Digital News

Zoomcar and Spotify campaigns on Truecaller have received an average of 60 million unique reach
exchange4media Staff Jul 26, 2019 12:45 PM

Arnab Goswami-promoted Republic is looking out for aspiring journalists to expand his digital teams
exchange4media Staff Jul 26, 2019 12:14 PM

Nisal De Silva from Dentsu Grant Group will head Amnet's operations and will operate from the Colombo office
exchange4media Staff Jul 26, 2019 10:52 AM

The figures represent about 15 percent of what the report predicts will be an $8.5 billion market this year in spending on global influencer marketing
exchange4media Staff Jul 26, 2019 8:53 AM

The municipal body has been reaching out to brands to opt for OOH ads and plans to convert the municipality into a digital arena, Prem Shankar Jha, Deputy Commissioner, SDMC, tells exchange4media
Anjali Thakur Jul 26, 2019 8:36 AM

Will Cathcart, WhatsApp Global Head, says the company's vision is to make the process of sending money as easy as sending a message on the platform
exchange4media Staff Jul 25, 2019 6:17 PM

The 360-degree campaign, celebrating cricket fans and their cheering spirit, witnessed a reach of over 3 million
exchange4media Staff Jul 25, 2019 2:46 PM

The Traveler Alert feature is designed to inform members of the LGBTQ community from the inherent risk of using dating apps in the nearly 70 countries that still have laws criminalizing LGBTQ status
exchange4media Staff Jul 25, 2019 11:58 AM

The number of daily active users stood at 1.59 billion and the number of monthly active users was 2.41 billion
exchange4media Staff Jul 25, 2019 9:46 AM

Under the agreement, Facebook will be required to obtain purpose and use certifications from apps and third-party developers who use Facebook data
exchange4media Staff Jul 25, 2019 9:02 AM

As Instagram tests a new feature to hide the number of 'likes' a user’s post has received, we ask experts what is the likely outcome for influencer-brand association
Shikha Paliwal Jul 25, 2019 7:38 AM

The company has added more than 10 local content partners to its Discover platform in India
exchange4media Staff Jul 24, 2019 5:23 PM

The report also revealed that during the recently-concluded Cricket Season, the India vs New Zealand semi-final was the most talked-about match, with user consumption of over 1.2 million
exchange4media Staff Jul 24, 2019 4:45 PM

This is the first-of-its-kind attribution study in India for examining the conversion of online ads into offline sales
exchange4media Staff Jul 24, 2019 4:11 PM

The latest edition of Asia Video Content Dynamics says the 12% increase in budget, up from 8% in 2017, highlights rising competition for audiences and production talent, especially in India and Korea
exchange4media Staff Jul 24, 2019 3:57 PM

The move will allow merchants to be able to provide ALTBalaji subscriptions to even those who don’t have access to a digital payment mechanism
exchange4media Staff Jul 23, 2019 1:39 PM

India is likely to have 30 to 35 million paying OTT video subscribers and 6 to 7 million paying audio subscribers by 2021, says the FICCI-EY report
exchange4media Staff Jul 23, 2019 9:06 AM

The findings by RedSeer also reveal that Dailyhunt with 190 million users and MX Player with 176 million, closely follow Hotstar
exchange4media Staff Jul 22, 2019 5:52 PM

The dating app has set up an in-app payment option which will allow users to skip Google Play’s default payment process, an agency report said
exchange4media Staff Jul 22, 2019 4:41 PM
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