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Publications in the state of Maharashtra have seen a mixed bag of growths and declines, with seven of the top 15 seeing a drop in Average Issue Readership (AIR) as per the IRS Q3 2010 results. The scenario was much better in Q2, when just four of the top 15 had seen decline.
Cassandra Serpes Dec 10, 2010 10:55 AM
While a few markets have shown decline and a few others a mixed bag, the Karnataka market is one that has largely seen growth in the IRS Q3 2010 results, with just four of the top 15 dailies showing decline. Although it is a largely Kannada language based state, when it comes to choice of languages, publications in English, Marathi and even Tamil are existent among the top newspapers.
Cassandra Serpes Dec 10, 2010 10:41 AM
Like the trend in this quarter goes, most newspapers in Bihar have seen growth, with just five seeing a decline in their average issue readership (AIR). Being a largely Hindi speaking state, not surprisingly the top four publications are Hindi dailies, with Hindustan leading the list.
Cassandra Serpes Dec 7, 2010 7:55 AM
While there has been an upswing in readership this quarter, especially in dailies, Marathi publications continue to see a mixed bag in IRS Q3 2010, with an equal number of declines as there are growths. Magazines, however, see more declines.
Cassandra Serpes Dec 6, 2010 9:04 PM
From the past Indian Readership Survey (IRS) data, it is evident that dailies have always done better than magazines in terms of readership numbers. IRS Q3 2010 results show no different trend for Malayalam publications. While most dailies have shown growth, magazines are on decline trend.
Cassandra Serpes Dec 6, 2010 7:27 PM
The third quarter of the Indian Readership Survey (IRS) indicates absolutely no change in the order of the top publications. Dainik Jagran and Dainik Bhaskar take the lead once again, followed by Hindustan, Malayala Manorama and Amar Ujala. The one evident change is that just one publication has witnessed a decline among the top 10 dailies. Overall, the dailies chart has seen growth.
Cassandra Serpes Dec 3, 2010 8:01 AM
The third quarter of the Indian Readership Survey (IRS) indicates absolutely no change in the order of the top dailies. Dainik Jagran and Dainik Bhaskar take lead once again, followed by Hindustan, Malayala Manorama and Amar Ujala. The one evident change is of just one publication witnessing a decline among the top 10. Overall, the dailies chart has seen minor growth.
Cassandra Serpes Dec 2, 2010 7:06 PM
Like all walks of life, technology has been impacting the brand communication space for long. However, not much has been discussed on how it is best used and how to prepare for the near future. This was extensively discussed at the Technology for Marketing & Advertising (TFM&A) event organised by UBM India in Mumbai on September 27, 2010.
Cassandra Serpes Sep 28, 2010 8:24 AM
The strategic tie-up gives Sony PIX Indian television premiere rights for exclusive telecast of all new movies released worldwide by Sony Pictures Entertainment in India. With this, the channel is hoping to claim the number one position soon.
Cassandra Serpes Sep 17, 2010 7:59 AM
B2B is an essential part of magazine publishing and is one of the businesses that has been well acquired. But is what they have achieved good enough or is more needed in terms of higher revenues or content or even re-invention? All these issues and more were raised in the concluding session of the two-day Indian Magazine Congress, organised by the Association of Indian Magazines (AIM) in Mumbai.
Cassandra Serpes Sep 8, 2010 8:22 AM
While issues like cover price, talent, content, advent of digital media have been discussed at great length by magazine owners and editors, the issue of distribution often remains untouched. Day 2 of the sixth Indian Magazine Congress saw an entire session devoted to this aspect of magazine industry, titled ‘New reading habits, new distribution challenges’.
Cassandra Serpes Sep 8, 2010 7:55 AM
Custom publishing has been there long and still attracts more and more players. A panel comprising Mitrajit Bhattacharya, Akila Urankar, Pradeep Gupta, Prakash Johari, and Xavier Collaco discussed more on how to drive this segment of magazines further towards growth at the sixth Indian Magazine Congress, organised by the Association of Indian Magazines (AIM) in Mumbai on September 6-7, 2010.
Cassandra Serpes Sep 7, 2010 8:18 AM
With all mediums facing the digital storm, it would be foolhardy not to join the bandwagon. And this applies to magazines too. As digital media experts Raul Suarez and Mahesh Murthy stressed in their presentations as part of the ‘Digital Masterclass’ session, “Magazines won’t die, they’ll turn digital”. The Indian Magazine Congress is all about the print medium, however, a huge chunk of the discussions concerned the digital media.
Cassandra Serpes Sep 7, 2010 8:15 AM
With India emerging as a potential market, quite a few international magazine titles have launched in the country. This influx has been further aided by easing of FDI norms. However, their entry has not been without hurdles and teething troubles. The session on ‘The future of International magazine brands in India’ saw panel members Hoshang Billimoria, Nicholas Brett, Rasina Uberoi, and Sandeep Khosla discuss these issues in detail. The session was moderated by Maheshwar Peri.
Cassandra Serpes Sep 7, 2010 8:07 AM
Publications in Gujarat have fared much better than most states, which have witnessed a general decline trend in average issue readership (AIR) or a mixed bag, at the most. Just one of the top five dailies has seen a decline in AIR. Magazines, too, have seen growth.
Cassandra Serpes Aug 31, 2010 8:16 AM
As far as the Bihar market is concerned, Hindi publications lead the way. Seven of the Top 10 dailies and all the five leading magazines are Hindi publications. However, the IRS Q2 2010 results bring no cheer as most publications have seen decline. On the other hand, The Hindu and Prabhat Khabar have seen massive growths in Average Issue Readership (AIR).
Cassandra Serpes Aug 26, 2010 8:26 AM
Publications in Maharashtra have fared quite well as per the IRS Q2 2010 results, with 19 of the Top 30 publications seeing positive growth. Just four of the Top 15 dailies have witnessed decline, while the rest have seen marginal growth. Magazines, however, have taken a little more beating than the dailies with seven of the Top 15 showing decline.
Cassandra Serpes Aug 26, 2010 8:24 AM
As per the IRS Q2 2010 results, Marathi publications have not witnessed any change in the top order. Of the Top 10 dailies, three have witnessed decline in Average Issue Readership (AIR), which shows an overall positive growth for Marathi dailies. However, the decline trend continues in Marathi magazines, with three of the five showing decline in AIR.
Cassandra Serpes Aug 25, 2010 8:18 AM
As per the IRS Q2 2010 results announced on August 23, 2010, among Oriya dailies, Sambad takes the lead, followed by Samaj, while among Oriya magazines, The Saptahik Samaya is on top. However, the publications have seen a massive de-growth trend with six of the eight Oriya publications showing decline.
Cassandra Serpes Aug 24, 2010 9:05 AM
Of the 14 Telugu publications – eight dailies and six magazines – six have seen declines according to the Indian Readership Survey (IRS) Q2 2010. Among the dailies, Eenadu and Sakshi take the lead, while among the magazines, Swati Sapari Vara Patrika and Annadata emerge on the top.
Cassandra Serpes Aug 24, 2010 9:02 AM
The last few rounds of the Indian Readership Survey (IRS) have seen magazines facing a decline trend and the latest round is no different. Barring one magazine, all other Top 10 magazines have shown no signs of growth. Also, there has been change in the ranking of the Top 10 magazines, however Vanitha and Saras Salil continue to lead among magazines.
Cassandra Serpes Aug 24, 2010 8:49 AM
The Indian Readership Survey (IRS) Q2 2010 results have shown no major changes in the top dailies in the country. Dainik Jagran and Dainik Bhaskar continue to lead the pack. There is no change seen in the order of the top five publications even as there are changes in the readership figures. Four of the Top 10 dailies have seen decline in readership in this quarter.
Cassandra Serpes Aug 24, 2010 8:47 AM
The quarter two data of the Indian Readership Survey is out and much like the previous rounds, the survey has shown no major changes in the top publications. Dainik Jagran and Dainik Bhaskar take lead once again, followed by Hindustan, Malayala Manorama and Amar Ujala.
Cassandra Serpes Aug 23, 2010 12:08 PM
On completing 25 years, the Advertising Standards Council of India (ASCI) played host to a seminar on ‘Marketing Responsibly’ where one of the key discussions were that of Marketing Responsibly to Children. The panel for this topic of discussion included Geeta Dharmarajan, Bejon Misra and Ricardo Fort of Coke with Arvind Sharma of Leo Burnett playing the moderator for this session.
Cassandra Serpes Jun 11, 2010 9:18 AM
‘Marketing Responsibly: A seminar to Celebrate 25 years of The Advertising Standards Council of India’ turned the spotlight on the rarely discussed topic of responsible marketing in the education sector. This panel comprising Maheshwar Peri, Dr Ganesh Natarajan and Prof Dhananjay Keskar spoke at length about education issues that make or break the life of a child.
Cassandra Serpes Jun 11, 2010 9:17 AM
According to the IRS 2010 Q1 data, the Chennai market shows a complete de-growth in listenership with just two of the Top 10 radio players showing growth. Suryan FM, however, leads the market with quite a margin. Radio Mirchi follows at the No. 2 spot.
Cassandra Serpes May 15, 2010 9:04 AM
As per the IRS 2010 Q1 data, Assamese publications continue to see a general decline pattern. However, dailies have somewhat stemmed the decline seen in the previous round, with three of the top five dailies registering growth in AIR. No such luck for the magazines though, all of which have seen their AIR go down in the latest round as well.
Cassandra Serpes May 8, 2010 8:31 AM
Top five Marathi publications have seen a decline as per IRS 2010 Q1 data, when compared to IRS 2009 R2. Among the top five Marathi dailies, two have witnessed decline, while all four Marathi magazines have seen a decline in AIR (average issue readership). In the last round of IRS, three dailies out of the top five saw a decline, while three of the four Marathi Magazines saw growth.
Cassandra Serpes May 6, 2010 9:19 AM
The Indian Readership Survey (IRS) Q1 2010 tells the same story this time as well. English publications seem to be following the same trend when it comes to AIR (Average Issue Readership) figures, which is the trend of decline. Magazines have taken a harder hit than newspapers.
Cassandra Serpes May 6, 2010 9:14 AM
While debates on readership figures may continue, it is heartening to see that most business publications have seen a growth in their AIR (Average Issue Readership) as per the IRS 2010 Q1 data. Economic Times stays put at the No. 1 position among business dailies, while Business Today leads among the business magazines.
Cassandra Serpes May 5, 2010 8:48 AM
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