Media Radio News
Apple iTunes has selected Radio NRI as a featured podcast in its music service for the UK, a first for any Indian music podcast service. The selection reflects the size and importance of the global Indian market and the broader reach of Indian content outside the desi community.
All India Radio has been elected as a member of the Administrative Union of Asia-Pacific Broadcasting Union (ABU). At an election held at the 43rd General Assembly of the ABU at Beijing, AIR was elected for a two-year term to the 14-member Administrative Council, which functions as the Executive of the premier broadcasting union in the world.
WorldSpace satellite radio has launched a 24-hour national Marathi radio channel, ‘Surabhi’ on its network. Apart from Marathi music, Surabhi offers listeners a slice of Marathi culture and literature in a magazine format.
After Delhi and Mumbai, Chennai is emerging as the next FM battleground. The Southern metro has been witnessing heightened FM radio activity in the past two months. Foreseeing a tough contest ahead, several existing stations are chalking out strategies to take the bull by the horns while others say they would cross the bridge when they come to it.
Strategic Publicity & Advertising Company, an Indian-owned, Bahrain-based company is venturing into the FM radio space in Bahrain from November 4. Christened Voice FM 104.2, the FM station has the tagline ‘Positive voice’. It would commence operations with a two-hour show at launch and become a 24-hour station by November 15.
South India has been witnessing heightened FM activity of late. The latest to join the bandwagon is the Muthoot Group, which will be launching its FM station in Chennai in January. The Group had won a license for Chennai in the second phase of FM expansion.
The Sun Network is flagging off its second phase of FM radio stations under the brand name 93.5 SFM on November 6, 2006 starting with Bangalore, Hyderabad and Jaipur.
In a bid to build up on-ground connect Radio Mirchi held a ‘Mirchi Achievers Forum’ on October 30, which also recognised the excellent work done by achievers in the field of entertainment, arts and sports. Noted actress and one of the Mirchi achievers, Shabana Azmi, interacted with listeners on various topics as part of the Forum.
Just three months after its launch, Radio City Chennai is going for a makeover. The channel’s programming content, which was predominantly Tamil till October 27, will now be 70 per cent in English and Hindi, and the rest in Tamil.
WorldSpace has launched ‘Soundtracks of your life’, a series running across its multiple channels, showcasing music from various genres of movies. Being aired between October 23 and December 31, 2006, this series features interviews with composers, actors and directors as well as other on-air features along with the music.
FM radio player Radio City is changing its frequency from 91 FM to 91.1 FM from October 27, 2006 after getting a unified national frequency for all its present and upcoming stations.
At a time when all FM channels in Chennai are heavily relying on Tamil programming content to capture the market, Hello FM’s ‘Sundown on Sunday’, a three-hour programme in English aimed at the non-Tamil listeners, is already a hit.
Radio One, a Mid-Day Multimedia and BBC Worldwide venture, is slated to launch in Chennai in November this year. The channel has appointed John Vijay as Programming Director. Radio One has already launched its FM stations in Mumbai, Delhi and Bangalore and is expected to become operational in Kolkata, Ahmedabad and Pune shortly.
The South market has been buzzing with FM activity in the past one month with several groups announcing the launch of their FM stations in various markets. The latest to join the fray is Asianet Communications Ltd, which will be launching its FM stations in Thrissur and Kannur by February 2007.
Indian Listenership Track (ILT) 2006 shows that even as radio listenership has increased for both Mumbai and Delhi, Delhi has registered a significant increase of 9 per cent.
Indian Listenership Track (ILT) 2006, a syndicated radio research by MRUC and its partner agency, ACNielsen ORG-MARG, was unveiled on Thursday. The top-line shows Radio Mirchi leading in Mumbai and Delhi, followed by Radio City. Radio One and Red FM have also shown growth.
Malayala Manorama Publications, publishers of Malayala Manorama, Manorama Year Book, and Vanitha, among others, is planning to roll out four FM stations before the first quarter of 2007. The Group has roped in Ravi Nair as Content Head.
With a penetration of nearly 16 per cent, FM radio has grown by 1.9 per cent. This is despite a marginal decline in sale of radio and transistor sets. Radio Mirchi has registered the highest listenership among private FM stations.
After hitting the airwaves in three major radio markets – Delhi, Hyderabad and Chennai – Big FM 92.7, the radio venture of Reliance ADAG’s Adlabs Radio, will go on air in Bangalore next week. The FM station has appointed Farida Kaliyadan as Associate VP and Station Head, while actor Upendra has been roped in as the brand ambassador.
TDSAT has completed the hearing of the case filed by Radio Mid Day against the Union Government and Adlabs Radio regarding the frequency allocation policy of the Government as per which it had been displaced from its previous 92.5 FM allocated under Phase I and has been allocated 94.3 FM for five stations.
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