Dalmia speculates on how VFX impacts the overall marketing of a movie, including its production cost

Akshata R Murthy Dec 22, 2017 8:48 AM

Lynette Pang, Assistant Chief Executive, Marketing, Singapore Tourism Board, in conversation with exchange4media, revealed STB’s marketing plans and ad spends for the upcoming financial year, their recent campaign, top four growth markets for them and more

Misbaah Mansuri Dec 21, 2017 8:52 AM

Rohan Mehta on the standout trends in digital marketing, AI, appointing Gerard Jayaranjan as National Creative Director and the importance of influencers

Anam Khan Dec 21, 2017 8:51 AM

Mindshare, the global media agency network that is part of WPP, appointed Sudipto Roy Managing Director for AAR (APAC, Africa, Middle East, Turkey, and Russia).

Naziya Alvi Rahman Dec 20, 2017 8:55 AM

Rishi Pratim Mukherjee of Scoopwhoop on revolutionising trends in digital content consumption

Anam Khan Dec 20, 2017 8:51 AM

Revamping to changing reader topography has always been the secret for Vikatan’s success: B Srinivasan, Vikatan Group

Akshata R Murthy Dec 19, 2017 8:51 AM

Master shared his insights on how technology has driven to be the most important tool in today’s era

Anam Khan Dec 19, 2017 8:49 AM

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Misbaah Mansuri Dec 15, 2017 8:49 AM

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Madhuwanti Saha Dec 14, 2017 8:55 AM

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Dolly Mahayan Dec 14, 2017 8:49 AM

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Akshata R Murthy Dec 14, 2017 8:46 AM

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

exchange4media Staff Dec 13, 2017 8:55 AM

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Naziya Alvi Rahman Dec 13, 2017 8:51 AM

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

exchange4media Staff Dec 13, 2017 8:50 AM

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Nishant Saxena Dec 12, 2017 12:00 AM

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Akshata R Murthy Dec 11, 2017 8:47 AM

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

Misbaah Mansuri Dec 11, 2017 8:46 AM

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Misbaah Mansuri Dec 8, 2017 8:49 AM

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

Akshata R Murthy Dec 7, 2017 8:41 AM

This initiative of Amazon turns a year old and they have plans to make the start-ups and consumers more aware about this.

Akshata R Murthy Dec 6, 2017 8:51 AM