Authors
Ghosh was managing brand & strategy, digital marketing, branch marketing as well as the marketing communication function for Axis Bank and its subsidiary companies, His last day of work is today
Priyanka Mehra Oct 16, 2015 8:16 AM
Ashish Bhasin, Chairman and CEO South Asia, Dentsu Aegis Network shares the Network’s focus India on sustaining its momentum and growing three times as much as the market
Priyanka Mehra Oct 14, 2015 9:15 AM
“Yes, we are in the process of appointing a creative agency to work on some specific projects for us,” confirmed the company spokesperson to exchange4media
Priyanka Mehra Oct 13, 2015 9:32 AM
Carat from the Dentsu Aegis Network has bagged media duties for Asia Pacific, Europe and North America, and SMG has been appointed as the media agency for EEMEA and Latin America by Mondelez International. The new order of media duties will be effective from Jan 1st 2016
Priyanka Mehra Oct 12, 2015 8:13 AM
A separate communication sent out to the Group by Zainulbhai also formally announced the exit of Senthil Chengalvarayan, Editor in Chief, Business Newsroom, Network18
Priyanka Mehra Sep 29, 2015 10:51 AM
An internal email from the Chairman Adil Zainulbhai Network18 and TV18 announced AP Parigi, Group CEO, Network18, will move to a new role as his Advisor and also indicated townhalls to be held in Mumbai and Delhi following this announcement
Priyanka Mehra Sep 26, 2015 1:37 PM
The incumbent agency on the account is Havas Media, who has been handling media duties of MTS since 2010.The account size is estimated to be upwards of Rs 50 crore
Priyanka Mehra Sep 25, 2015 9:00 AM
The show that used to provide 10-15% of the channel's viewership is now delivering 5%. Comedy Nights Bachao has performed well in its first two weeks
Priyanka Mehra Sep 21, 2015 9:07 AM
The launch of “Comedy Nights Bachao” outperforms other three launches in week 36
Priyanka Mehra Sep 15, 2015 8:53 AM
The account win comes on the back of a multi-agency pitch that took place a few months ago; the incumbent agency on the account is Allied Media
Priyanka Mehra Sep 10, 2015 8:47 AM
The tool will help advertisers effectively reach out to over 65,00,00,000 eyeballs across 2500 towns every month in India
Priyanka Mehra Sep 9, 2015 12:00 PM
The agency has won the account on the back of a multi-agency pitch that took place a few months ago. The news was confirmed to exchange4media by Sam Balsara, Chairman and MD of Madison World
Priyanka Mehra Sep 9, 2015 8:50 AM
Major players in GEC genre see a dip in their GRP levels. The drop in channel share of Hindi GECs corresponds to increase in the share of Gujarati news space
Priyanka Mehra Sep 8, 2015 8:17 AM
Supplemented by a line-up of new shows as well as an advertising campaign, the public service broadcaster’s ratings jumped from 115 in week 32 to 182 in week 33
Priyanka Mehra Sep 7, 2015 9:22 AM
In Week 34, Hindi GEC as genre witnessed a drop of 24 GRPs with all major players playing their role in this slip. Swaragini & Udaan help Colors gain leadership position in their respective slots
Priyanka Mehra Sep 1, 2015 7:42 AM
Some of the wins include Oxygen Wallet, Infocus (Foxconn), Bacardi India, Bank Bazaar, Meru Cabs, Shobha Developers, CRI Pumps, Go Colors, Grab House, etc. These wins comes from across OMD offices pan India
Priyanka Mehra Sep 1, 2015 7:40 AM
Madison World's Sam Balsara, Viacom18's Sudhanshu Vats, DAN's Ashish Bhasin and Havas Media Group's Anita Nayyar share their opinion on TAM merging with BARC and how the industry will benefit at large from the joint venture
Priyanka Mehra Aug 28, 2015 9:53 AM
Amidst all the speculation of TAM and BARC coming together, highly placed industry sources confirm that in a development this evening , TAM and BARC will be forming a 49 -51 subsidiary Joint Venture for people meters, which is slated to supply raw data to BARC
Priyanka Mehra Aug 27, 2015 10:35 PM
"Madison has a fine heritage and clearly needs to re-engineer for the future. I guess that's why they have taken him on," says Proctor, President, GroupM Global
Priyanka Mehra Aug 27, 2015 9:11 AM
"We just concluded our review and have awarded Starcom the position of global media agency of record, supported by Social Code for digital in North America. In addition, we awarded Essence the complementary position to support our programmatic efforts on a project and regional basis," said a Visa spokesperson, confirming the news to exchange4media
Priyanka Mehra Aug 26, 2015 11:36 AM
Pritesh Magodia elevated to National Sales Head of Rishtey & Colors HD
Priyanka Mehra Aug 26, 2015 8:22 AM
With launch of Ishq ka Rang Safed, Colors crosses 200 GRPs again, in week 33
Priyanka Mehra Aug 25, 2015 8:44 AM
Amidst all the rumours and speculation around his exit, R Jagannathan, Editor-in-Chief of Firstpost and Forbes India, has confirmed to exchange4media that he will be retiring in mid-October. As reported earlier by us, Firstpost has appointed BV Rao (Editor) and Ajay Singh (Executive Editor)
Priyanka Mehra Aug 24, 2015 10:07 AM
The rumours of R Jagannathan, Editor-in-Chief of Firstpost & Forbes India are confirmed that he will retire in mid of October to Exchange4media. Read more here.
Priyanka Mehra Aug 24, 2015 9:01 AM
In a bid to strengthen its editorial team, Firstpost has appointed B V Rao (Editor) and Ajay Singh (Executive Editor) to assist R Jagannathan, Editor-in-Chief of Firstpost and Forbes India, confirm sources
Priyanka Mehra Aug 20, 2015 6:21 PM
Nisha Singhania’s Infectious is the current agency for the brand. Some of the agencies in the pitch include Triton, Enormous, DDB Mudra and Contract Advertising, confirm sources
Priyanka Mehra Aug 20, 2015 7:53 AM
The news of Joshi deciding to leave was broken to the BCCL Board on Wednesday
Priyanka Mehra Aug 20, 2015 7:09 AM
The Global Technology Officer of SapientNitro talks about breaking boundaries between intersection of technology and story, why he considers Amazon, Facebook, Netflix competition, the ideal modern-day client, and 'disrupting' the industry
Priyanka Mehra Aug 18, 2015 9:23 AM
The growth was achieved without any Event or WTP (World Television Premiere) and was majorly driven by prime time day part which recorded a growth of 13 GRPs in Week 32 over Week 31
Priyanka Mehra Aug 18, 2015 8:09 AM
On the Sunday of Week 31, Star Plus launched a new dance reality show Dance + replacing its celebrity dance reality show - Nach Baliye 7. As far as opening episode is concerned, Dance + has performed better than Nach Baliye, which is a well-established show
Priyanka Mehra Aug 10, 2015 8:43 AM
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