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The Condé Nast Group organised the ‘Condé Nast Digital Day’ in Mumbai on November 25, 2010, which showcased how luxury brands could effectively use the digital medium to connect with consumers. The event saw digital experts presenting case studies and statistics to show how certain brands have used the online medium successfully.
Khushboo Tanna Nov 26, 2010 7:30 AM
Imagine has been strong with its non-fiction shows, be it ‘Rakhi Ka Swayamvar’ or ‘Raaz Pichhle Janam Ka’, the latest being ‘Rakhi Ka Insaaf’. Now, the channel is trying to create the same strong base with its fiction shows. It is a tough act to follow, as Saurabh Tewari, Head of Fiction, Imagine, shares the channel’s fiction strategy.
Khushboo Tanna Nov 25, 2010 1:56 PM
Avinash Kaul has joined Times Television Network as Chief Executive Officer of Zoom Entertainment Network Limited. Prior to this, for a brief period, Kaul was the CEO of SaharaOne where he headed three channels - SaharaOne, Filmy and Firangi. Kaul has 12 years of experience in the television business and has worked with channels such as SaharaOne and NDTV Media.
Khushboo Tanna Nov 23, 2010 8:45 AM
Star Plus lined up a day-long marathon of some of its milestone shows such as ‘Kyunki Saas Bhi Kabhi Bahu Thi’, ‘Kasauti Zindagi Ki’, ‘Nach Baliye’ and ‘Baa, Bahu Aur Baby’ on the occasion of World TV Day on November 21, 2010.
Khushboo Tanna Nov 23, 2010 7:33 AM
MTV has been trying out quite a few experimentations over the years – be it in content, promotions or initiatives. The channel had even aired Hindi movies. But what has worked out really well for the channel is its foray into the social media space. In a chat with exchange4emedia, MTV Channel Head Aditya Swamy talks about the channel’s growth, failures and everything in between.
Khushboo Tanna Nov 19, 2010 7:39 AM
The morning time band probably contributes the least amount of audience to a GEC. Media planners point out that this time band is more like a ‘filler’ time band for GECs right now, although it has the potential to garner more audience if the channels innovate with the content.
Khushboo Tanna Nov 12, 2010 7:06 AM
Imagine and Rakhi Sawant have partnered for three shows so far, the first being ‘Rakhi Ka Swayamvar’, followed by ‘Pati, Patni aur Woh’. The latest one, ‘Rakhi Ka Insaaf’, sees Rakhi playing the role of a peacemaker. Media planners give their take on this relationship between the channel and Rakhi.
Khushboo Tanna Nov 3, 2010 8:35 AM
As of now, Star Plus is the clear leader in the Hindi GE space and the channel has just launched a new show in the 11.30pm time band. The show, 'Maryada - Aakhir Kab Tak' has just been on air for a couple of weeks and media professionals give their take on this time band and the sort of audience the channel can expect.
Khushboo Tanna Nov 1, 2010 3:47 PM
The show Koffee with Karan has been quite popular among viewers. Now Star World, will start the third season on November 7th, 2010. The hour long show will have ample repeats over the week on Star Plus and Star One as well.
Khushboo Tanna Nov 1, 2010 8:49 AM
After three years of operation, Zee Talkies, the Marathi Movie channel by the Zee Entertainment Enterprises Limited, will have a fresh positioning. The new tagline ‘Aapla Talkies, Zee Talkies’ will be unveiled on November 13th, 2010. The channel will also undertake an eight week marketing campaign to promote their new positioning.
Khushboo Tanna Oct 29, 2010 8:36 AM
Rich Media Rocks is an initiative by Microsoft Advertising where participants can gain insights into digital marketing and specifically for the online video advertising platform. The first set of speakers included Microsoft’s Neville Taraporewalla, comScore’s Joe Nguyen and Anant Joshi from Media Mind.
Khushboo Tanna Oct 27, 2010 8:30 AM
This service will allow users to stream and hear Hindi Bollywood songs and for this Google has partnered with three companies- In.com, Saavn and Saregama. Google Music is a Google Labs product which means that it is still an experimental project.
Khushboo Tanna Oct 27, 2010 8:23 AM
N P Singh has been with Multi Screen Media (MSM) for over 11 years now. Working across various functions, to now being the COO, he has seen many ups and downs of the company. While Singh has faced some tough questions in the recent past, he is all smiles now with flagship channel Sony Entertainment Television taking some positive strides. In a conversation with exchange4media, he elaborates further...
Khushboo Tanna Oct 25, 2010 8:26 AM
Turner International is set to experiment some more with digital. The media corporate has decided to increase its digital spends. Turner officials also informed that digital media would work as an alternate source of revenue for the group.
Khushboo Tanna Oct 22, 2010 12:22 PM
Multi Screen Media's movie channel Max has refreshed its brand positioning of ‘Deewana Bana De’ to celebrate 11th anniversary. MSM's second Hindi GEC Sab too has also launched a campaign ‘Ab Bache Bache ko Pata Hai ki Asli Mazaa Sab Ke Sath Aata Hai’ to re-emphasise its positioning.
Khushboo Tanna Oct 22, 2010 8:45 AM
Out of the three big budget reality shows that were slated to launch in the month of October, MasterChef India was the last one to join the ratings race. ‘Bigg Boss 4’ was the first to go, followed by ‘Kaun Bangega Crorepati’. For media Planners, the opening 2.59 TVR is “decent”.
Khushboo Tanna Oct 21, 2010 8:34 AM
It’s almost a given that television is the domain of women (housewives, actually) in the afternoons and it is something that they tune into as a break from their daily routines. Hindi GECs have been long aware of this and belt out content that would keep the average viewer interested and coming back for more. But what are the sort of shows that would work in this time band? Will drama based soaps still rule in this time band?
Khushboo Tanna Oct 20, 2010 8:30 AM
The much anticipated reality shows war has finally begun. ‘Bigg Boss’ – Season 4 opened well for Colors and ‘KBC’, again in its fourth season on Sony, managed a good launch for the channel. As the industry waits to see what MasterChef does for Star Plus, media planners give their views on the 9.00 pm war between Bigg Boss and KBC.
Khushboo Tanna Oct 18, 2010 10:40 PM
MSM is set to expand its channel bouquet with the addition of a new 24-hour music channel. The proposed channel is likely be launched by mid-December. Meanwhile, planners have mixed reviews on the launch of a new music channel and how it will affect the Hindi music genre.
Khushboo Tanna Oct 15, 2010 8:16 AM
‘Bigg Boss 4’ had managed a good opening with 4.8 TVR (C&S, 4+, HSM), however ratings of the subsequent episodes have seen a slide. Planners remain upbeat about the show and say it’s an established property and will settle down towards stable ratings.
Khushboo Tanna Oct 14, 2010 8:51 AM
Movie premieres have been paying rich dividends to Hindi GECs. Colors, which recently premiered ‘Once upon a time in Mumbaai’, took the unusual step of airing the movie twice on the same day at two different time slots. It remains to be seen whether other channels will follow suit…
Khushboo Tanna Oct 12, 2010 8:17 AM
‘Bigg Boss 4’ pulled it off with its very first episode, which clashed with the telecast of the CWG opening ceremony. The reality show’s debut with Salman Khan as host beat the Games’ opening ceremony ratings hands down.
Khushboo Tanna Oct 11, 2010 8:06 AM
‘Khatron Ke Khiladi’, which had been witnessing drop in ratings after a good beginning, couldn’t recover even in its final episode, which got the lowest TVR in the past three seasons.
Khushboo Tanna Oct 7, 2010 8:33 AM
To promote the new series of ‘Ben 10’, Cartoon Network has tied up with Cadbury’s and McDonalds to reach out to the consumers. Even in the online space, the channel is going all out to reach out to its core audience by letting them create a party kit around the popular cartoon character.
Khushboo Tanna Oct 5, 2010 8:34 AM
STAR One has its task carved out – right from launching no less than six new shows in the next few months to doubling its GRPs, the second GEC from STAR India it is all set to reclaim its lost glory. Nikhil Mirchandani shares the channel’s journey so far.
Khushboo Tanna Oct 1, 2010 11:06 AM
Following a positive opening week with a weekly average of 4.36 TVR, Colors’ reality show ‘Khatron Ke Khiladi’ has settled on a weekly average of 2.72 in the subsequent two weeks. Media planners and buyers speak on reasons for the decline trend for the show.
Khushboo Tanna Sep 30, 2010 8:38 AM
With big budget reality shows like ‘Kaun Banega Crorepati 4’, ‘Bigg Boss 4’ and ‘Masterchef India’ lined up, GECs are making a lot of song and dance about them, literally. Spicing up the programme promotions are music videos featuring the superstar hosts – Salman Khan (‘Bigg Boss 4’) and Akshay Kumar (‘Masterchef India’).
Khushboo Tanna Sep 28, 2010 8:15 AM
Keeping up with its initial promise, Mastiii, the music and entertainment channel from Sri Adhikari Brothers, has managed to top this genre for six consecutive weeks on the back of its mix of Hindi music and comedy. Though initially ad-free, the channel has now signed up a host of advertisers.
Khushboo Tanna Sep 27, 2010 8:12 AM
Sony Entertainment Television is leaving no stone unturned to fight its way ahead in the GEC race. The channel is looking at ‘KBC 4’ as a prime property to boost its ratings and has gone all out to promote the game show. Danish Khan, Head - Marketing, Sony Entertainment Television, shares more on the marketing plans for ‘KBC 4’ with exchange4media.
Khushboo Tanna Sep 27, 2010 8:11 AM
The past week has been a tumultuous one for exchange4media Senior Correspondent Khushboo Tanna, who was laid low due to viral fever. But now she is back with verve and recaps some interesting developments in the past week and the hectic times ahead for the broadcast sector.
Khushboo Tanna Sep 25, 2010 7:59 AM
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