Authors
Reporters
Rather than putting money around festivals, most brands are spreading it across the year, say industry leaders
Moumita Bhattacharjee Oct 30, 2019 8:43 AM
Housefull 4, Made In China and Saand Ki Aankh ready to hit the silver screen this week, with the hopes of giving brands the eyeballs they look for in theatres
Moumita Bhattacharjee Oct 24, 2019 8:41 AM
During the period of Ganesh Chaturthi festivities, more than 250 categories, 1900 advertisers and 2200 brands invested in radio advertising.
Moumita Bhattacharjee Oct 21, 2019 8:49 AM
The CMO of ZEEL says it’s a misnomer that advertisers are only looking to invest in digital this festival season
Moumita Bhattacharjee Oct 11, 2019 8:45 AM
TED Talks India Nayi Baat hosted by Shah Rukh Khan returns to Star Plus with its second season and the network says this time the focus will be on Hindi and regional languages
Moumita Bhattacharjee Oct 4, 2019 8:40 AM
Neville Bastawalla, Head of Marketing & On-Air Promotions, Sports, Sony Pictures Network India, says the company will explore regional feeds for UEFA Champions League 2019 Round 16
Moumita Bhattacharjee Oct 3, 2019 8:46 AM
Industry experts attribute this growth to factors like increase in interest for watching high quality content, growth in HD households & dip in cost of TV sets
Moumita Bhattacharjee Sep 27, 2019 8:35 AM
Megha Tata, Managing Director, South Asia, Discovery, is hopeful that the industry will see a good festive period following the reduction in corporate tax rate
Moumita Bhattacharjee Sep 26, 2019 9:05 AM
The Head of Hindi Mass Entertainment and Kids TV Network at Viacom18 says the network is expecting a good festive season following the reduction in corporate tax
Moumita Bhattacharjee Sep 24, 2019 8:43 AM
Subramaniam, Director & Content Head, Amazon Prime Video talks about increasing competition in the OTT space and why Television will always be a thriving universe
Moumita Bhattacharjee Sep 18, 2019 8:22 AM
Many broadcasters and distribution platform operators have reported hike in subscription revenues after the implementation of NTO
Moumita Bhattacharjee Sep 16, 2019 8:26 AM
Industry experts believe lower costs and higher reach are giving advertising in regional content a push
Tasmayee Laha Roy & Moumita Bhattacharjee Sep 11, 2019 8:25 AM
N P Singh, Managing Director and CEO, Sony Pictures Networks, spoke to exchange4media about how the network has benefited from NTO, why it will take some more time for stability in the system and more
Moumita Bhattacharjee Sep 6, 2019 8:25 AM
Industry experts say brands and consumers who refrained from spending due to the economic slowdown will now loosen their purse strings
Moumita Bhattacharjee Aug 29, 2019 8:16 AM
Barely six months after implementing the New Tariff Order, TRAI is now in the midst of changing the rules again
Tasmayee Laha Roy & Moumita Bhattacharjee Aug 27, 2019 8:54 AM
Chaudhry tells us about the platform's push into the regional market and expectations for the upcoming festive season
Moumita Bhattacharjee Aug 23, 2019 8:25 AM
Industry experts believe NTO will not have any effect on KBC’s viewership
Moumita Bhattacharjee Aug 19, 2019 9:08 AM
What will be the impact of free Jio Fibre 4k LED TV offer on the television industry?
Moumita Bhattacharjee & Anjali Thakur Aug 14, 2019 8:31 AM
RIL Chairman Mukesh Ambani on Monday announced that the group plans to reach 20 mn residences and 15 mn business establishments to roll out optical fiber-based fixedline broadband service JioFiber
Tasmayee Laha Roy & Moumita Bhattacharjee Aug 13, 2019 7:46 AM
We speak to industry experts about the advertising and viewership outcome of PM Narendra Modi's appearance with Bear Grylls on the exclusive show
Moumita Bhattacharjee Aug 12, 2019 8:10 AM
Avinash Kaul, Managing Director, A+E networks I TV18, and CEO Network18, talks about the impact of NTO, the Election Commission documentary, market share of Network18 channels and more
Moumita Bhattacharjee Aug 7, 2019 9:02 AM
Janavlekar, Business Head/Senior VP-Zee Talkies, feels one of the challenges in the MRP regime will be to convert FTA channel households to subscribe to Zee Talkies
Moumita Bhattacharjee Jun 7, 2019 8:32 AM
Industry experts say it’s business as usual since nothing has changed after the judgment
Moumita Bhattacharjee Jun 5, 2019 9:07 AM
Sodhi, Business Head – Digital, Sony Pictures Networks India, says that their objective is to go digital first in these markets
Moumita Bhattacharjee Jun 3, 2019 9:01 AM
Industry experts see the acquisition as a good move
Tasmayee Laha Roy & Moumita Bhattacharjee May 31, 2019 8:57 AM
While MTV Beats is letting audiences compose beats, MNX has come up with a line-up of movies
Moumita Bhattacharjee May 30, 2019 9:11 AM
Ravish Kumar, Head, Regional TV Network, Viacom18 speaks on the launch of Colors Gujarati Cinema, their marketing strategy for the new channel and further expansion of their regional portfolio
Moumita Bhattacharjee May 29, 2019 8:56 AM
Girish Agarwal, Promoter, Director, DB Group, asserts that print is thriving and in a big way
Moumita Bhattacharjee May 21, 2019 8:46 AM
Nikhil Sane, Business Head – Marathi Entertainment, Viacom 18, speaks about the launch of Bigg Boss Marathi season 2, promotional plans for the show, marketing spends, and more
Moumita Bhattacharjee May 20, 2019 9:18 AM
Industry experts agree that elections are a big reason behind this shift, but it is not the only reason for a surge of FMCG brands on news channels
Moumita Bhattacharjee May 17, 2019 8:50 AM
TOP STORIES
