Date-wise News

Harvard Business School Publishing Corporation and the India Today Group have joined hands to publish the South Asian edition of Harvard Business Review. HBR South Asia will run the same editorial content as the flagship US edition, but will include regional advertising. This will mark the 12th edition of the magazine.

exchange4media Staff Sep 25, 2006 8:56 PM

Reliance Retail and Future Group (Pantaloon) are building up significant online channel to run parallel to their physical formats, adopting the highly successful online model of Wal-Mart. Online sales of Wal-Mart has been growing faster than sales of eBay and Amazon.

exchange4media Staff Sep 25, 2006 8:51 AM

LG India is planning to become market leader in the high-end flat screen technology (FST) segment by the end of the year. The segment consists of liquid crystal display (LCD) televisions and Plasma TVs.

exchange4media Staff Sep 25, 2006 8:50 AM

Domestic airlines had a dominant 60 per cent share in overall airline print advertising in Jan-June ’06, despite a 12 per cent dip in advertising by domestic airlines. South zone had the highest 38 per cent of ads from domestic airlines. Among newspapers, highest advertising was in ‘General Interest’ newspapers, while among magazines, ‘In-Flight’ magazines topped. Deccan Aviation was the biggest advertiser in print in the first half of 2006.

exchange4media Staff Sep 25, 2006 8:49 AM

CNBC TV 18, is gearing up to present a new show called ‘Heart of Business’ from October 13 at 7 pm. Skewed towards corporate social responsibility, the 30-minute series will travel from the metros to the heart of rural India, meeting the business institutions and individuals making a difference to the lives of the underprivileged.

exchange4media Staff Sep 25, 2006 8:49 AM

The afternoon session of the final day of the two-day India Brand Summit 2006 began with a CEOs’ Round Table Conference that brought under the scanner real brands, real marketers and real solutions, while media experts looked at new ways of reaching the consumer.

exchange4media Mumbai Bureau Sep 25, 2006 8:48 AM

Day Two of the India Brand Summit 2006, which was held in Mumbai, saw some of the most important names of the Indian advertising, media and marketing fraternity throw light on some of the present problems of the industry. The morning session covered celebrity endorsements and ‘Masterclass’.

exchange4media Mumbai Bureau Sep 25, 2006 8:47 AM

The second in the series of TVCs addressing consumer concerns about how safe Coca-Cola is features popular television actress Smiti Irani (aka, Tulsi of ‘Kyunki Saas Bhi Kabhi Bahu Thi’). Here she dons the all too familiar role of a mother and a housewife giving her thumbs up to Coke.

exchange4media Staff Sep 25, 2006 8:46 AM

Nine months after MSN India and NDTV Media entered into a strategic pact through which the latter is driving ads to MSN India properties, including the new innovation Desktop TV, the duo have decided to popularise Desktop TV by marketing it to other websites.

exchange4media Staff Sep 25, 2006 8:45 AM

Radio One FM 94.3 kicked off in Delhi on September 23, 2006. The Fm station has been positioned as a young, fun and local station offering ‘hit’ Hindi film music.

exchange4media Mumbai Bureau Sep 25, 2006 8:44 AM

After securing a strong foothold in the Hindi heartland, Dainik Jagran now has its eyes set on the English language sphere. The paper has come out with an English weekly newspaper called ‘City Plus’.

exchange4media Staff Sep 25, 2006 8:44 AM

BBC Worldwide’s focus in India is spreading and the attention now is on television. Following reports on the UK media major launching a children’s channel and a general entertainment channel in India, rumours are rife on BBC’s talks for an India partner in the space. Names on the anvil are ADAG, Bharti Enterprises, Tata Group and Wipro Ltd.

Noor Fathima Warsia Sep 25, 2006 8:42 AM