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Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want to march in the OTT space
By 2020, China will have the keenest viewers, with the average person spending 105 minutes a day watching online video, followed by Russia (102 minutes) and the UK (101 minutes)
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Analysts expect the streaming giant to have added 5 million subscribers from the international market in Q2 2018
CCI was hearing complaints alleging that Google was resorting to anti-competitive practices with respect to its advertising platform AdWords.
Omni, a people-based precision marketing and insights platform, is designed to identify and define personalized consumer experiences at scale across creative, media, CRM
Digital media buyers welcome Twitter's crackdown on bots; believe that the next step is to verify every account on the platform
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Your access not for sale, big victory for all internet users, say Industry experts
The timing of Netflix and Amazon India's aggressive marketing promotions across different media channels has only made the battle more engaging
Internet in India will remain free and fair barring a few mission critical applications and services
Facebook could be fined more than $600,000 by the Information Commissioner’s Office (ICO) in the UK for lack of transparency and security issues
A code discovered by an app researcher in Snapchat’s Camera Search feature indicates that users may soon be able to use their cameras to scan objects and bar codes
Its largest deployment of machine learning in ads include: responsive search ad formats, YouTube tools which can better measure marketer’s branding KPIs plus new campaign formats
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On Tuesday Sir Martin Sorrell kicked-off his new venture S4 Capital with the merger with Dutch creative production company MediaMonks
In an effort to crack down on fake accounts and Russian bots, the social media platform has suspended 70 million accounts, leading to a $3.1 billion dip in market value on Monday
This is the second time consecutively that the agency has been awarded the mandate
WhatsApp will soon launch a feature that will alert users about suspicious forwarded messages
Earlier this year it brought creative agency Ogilvy India on board to chart out its new brand identity
In another recent development, Facebook has reportedly also bagged Spanish La Liga rights in India for the next four years
Acquires end-to-end content development and distribution responsibility for Volkswagen Ameo Cup 2018'
The ad introduces the soon to be launched feature - Suspicious Link Detection - which will be rolled out this week.
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