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The year 2010 has brought some big wins for Mediaedge:cia (MEC) India. Following the back to back wins of Zee Entertainment and Colgate Palmolive, the agency has now added the Mercedes-Benz India business to its kitty.
Tasneem Limbdiwala Feb 24, 2010 7:17 AM
Lowe Lintas India has restructured the agency. To start with, Arun Iyer and Amer Jaleel have been appointed as National Creative Directors with immediate effect and have the responsibility of managing the creative product of the agency between them. R Balki will continue to head the agency as Chairman.
Tasneem Limbdiwala Feb 23, 2010 7:18 AM
After a year of fighting slowdown effects, the ad industry is looking forward to celebrating ‘Survival of the Freshest’ at GoaFest 2010. Another factor to look forward to is a new venue – the Utorda Beach in South Goa. This change has been welcomed by the ad fraternity, as exchange4media finds out more.
Tasneem Limbdiwala Feb 22, 2010 6:59 AM
Russell Barrett has called it a day at Bates141 as Executive Creative Director. It is believed that Barrett’s next destination is BBH India. According to sources, Barrett will work closely with Priti Nair, Managing Partner, BBH India. Barrett had joined Bates in January 2009.
Tasneem Limbdiwala Feb 18, 2010 6:58 AM
The Advertising Standards Council of India (ASCI) has released its report for the period December 2009 on ads that were either withdrawn or modified. A total of nine ads had been brought under the scanner, of which one ad has been withdrawn, four have been modified, while four ads were not upheld by the Consumer Complaints Councils (CCC).
Tasneem Limbdiwala Feb 17, 2010 7:06 AM
Close on the heels of bagging the Ferrero Group portfolio, Grey India has reportedly added Dabur’s Fem and Oxybleach business to its kitty. The accounts have been won by the agency’s Delhi office. The wins come on the back of multi-agency pitches. Though no official confirmation was forthcoming at the time of filing the report, highly placed sources have confirmed the wins.
Tasneem Limbdiwala Feb 17, 2010 7:06 AM
AdFest has announced a partnership with D&AD, wherein the two would host the 2010 AdFest+D&AD Academy. To be held in Thailand in March 2010, the event aims to give creative people aged under-30 years in the Asia Pacific region an opportunity to start working on their career ‘toolkit’.
Tasneem Limbdiwala Feb 15, 2010 4:22 AM
The Advertising Agencies Association of India (AAAI) and The Advertising Club Bombay have announced that GoaFest 2010 would be held from April 8-10 at the Cavelossim beach in Goa. Colvyn Harris, CEO, JWT India and President AAAI, is the GoaFest Chairman this year as well.
Tasneem Limbdiwala Feb 15, 2010 4:20 AM
According to reliable sources, it is learnt that Skoda Auto India has appointed Saints & Warriors as its new creative partner for its complete portfolio that includes Fabia, Octavia, Laura and Superb. Meanwhile, Mediacom will continue handling the media duties. Law & Kenneth is the incumbent on the Skoda brands in India.
Tasneem Limbdiwala Feb 13, 2010 7:07 AM
NAC Advertising, a full-service advertising agency, has appointed Rajesh Mehta as its CEO. Mehta comes in from Rohit Roy Productions and possesses 22 years of experience in media, advertising, marketing television airtime and space selling, and relationship management.
Tasneem Limbdiwala Feb 12, 2010 7:00 AM
Aegis Media’s Vizeum India has been appointed the media AoR for Amrutanjan. The incumbent on the business was Media Direction. Industry sources peg the business in the vicinity of Rs 15 crore. Vizeum officials have confirmed the development to exchange4media.
Tasneem Limbdiwala Feb 10, 2010 6:55 AM
Aegis Media’s Vizeum India has been appointed the media AoR for Amrutanjan. The incumbent on the business was Media Direction. Industry sources peg the business in the vicinity of Rs 15 crore. Vizeum officials have confirmed the development to exchange4media.
Tasneem Limbdiwala Feb 9, 2010 10:21 AM
Following a multi-agency pitch for Ferrero Group’s mint brand Tic-Tac, Grey India has been assigned the creative duties of the entire portfolio of the group. Orchard Advertising is the incumbent agency. According to industry sources, the account size is estimated in the region of Rs 8-10 crore.
Tasneem Limbdiwala Feb 9, 2010 6:53 AM
Lodestar Universal has started 2010 on a good note bagging three new businesses. These include Population Service International of India (PSI), Omron Healthcare and Verisign. The PSI business was bagged following a multi-agency pitch and the yearly spend is estimated at Rs 10 crore.
Tasneem Limbdiwala Feb 5, 2010 7:22 AM
Dairy product company Parag Milk Foods, which operates under the brand name Gowardhan, has appointed Carat India as its media AoR. Industry sources have pegged the business in the vicinity of Rs 12-15 crore.
Tasneem Limbdiwala Feb 4, 2010 7:39 AM
Shalini Dam, NCD, Grey India, has put in her papers. Dam was elevated to NCD in 2008, replacing Priti Nair then. Though no official confirmation was available at the time of filing the report, the buzz is that Ogilvy India’s Malvika Mehra and Amit Akali would replace Dam as NCD and would be based out of Mumbai.
Tasneem Limbdiwala Feb 4, 2010 7:36 AM
Dairy product company Parag Milk Foods, which operates under the brand name Gowardhan, has appointed Carat India as its media AoR.
Tasneem Limbdiwala Feb 3, 2010 10:43 AM
Somany Tiles, one of the largest manufacturers of quality floor and wall tiles in India, is on the lookout for a new creative partner. It is believed that a few leading agencies are involved in the pitch. Noshe Oceanic is the incumbent agency.
Tasneem Limbdiwala Feb 3, 2010 7:18 AM
Anuraag A Fulay has put in his papers at BBH India. He now joins Pritish Nandy Communications (PNC) as VP, Marketing & Business Development. Fulay will be based out of Mumbai. He brings with him over 13 years’ experience in advertising, event management, exhibitions and road shows.
Tasneem Limbdiwala Jan 30, 2010 6:54 AM
Joining Ravi Deshpande, Chairman and Chief Creative Officer, Contract India, on the Jury for AdFest 2010 are three more Indian names. They are Anil Thomas (McCann Erickson), Kurnal Rawat (Grandmother India Design) and Sabyasachi Sengupta (Gingerwater Films).
Tasneem Limbdiwala Jan 29, 2010 7:11 AM
Swasti Bhowmick has quit Rediffusion Y&R as Chief Financial Officer. He had joined the agency in October 2008 and was managing the finances all group companies – TME, Wunderman, Showdiff, Rediffusion Public Relations, OAP-Touchpoint, Everest Brand Solutions, Sudler& Hennesey, and Rediffusion Y&R India as well as Sri Lanka operations.
Tasneem Limbdiwala Jan 28, 2010 7:25 AM
Following a global media review, Carat has bagged the media mandate for Deutsche Bank. It is learnt that this development is effective in the APAC markets, including India and China.
Tasneem Limbdiwala Jan 28, 2010 7:21 AM
The creative duo of Manish Bhatt and Raghu Bhat are all set for their own creative hot shop. The duo had quit Contract Advertising around October 2009. Industry sources have said that Concept Communications is backing the new venture.
Tasneem Limbdiwala Jan 25, 2010 7:51 AM
Godrej FairGlow, the fairness soap from the Godrej Consumer Products stable, is undergoing a creative pitch. According to industry sources, three agencies are in the fray for the business – Orchard, Publicis Ambience and Saatchi & Saatchi. Quadrant is the incumbent agency on the business.
Tasneem Limbdiwala Jan 22, 2010 7:11 AM
Following a multi-agency pitch, IDBI Fortis Life Insurance, a JV between IDBI, Federal Bank and Fortis Insurance International, has appointed its creative and media agencies. Ogilvy India has been assigned the creative mandate, while Equinox, the second agency from ZenithOptimedia, has bagged the media mandate. According to sources close to the development, the account size is estimated in the region of Rs 8-10 crore.
Tasneem Limbdiwala Jan 21, 2010 7:03 AM
Carat Media has appointed Rajni Menon has as Associate Vice President for its Mumbai office. Prior to this, she was with ZenithOptimedia. Menon will report into Kartik Iyer, Managing Director, Carat India.
Tasneem Limbdiwala Jan 20, 2010 7:45 AM
Following a multi-agency pitch, Life Insurance Corporation (LIC) of India has finalised the empanelment of its agencies. They include RK Swamy, Mudra Communication, DraftFCB+Ulka and JWT India. The media arms of these agencies would handle the media part of the business. As per media report, LIC’s ad spends last year were in the region of Rs 100 crore.
Tasneem Limbdiwala Jan 20, 2010 7:44 AM
Following a multi-agency pitch, IDFC (Infrastructure Development Finance Company) Mutual Funds, a private sector diversified financial institution, has awarded its creative mandate to TBWA\India. The account size is pegged at Rs 15 crore. There was no incumbent agency, while Mindshare handles the media business of IDFC.
Tasneem Limbdiwala Jan 19, 2010 7:26 AM
Palasa Creative House, a Mumbai-based agency set up in 2004 by Sandeep Bomble, has started off 2010 on a good note, adding three new businesses to its kitty. They include My, a recently- introduced toy brand; G-Data, a German anti-virus software from ACI Infocom; and JJ Institute of Applied Art alumni’s creative mandate. The cumulative account size is pegged in the region of Rs 6-8 crore.
Tasneem Limbdiwala Jan 19, 2010 7:21 AM
The Times of India’s peace initiative, titled ‘Aman ki Asha’, has garnered a lot of interest. The campaign is entering its second phase from today, which involves a massive on-ground activity that invites music lovers from India and Pakistan to come and lend their voice and art and become a part of the multi-faceted culture. The campaign has been created by Taproot India, while the media business is being handled by Lodestar Universal.
Tasneem Limbdiwala Jan 12, 2010 7:38 AM
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