Marketing News
Netcore Smartech's AI-powered support & expert guidance will help The Star Online to overcome technological limitations and drive hyper-personalized marketing campaigns
The association with Bhatt is aimed at further enhancing Instax’s awareness among customers
With the ‘Vision’ dashboard, agencies will now be able to take a more proactive stance in foreseeing the direction of a programmatic campaign and thereby, take the necessary course-corrective measures
Chauhan, Director, GBTL, Grado, talks about the two-year-old brand, it's association with Amitabh Bachchan, partnerships and the way ahead
Vira says the brand is going strong and has seen a great double digit growth year on year
IPL, General Elections and the ongoing Cricket World Cup saw brands push the marketing envelope with an estimated Rs 10,000-11,000 crore spent on advertising, making 2019 summer a sizzling one
Launches #CricketMeinHaiBeat as a first-of-its-kind initiative to blend music and cricket in its best form
The second film for the campaign, created by BBDO, has been released on TV and social media channels
The new transparency tool delivers a 360-degree view of a DSP customer’s omnichannel programmatic environment, with robust audience reach and cost analyses broken down by channel and exchange
Otrivin leverages Google’s ‘Ruled By Weather’ predictions, an automated tool that uses the Google Weather Prediction model to reach its consumers when cold and flu is most likely to strike
The digital film has been made live on social media channels
Brands are leveraging the high-octane India vs Pakistan match and the ICC World Cup 2019 by launching several programmes designed to attract and retain consumers
Prakash Sangam, CEO, redBus, tells us more about the new service rPool, signing MS Dhoni as brand ambassador, plans for 2019 and more
#GermanyCheersForIndia campaign celebrates the spirit of sportsmanship through cricket, says Bishwajeet Samal, Head of Marketing, Volkswagen Passenger Cars India
Contract Advertising, especially their Delhi office, is believed to have lost a string of accounts while some others are being re-evaluated, which sources say have led to a loss of Rs 7 crore
‘Room TV service’ will allow tailor-made packs and Instant Pack Modifications
The team will be part of Ultimate Table Tennis which is now set for its third season
With this tie-up, LG’s SMART TV users can now access ALTBalaji’s library of Hindi Original Exclusives
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