Media Radio News
Radio Indigo 91.9 FM, a Jupiter Capital venture which was launched in Bangalore on September 19, has awarded its creative business to Asymmetric Advertising following a multi-agency pitch. With this win, Asymmetric will be handling all creative work for Radio Indigo.
Radio City has decided to launch a new show solely devoted to ghazals, which begins o Friday, October 6, 2006. The new property – ‘Shaam-E-Ghazal’ – will see Roop Kumar Rathod as the host. The show is a blend of unplugged ghazals, mushairas and ‘live on-air’ performance by Rathod himself.
Mathrubhumi Printing and Publishing Co, publishers of Malayalam daily ‘Mathrubhumi’, is planning to start its FM (94.3) foray from Kochi in February 2007. It has roped in Ajith Bhaskaran as Head of Content.
Malar Publications, which had been carrying out test runs for its first FM venture, formally launched Hello 106.4 FM with the tag line ‘106.4 FM: Idhu thaan right number’ (This is the right number) in Chennai. The city currently listens to Suriyan, Radio Mirchi, Radio City and recently launched Big FM.
Big 92.7 FM has hit the airwaves in three major radio markets in quick succession – Delhi, Hyderabad and now Chennai. The radio venture of Reliance ADAG’s Adlabs Radio has roped in Subrahmanian Sankaranarayanan as Branch Head. Prior to his new assignment, Sankaranarayanan was Gm with RK Swamy BBDO.
‘Distraction’, a creative spot from the team of Hindustan Motors and Mudra Communications, Delhi, has won the Radioactive Awards organised by FM Network Radio City. Radioactive Awards is a nationwide creativity contest held to recognise excellence in radio advertising.
Delhi is once again in the radio limelight with two FM stations launching in the Capital in the last two days. Following Radio One’s launch on September 23, it is now Reliance-ADAG-promoted radio division Reliance Unicorn’s turn to hit the airwaves with Big 92.7 FM in Delhi and Hyderabad.
Radio One FM 94.3 kicked off in Delhi on September 23, 2006. The Fm station has been positioned as a young, fun and local station offering ‘hit’ Hindi film music.
Big FM Chennai, the radio venture of Reliance ADAG’s Adlabs Radio, is all set to hit the airwaves next week. The content would be mostly in Tamil and cater to the local flavour. Adlabs is launching Big FM in Hyderabad around the same time, while the Bangalore station is slated to launch in October.
Big 92.7 FM intends to be planned in its approach – be it content or marketing. In the process, the radio network has conducted an Audience Research Analysis, which has done mood mapping of a sample audience and the findings have guided various functions and strategies of the station.
Who has the longest arm in the media world? Television? Print? Wrong, says Rohit Barker of Radio Indigo, Bangalore. It’s radio. You cannot take the TV set everywhere, nor would one like a newspaper always under the arm. But radio plugs into a person’s mind and takes them where television and print can’t.
Radio City has become the latest entrant in the FM radio scene in Jaipur. The other FM players in the Pink City include Radio Tadka, Bhaskar Group’s My FM and Radio Mirchi. South Asia FM has also won FM licence for Jaipur.
WorldSpace satellite radio on Thursday added a new 24-hour Urdu radio station Falak to its station offerings. Meaning ‘Sky’, Falak aims to showcase the vast repertoire of Urdu music and celebrate the rich cultural heritage associated with the language of the imperial Mughal courts.
Our programmes are very interactive. We make the listeners feel very important. We are sensitive, patient yet humorous when talking to those who call in on our programmes. We try to keep our language simple, the kind used in our day to day lives. We don’t say anything that might make our classy listeners cringe nor anything that might have someone running for the dictionary!
My FM, Bhaskar Group’s FM channel in Jaipur, has been ranked the No. 1 FM channel there, according to an IMRB RADIator study. My FM has 51 per cent share of the market in Jaipur, compared to Radio Mirchi’s 33 per cent and 16 per cent for the other FM channels like Radio Tadka, Radio City and Pink City.
The game has begun for Adlabs Radio, which has been christened ‘Big 92.7 FM’. Tarun Katial, COO of the entity, informed that Big would be launched in four to six weeks’ time with nine stations in the six metros and markets like Srinagar, Jammu and Aligarh.
Radio Mirchi is out to promote its morning show ‘Hello Delhi’ in a big way, besides promoting the show on radio, the FM station has also opted for various displays plastered all over Delhi.
Radio Mirchi has increased its spot rates by 25 per cent among its older network of seven stations, including Mumbai, Delhi, Chennai, Kolkata, Ahmedabad, Pune and Indore. While it’s newly launched stations have increased the spot prices by 10 per cent.
After the exit of its high-profile RJ Jonathan Brady, aka Ulta Pulta Nitin, who recently joined Red FM, Radio Mirchi Delhi has reworked its morning show, ‘Hello Delhi’, which was previously hosted by Nitin.
Radio Tadka 95 FM, which launched its services a few days back, has roped in celebrities like Abhijeet Bhattachrya, Sunidhi Chauhan, Shaan and Kailash Kher for the campaign to promote its radio station in Jaipur.
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