Media Radio News
As per the IRS 2010 Q1 data, while Big FM, Radio City and Radio Mirchi have emerged as the top radio stations in Bangalore, it is Radio Indigo, the English radio station, that has impressed the most with a whopping 75 per cent increase in its listener base. However, the top five radio stations in Bangalore have witnessed a decline in listenership.
According to RAM (Radio Audience Measurement) data for all female 12 plus, all places of listening, Radio Mirchi continues to lead among female listeners in Kolkata, closely followed by Big FM. Friends FM continues to rank No. 3, Aamar and Fever FM are competing for the fourth slot.
The Indian Readership Survey (IRS) 2010 Q1 data on the radio industry, released by the Media Research Users’ Council (MRUC) once again shows Radio Mirchi as the lead FM radio station across India. Following at No. 2 is Big FM which is a distant second. My FM, which is ranked ninth, has emerged as the fastest growing FM station in India.
As per the Indian Readership Survey (IRS) 2010 Q1 data (Radio Stations - last one week) Radio Mirchi leads among the radio players in both Mumbai and Delhi markets with a considerable lead. Radio City is the No. 2 station in both these markets, while Red FM is placed third.
The advent of FM radio gave a fresh lease of life to the stagnant radio industry in India. That was in 1999, when the Government of India had decided to allow private players to enter the FM broadcasting sector with a 10-year licensing period. Now with Phase III of FM expansion expected soon, exchange4media speaks to industry leaders to find out how the FM journey in India has been, and the road ahead.
Radio Indigo 91.9 has been on a drive to reinvent itself. The station is looking at being more interactive, and to achieve this, it is offering to its listeners a 360 degree platform to reach Radio Indigo. Also, the positioning of Radio Indigo, which was earlier the Colour of Music, has been now tweaked to Bengaluru’s Colour of Music.
Bangalore is witnessing a keen fight for the top spot between Big FM and Radio Mirchi among female listeners. This has been revealed by RAM data for all female 12 plus, all places of listening from Week 1 of 2010 (December 27, 2009-January 2, 2010) to Week 15 of 2010 (April 4-10).
Anurradha Prasad, Managing Director, BAG Films, has been elected unopposed as President of Association of Radio Operators for India (AROI). Prasad rakes over from Apurva Purohit, CEO, Radio City, who has completed her two-year term as AROI President.
With IPL impacting TRPs of GECs, Rasna has decided to use radio as the medium for its new campaign with new tagline ‘Shararat ek ghoont’. After a hiatus of five years, Rasna is back on radio to launch its latest offering – Rasna Fruitplus – and has tied up with Big FM for the same.
According to the RAM data for week 50 of 2009 (December 6-12) to week 13 of 2010 (March 21-27), Radio Mirchi remains the hot favourite in Delhi among the all female 12+ category. Fever FM and AIR FM2 Gold are in the No 2 and No 3 positions, respectively, among women listeners in Delhi.
With an aim to incorporate listeners’ choice and suggestions for content and music, Radio Misty has revamped the content and music of its Gangtok station. The FM station will run a multimedia campaign and has set aside a marketing budget of around Rs 5 lakh. Next in line for revamp is its Siliguri station.
Radio Mirchi is the hot favourite among women listeners in Mumbai, followed by Red FM, Radio City and Big FM. This is as per the RAM data in the all female 12 plus category, all place of listening from week 50 of 2009 (December 6-12) to week 12 of 2010 (March 14-20).
According to the RAM data for SEC ABC 12 plus from week 50 of 2009 (December 6-12) to week 12 of 2010 (March 14-20), Radio Mirchi continues to lead in the Kolkata market, closely followed by Big FM and Friends FM.
“Currently, we don’t experiment and are too cautious. The radio industry has to experiment, we have to diversify into differentiated content. There is enough space for all, irrespective of the number of channels. The unfortunate part is that we may be nine stations in the same city, but we are targeting the same TG and playing the same songs,” says Nisha Narayanan, Senior Vice President, Red FM.
It’s now just a matter of time when the Government will announce its FM Phase III policies. The Phase III rollout will see the addition of another 700 FM stations to the already existing 200 private FM stations in India. In the meantime, the Radio Investors Forum had recently met I&B Minister Ambika Soni and communicated the serious issues facing the industry and also regarding the FM Phase III policy. exchange4media finds out from industry players whether the industry is actually ready for the Phase III rollout.
The first challenge I see for the Indian radio industry is the music royalty issue, if you get this sorted out, a lot will happen automatically. At the end of the day, I feel that I work 50 per cent for my company and another 50 per cent for the music company. The first thing we need to do is to fight together and remain united.
According to the latest RAM data from week 50 of 2009 to week 11 of 2010, in the SEC ABC 12+ category for the Delhi market, Radio Mirchi continues its lead, followed by Fever FM and AIR FM2 Gold. Interestingly, though the ratings of Mirchi saw a marginal decline, it dramatically picked up in the last two weeks.
According to the latest RAM data, Big FM continues its massive lead in Bangalore during week 45 to week 9 in the SEC ABC category. Its nearest rival, Radio Mirchi, is a distant second, though the FM station has managed to make slight gains in its ratings in the last two weeks. The top two are followed by Fever FM, Radio City, Red FM and Radio One.
Red FM launched its 49th FM station in Gangtok on March 6. Following the Gangtok launch, Sanjay Pratap Singh, Station Head of the Siliguri station, now has the dual responsibility of both Siliguri and Gangtok stations.
Not much entertainment options are available in Jammu and Kashmir. Being the state’s sole private FM station, Big FM has been adding some entertainment value to the airwaves, along with Government-owned All India Radio (AIR). exchange4media takes a look at the FM radio scenario in the J&K market and the challenges and opportunities.
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