Media Radio News
As per the latest RAM data, Radio Mirchi continued to lead in the Delhi market for the morning slot between 7 am and 11 am in Week 29. The FM station got a 23.4 per cent market share in Week 29, up from 24.1 per cent market share in Week 28, 24.5 per cent market share in Week 27 and 27 per cent market share in Week 26.
According to the latest RAM data, Radio Mirchi continued to lead in the Mumbai market for the morning slot between 7 am and 11 am in Week 29. The FM station got a 19.5 per cent market share in Week 29, up from 17.9 per cent market share in the previous week. Red FM was placed second with a 15 per cent market share.
<p align=justify>I don’t subscribe to the fact that radio has lost its gravity. All the numbers contradict that statement, and radio is today one of the few industries to project a double digit growth. However, audience engagement is critical for the health of any media house. A lot of effort goes into developing contests and promotions to keep our listeners interested and involved in the product. Innovating with our shows, creating high-engagement contests, having the best talent – all of these are initiatives to create the most competitive radio product and that is precisely where our focus lies.
Reliance Broadcast Network’s radio arm, Big FM, and Idea Cellular are jointly presenting the Idea Big Bangla Music Awards 2010, an exclusive platform to recognise and celebrate outstanding talent in Bangla music. Marketing spend of Rs 1.5 crore has been earmarked for this event.
Fever FM has strengthened its core leadership team under the direction of Business Head S Keerthivasan. Neeraj Chaturvedi, Gaurav Sharma, Puja Sharma, Anas Wajid, Trupti Vasudev, Vinay Manek and Darius Sunnawala take on new roles. The new additions to the team are Kiran Murthi and Karthi Narayanan.
All India Radio (AIR) has placed a global tender notice for the procurement of several DRM digital transmitters. The bid involves both financial and technical bids. The tender opens on August 25, 2010.
“I don’t subscribe to the fact that radio has lost its gravity. All the numbers contradict that statement, and radio is today one of the few industries to project a double digit growth. However, audience engagement is critical for the health of any media house. A lot of effort goes into developing contests and promotions to keep our listeners interested and involved in the product,” says S Keerthivasan, Business Head, HT Music & Entertainment Ltd.
<p align=justify>The radio industry as a whole is going through a very bad phase due to music royalties, high infrastructure costs and licensing fees. There has been a long standing demand from the industry to sort out all these issues. We hope some positive changes will take shape this year. There are several issues that have hampered the radio industry’s progress in the country. Once these issues are sorted, we are planning for expansion. We will look forward to have more stations in West Bengal and the North East.
After the success of ‘Malishka ko Bataun Kya’ campaign last year, Red FM Mumbai now wants its listeners to become undercover agents for RJ Malishka. The aim of the new campaign, called ‘Malishka ka Jasoos’, is to provide a platform to Mumbaikars and enable them to share gossip, communicate insider information and report relevant issues.
“The radio industry as a whole is going through a very bad phase due to music royalties, high infrastructure costs and licensing fees. We hope some positive changes will take shape this year. Once these issues are sorted, we are planning for expansion. We will look forward to have more stations in West Bengal and the North East,” says Nishant Mittal, CEO, Radio Misty.
Currently, we don’t experiment and are too cautious. The radio industry has to experiment, we have to diversify into differentiated content. There is enough space for all, irrespective of the number of channels. The unfortunate part is that we may be nine stations in the same city, but we are targeting the same TG and playing the same songs. However, the policy has to be more enabling, more multiplicity of channels, news and current affairs from unlimited sources, so, once these issues are tackled, there is higher scope of differentiated content, of getting newer formats, etc.
According to RAM data for Mumbai for the period between Week 10 (February 28 to March 6) and Week 21 (May 16-22), in the 9 pm to 12 am slot, Radio Mirchi led the market with a 19.8 per cent share. Radio City followed with a 15.8 per cent market share.
Reliance Media World Ltd, which operates Big FM, has reported a net loss of Rs 76.12 crore for the financial year ended March 31, 2010. Besides, Big FM, the other businesses of Reliance Media World include marketing (Big Live), out-of-home (Big Street) and mobile solutions (Big Digital).
Radio One has been witnessing some busy times. The FM player’s Delhi station recently undertook an advertising roadblock for real estate brand Crossing Republik. This apart, Radio One has just launched a first of its kind SMS service under the SMS VAS umbrella brand of ‘Any Time Music - ATM’ in Mumbai.
Adopting an aggressive growth stance, Red FM as started beefing up its sales team to focus on important verticals such as telecom and FMCG. The FM player is also planning to engage its clients in on-ground and off-ground innovative activities as opposed to plain vanilla activities. With this, Red FM is eyeing a growth of at least 10 per cent more than what it was last year.
The India Radio Forum 2010, held in Mumbai on May 19, brought the radio industry under the scanner and addressed issues ranging from effectiveness of the radio medium, pricing and frequency planning to the growth drivers and opportunities. Vikram Sakhuja and Abdul Khan threw more light on the radio industry in their special addresses.
The India Radio Forum 2010 that was held in Mumbai on May 19 culminated with the Indian Excellence in Radio Awards 2010. Awards were given out in 30 categories. Red FM and Big FM led the awards tally, winning nine awards each. Maxus was the only media agency to win at the Indian Excellence in Radio Awards 2010.
RAM data has been providing rich data on the radio industry in India and that too on a weekly basis, however, it is hampered by being limited to only four metros – Mumbai, Delhi, Kolkata and Bangalore. IRS, on the other hand boasts of a far wider reach. How relevant is the IRS data on radio to media planners? exchange4media finds out.
According to the IRS 2010 Q1 data, the Chennai market shows a complete de-growth in listenership with just two of the Top 10 radio players showing growth. Suryan FM, however, leads the market with quite a margin. Radio Mirchi follows at the No. 2 spot.
The IRS 2010 Q1 data for the Kolkata market shows impressive growth in listenership. FM stations in the Eastern metro have not witnessed any major decline in listenership, with Radio Mirchi, Red FM and Big FM leading the field.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
