagging the Association of Mutual Funds account, the agency has bagged the Rediff.com account. StarSight has been signed for the outdoor part of the business pegged at around Rs 10 crore.

Noor Fathima Warsia Jan 25, 2006 9:39 AM

Toon Disney has embarked on a high decibel marketing activity around the new initiative it has planned for its property, Power Rangers, on the Jetix block. The channel has tied up with Britannia, Peppy and Reliance to launch the ‘Power Your Rangers Contest’.

exchange4media Mumbai Bureau Jan 25, 2006 9:38 AM

The Expenditure Finance Commission has approved Rs 100 crore for the consumer awareness campaign being carried out by three advertising agencies — Mudra, Everest Integrated Communications Ltd and Rediffussion DY&R.

exchange4media Staff Jan 25, 2006 9:37 AM

Sahara One Entertainment’s CEO, Shantonu Aditya, has announced that the Hindi movie channel from the bouquet, ‘Filmy’, is all set to launch on February 12, 2006. The dry run for the channel is expected to begin on January 26.

Noor Fathima Warsia Jan 25, 2006 9:36 AM

<p align=justify>Private FM radio is a three-year old medium, and with more than 330 licences being issued in 90 cities, FM as a medium will gain more acceptability and popularity. Consumers will get more entertainment choice, while advertisers will get an additional vehicle to reach their consumers. For existing players, the need to differentiate and stay ahead of the competition will be of utmost importance when the market opens up.

exchange4media Staff Jan 25, 2006 12:00 AM