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IQM Corporation’s CEO, Patel, explains how their 70% match rate gives political campaigns a competitive advantage to reach voters with targeted information that empowers them to get out the vote
Industry experts say the ban on the video-sharing app will hit its growth but with necessary changes the impact will be short term
Brands too are doing their bit, encouraging citizens to cast their votes through innovative campaigns and creatives
Hike Sticker Chat has over 30,000 stickers available in 40+ Indian languages and dialects built on the latest Machine Learning technologies
Koli is the first digital creator in the world to host Wojcicki in an exclusive tête-à-tête for her #RealTalkTuesday series
CricPlay is also hosting T20-themed ‘Challenger Leagues’, a closed group leagues for users to compete with other users on the app to win several prizes
The retail giant will use CleverTap’s customer lifecycle management platform to drive successful online and in-store user engagement and retention strategies
Nazara’s game and POKKT deliver more than 1.18 billion brand views for Parle-G in just two months
The conference showcased how Adobe, along with its key strategic partners, offers innovative solutions to brands with a range of products and services
‘ALTBalaji Ka Sabse bada fan’ contest & #BreastBuffer campaign launched as part of celebrations
Phase 1 to be rolled out this year will cover 10 states across the country including Karnataka, Andhra Pradesh, Telangana, Jammu and Kashmir, and Maharashtra
The video streaming platform also set a global live streaming record with a concurrency of 12.7 million viewers during Royal Challengers Bangalore v/s Mumbai Indians match on March 28
The campaign has been conceptualised and created by the DDB Mudra Group
The game features four parties – team Mitron, Parivar Party, Muffler Party & Stree Power Party with 20 political avatars. Users compete for votes to push their party to the top of the leaderboard
Jauncey, Head of Create With Google, Google is the man behind the new offering; he spoke to exchange4media about this innovative product and its impact on creative agencies
Currently, SonyLIV has a yearly subscription plan of Rs 499 and monthly plan of Rs 99 that covers their licensed content
Mindshare has created a technology-driven chatbot exclusively for GSK brand Sensodyne. The senso-bot was launched using Google Assistant
Shankar, President of Walt Disney Company Asia Pacific and Chairman of Star & Disney India, spoke at the Disney Global Summit on April 11
From live channels to interactive campaigns and special shows, OTT players such as VOOT, SonyLIV, ZEE5 and MX Player have elaborate plans to tap viewership during the election months
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