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Authors
Rahul Kansal to bid adieu to TOI?blur=25

Kansal is moving on as President, Brand Function, BCCL

Priyanka Mehra Jan 14, 2016 8:36 AM

Consumers are seeking an ‘upgrade’ in the coffee category: Sushant Dash?blur=25

After establishing its position in the tea market for many years, Tata Global Beverages recently forayed into branded instant coffee market with its latest offering-Tata Coffee Grand. The growing Indian Coffee retail business, which currently stands at a staggering Rs 1800 crores, has further fuelled the demand of the coffee sector

Priyanka Mehra Jan 14, 2016 8:00 AM

We expect our competition to be as aggressive as we are in bidding for rights: NP Singh?blur=25

As the network readies itself for IPL Season 9, NP Singh, Chief Executive Officer, Sony Pictures Networks India, shares his thoughts on competing with Star Network when IPL rights come for renewal in 2018, his take on BARC ratings that now include rural markets, focus areas for the network this year and more…….

Priyanka Mehra Jan 12, 2016 9:21 AM

9X Media in talks to sell out??blur=25

According to industry insiders 9XMedia is in talks with two networks currently

Priyanka Mehra Jan 11, 2016 9:14 AM

Swati Bhattacharya quits Dentsu?blur=25

Bhattacharya had joined Dentsu as Principal Partner-Creative, to lead Mama Lab in November last year

Priyanka Mehra Dec 30, 2015 4:45 PM

It is time for the new generation of CCOs to take over: Tarun Rai?blur=25

Tarun Rai, CEO J. Walter Thompson South Asia and the newly minted Chief Creative Officer Senthil Kumar on the new responsibility, the future strategy of J. Walter Thompson, the need for the new age CCO’s and more

Priyanka Mehra Dec 23, 2015 9:07 AM

IPG Mediabrands retains Reckitt Benckiser media mandate in India?blur=25

Reckitt Benckiser in India had recently initiated a media pitch, industry insiders confirm that IPG Mediabrands has retained the media mandate on the account

Priyanka Mehra Dec 18, 2015 5:02 PM

Senthil Kumar elevated to  Chief Creative Officer of J. Walter Thompson India?blur=25

Kumar will be partnering Tarun Rai, CEO J. Walter Thompson South Asia to lead the overall creative mandate for J. Walter Thompson India, across its six offices

Priyanka Mehra Dec 16, 2015 7:38 AM

Schmitten moves its creative mandate from McCann to BEI Confluence Communication?blur=25

The Luxury chocolate brand that has signed up actor Priyanka Chopra as its brand ambassador was earlier working with Publicis South Asia as its creative partner, however earlier this year the brand moved its creative mandate to McCann

Priyanka Mehra Dec 11, 2015 9:04 AM

Reckitt Benckiser India initiates Media Pitch?blur=25

Reckitt Benckiser in India has initiated a media pitch confirm industry insiders, the pitch process which kicked off a couple of weeks ago is still in its early stages. IPG Mediabrands is the current agency on the account

Priyanka Mehra Dec 10, 2015 9:53 AM

Reckitt Benckiser India initiates Media Pitch?blur=25

Reckitt Benckiser in India has initiated a media pitch confirm industry insiders, the pitch process which kicked off a couple of weeks ago is still in its early stages. IPG Mediabrands is the current agency on the account

Priyanka Mehra Dec 10, 2015 9:05 AM

Suresh Balakrishna to join Kinetic as CEO South Asia & Middle East?blur=25

Balakrishna will be reporting to Mauricio Sabogal, Global CEO at Kinetic Worldwide, in his new role

Priyanka Mehra Dec 4, 2015 7:01 AM

Starcom MediaVest wins Jumboking Vada Pav Media AOR?blur=25

After a multi-agency pitch, Starcom MediaVest has been appointed as the Media AOR for Jumboking Vada Pav. The mandate includes all media

Priyanka Mehra Dec 2, 2015 12:00 PM

TV18 & CNN Renew Partnership – Plans for refreshed CNN IBN?blur=25

"We are bound by contractual confidentiality and are not in a position to share these details of our agreement but let's be clear, it is not a short-term-agreement. "said a company spokesperson answering exchange4media's query on the duration of the renewal

Priyanka Mehra Dec 2, 2015 10:50 AM

I will try to bring global businesses to OMD in India: Stephen Li?blur=25

"I will try to work together with team here and global teams in London and New York and rest of the world to drive, and bring global business to OMD in India. I also want to roll my sleeves up and help the team here to grow their business as well," says Stephen Li, Asia Pacific CEO, OMD

Priyanka Mehra Dec 2, 2015 8:41 AM

Starcom Mediavest Group Wins AirAsia's Search Biz in 16 Markets in APAC?blur=25

The markets include Malaysia, Singapore, Thailand, Indonesia, China, Hong Kong, Philippines, Vietnam, Cambodia, Myanmar, Australia, Japan, Korea, Taiwan, Brunei and India

Priyanka Mehra Dec 1, 2015 10:24 AM

Sandipan Ghosh joins Schmitten as Marketing Head?blur=25

Ghosh joined as Vice President – Marketing, Rajhans Nutriments. In his new role, he leads Marketing for Schmitten Luxury Chocolates and Hoppits

Priyanka Mehra Nov 23, 2015 9:47 AM

Nestlé continues 100 years celebration; launches film featuring 104-year-old marathon runner Fauja Singh?blur=25

“As we celebrate this long and valuable association with the people of India, we are also happy to partner with Procam and Airtel Delhi Half Marathon 2015,” said Chandrasekar Radhakrishnan, Head of Communications and eCommerce, Nestlé India

Priyanka Mehra Nov 23, 2015 8:52 AM

Diwali doesn’t manage to light up Hindi GEC genre even this year?blur=25

According to TAM data, all players in the genre witnessed a drop in this festive season

Priyanka Mehra Nov 23, 2015 8:20 AM

Sandipan Ghosh joins Schmitten as Marketing Head?blur=25

Ghosh joined as Vice President – Marketing, Rajhans Nutriments. In his new role, he leads Marketing for Schmitten Luxury Chocolates and Hoppits

Priyanka Mehra Nov 23, 2015 8:17 AM

Micromax and Lowe Lintas mutually agree to part ways?blur=25

Both Shubhojit Sen Chief Marketing officer Micromax and Naveen Gaur President, Lowe Lintas confirmed the news to exchange4media

Priyanka Mehra Nov 20, 2015 5:58 PM

Micromax and Lowe Lintas mutually agree to part ways?blur=25

Both Shubhojit Sen Chief Marketing officer Micromax and Naveen Gaur President, Lowe Lintas confirmed the news to exchange4media

Priyanka Mehra Nov 19, 2015 6:09 PM

We’ve been a force to show our potential and innovate: Prasanth Kumar?blur=25

“I took a clear, conscious call not to look at the past but to simply concentrate on the present and plan for the future,” said Prasanth Kumar, CEO, Mindshare South Asia

Priyanka Mehra Nov 18, 2015 6:16 PM

Sagar Mahabaleshwarkar to join Cheil India as Chief Creative Officer, Cheil South-West Asia?blur=25

“My aim is to do New Age Integrated work that will take the creative reputation to the next level,” he said confirming the news to exchange4media. He relocated to Singapore in December last year, post a management restructure at Bates CHI & Partners India, where he was Chief Creative Officer

Priyanka Mehra Nov 4, 2015 8:47 AM

Rohit needs to create a culture & ambition to attract & keep key talent @FCB: Carter Murray?blur=25

Carter Murray, Worldwide CEO, FCB, talks about his expectations from Rohit Ohri who will don the role of Group Chairman and CEO (India) in January next year, speculations around talent moving from Dentsu to FCB. He also reacts to speculations around Satbir Singh, and talks about reasons for not wanting to make any revolutionary changes in to the agency in India

Priyanka Mehra Oct 28, 2015 9:07 AM

Colors bounces back to claim top position in Hindi GEC space in week 41: TAM data?blur=25

Compared with Zee and Sony, which mainly grew on its weekend properties like movies and Grand Finale of Reality show, Colors has grown on its weekday properties

Priyanka Mehra Oct 19, 2015 9:59 AM

Day 1 @ Madison, Vikram Sakhuja talks about digital growth, clients, leadership and more?blur=25

Vikram Sakhuja, who formally joins Madison Media Group including OOH as Equity Partner and Group CEO, today talks about his expectation from Team Madison, answers question on speculation over the possible movement of talent as well as clients from GroupM to Madison post his move to Madison, in his own inimitable way

Priyanka Mehra Oct 19, 2015 9:11 AM

Colors bounces back to claim top position in Hindi GEC space in week 41: TAM data?blur=25

Compared with Zee and Sony, which mainly grew on its weekend properties like movies and Grand Finale of Reality show, Colors has grown on its weekday properties

Priyanka Mehra Oct 19, 2015 8:17 AM

Dentsu Aegis Network acquires Fountainhead Entertainment, deal pegged at Rs 350-400 cr?blur=25

The talks between the Dentsu Aegis Network and Fountainhead have been on for around six months now. Post-acquisition, Fountainhead will continue to be led by co-founder and CEO, Brian Tellis, who will report to Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia

Priyanka Mehra Oct 19, 2015 7:29 AM

Sagnik Ghosh to exit Axis Bank as Sr. Vice President and Head-Marketing?blur=25

Sagnik Ghosh exits Axis Bank on 16th Oct 2015. He managed brand & strategy, digital marketing, branch marketing function & lot more for Axis Bank. Read more here.

Priyanka Mehra Oct 16, 2015 9:52 AM