Marketing News
Fernandez will appear in multimedia campaigns spanning TV, print & digital, as the face for Lotus WhiteGlow Gel Creme, the flagship product from the WhiteGlow range
The tourism boards of Taiwan, Azerbaijan and Singapore are trying to attract Indians by promoting their countries through OOH advertising, roadshows and more
3.5 million tweets were recorded over the weekend, as users and brands cheered the historical moment
The theme for the September 24 event is Creativity First: Brand Engagement in the Connected Era. Stephen Allan, Chairman & CEO, MediaCom; Charles Frump, MD, Volvo Auto India, to be keynote speakers
The initiative enables volunteers in urban areas to connect with underprivileged children and teach them spoken English through phone calls
Through this film PolicyBazaar.com aims to build awareness around insurance being indispensable for working women as they jointly secure their family’s future
The aircraft will be flying customers from London Heathrow to New York JFK
The playbook unpacks the potential impact of Voice on the global media and marketing industry
As part of the rebranding, GoHive has a new logo and tagline – ‘beyond spaces’
Ranveer joins other HARMAN brand ambassadors like Priyanka Chopra, AR Rahman & PV Sindhu
RED FM’s unique and first-of-its-kind festival, focuses towards bringing the music, cuisine and culture of South India to other regions
Industry experts believe companies will spend on advertising to revive consumer sentiments and boost sales
Kumar, Chief Operating Officer, Allen Solly, talks about the new 'Own Your Shape' campaign, marketing strategies and the brand's advertising mix
Smartphone manufacturers are gearing up for the festive season with about 75 new models to be launched
As the Rowdy Rathore star turns 52 today, industry experts decode why Kumar is one of the most sought-after faces for brands among his contemporaries
As online video analytics startup Vidooly completes 5 years, Kar, Co-Counder & Chief Executive Officer, speaks to us about transforming the marketing space, future of the company & more
In addition to marketing and engagement activities organized at their branches the bank launched three digital films on safe banking
As twitterati posted memes around fake Bisleri bottles, the brand re-launched its ‘Har paani ki bottle Bisleri nahi hoti’ campaign in a stronger way
Industry experts say co-branding can be a strategic marketing tool and the success of one brand can bring success to its partner too
Sudarsan Rao, Co-Founder & CEO, SOCXO, talks about how brand advocacy can help brands promote their products in an efficient way
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