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Authors
Adidas among TBWA entries at Cannes Lions?blur=25

Other entries sent by TBWA to Cannes Lions include work done for MKV Households, Yatra Online and Imagine Retail Stores

Priyanka Mehra Jun 14, 2012 8:59 PM

Adidas among TBWA entries at Cannes Lions?blur=25

Other entries sent by TBWA to Cannes Lions include work done for MKV Households, Yatra Online and Imagine Retail Stores

Priyanka Mehra Jun 14, 2012 8:59 PM

Grey India’s ‘Killer’ instinct at Cannes Lions?blur=25

Some of work the agency has entered at Cannes Lions includes for clients such as Alienware, Cupid Green Love, Janhit Manch and Killer Jeans

Priyanka Mehra Jun 13, 2012 3:08 AM

BBH India keeps fingers crossed for Cannes Lions?blur=25

BBH India has entered work done for clients such as Movies Now, Vaseline, VAT 69, Google and the World Gold Council @ Cannes Lions

Priyanka Mehra Jun 13, 2012 3:04 AM

Leo Burnett India believes it has an edge @Cannes?blur=25

The agency has entered work done for clients such as Coke Studio, P&G Tide, Sony TV – KBC, Thums Up and Bajaj Exhaust Fans

Priyanka Mehra Jun 13, 2012 3:02 AM

Grey India’s ‘Killer’ instinct at Cannes Lions?blur=25

Some of work the agency has entered at Cannes Lions includes for clients such as Alienware, Caligrapher Achyut Palav, Cupid Green Love, Janhit Manch and Killer Jeans

Priyanka Mehra Jun 12, 2012 6:27 PM

Being customer-centric is in our DNA: Manish Dureja?blur=25

The VP, Marketing Products and Merchandising, Jet Airways talks about viewing civil aviation as an enabler for economic growth & the ‘unbundling effect’

Priyanka Mehra Jun 6, 2012 7:12 PM

“Small percentage of top companies use DM in India”?blur=25

Luisa Mazinter, CEO, themarketingsite calls Direct Marketing the next springboard for success in the country

Priyanka Mehra May 31, 2012 7:13 PM

Indigo Nation attempts a ‘change’ revolution?blur=25

The brand tries to form a strong connect with the youth by making ‘Changeism’ the new religion

Priyanka Mehra May 29, 2012 7:03 PM

What makes the ideal creative agency??blur=25

Few years ago, one could simply point at the crème de la crème but today small creative hotshops too have entered the fray and proven themselves

Priyanka Mehra May 24, 2012 7:58 PM

P&G India leverages global campaign to reach out to consumers?blur=25

P&G’s ‘Thank you Mom’ campaign to increase consumer engagement; gives customers a chance to win a two carat diamond for their mother by buying P&G products

Priyanka Mehra May 15, 2012 8:52 PM

LinkedIn launches iPad app?blur=25

The new initiative is based on the finding that 41 profiles are viewed and 19 people searches are done on LinkedIn every second from mobile devices

Priyanka Mehra Apr 27, 2012 8:58 AM

Nokia launches Nokia Channel Me campaign?blur=25

Nokia & Kolkata Knight Riders have launched a consumer engagement initiative that enables consumers to launch their own personalised channels

Priyanka Mehra Apr 4, 2012 7:48 AM

Marketing will be a big push for Mindshare: Marco Rimini?blur=25

Marco Rimini, Leader, Business Planning, Mindshare Worldwide talks to exchange4media about power-packed pitches and building brand equity for media agencies

Priyanka Mehra Mar 28, 2012 8:14 AM

Reporter’s Diary: Of lessons in humility, promptness & building relationships?blur=25

The women&rsquo;s issue may have come and gone, but Senior Correspondent <strong>Priyanka Mehra</strong>, who was leading this initiative, believes that every single day is Women&rsquo;s Day

Priyanka Mehra Mar 24, 2012 10:53 AM

IMPACT’s 50 Most Influential Women list unveiled?blur=25

IMPACT 50 Most Influential Women list was announced on March 19, 2012 in an event to honour these achievers, in Mumbai

Priyanka Mehra Mar 24, 2012 10:52 AM

IMPACT’s 50 Most Influential Women list unveiled?blur=25

The wait is over. IMPACT 50 Most Influential Women list was announced on March 19, 2012 in an event to honour these achievers, in Mumbai

Priyanka Mehra Mar 20, 2012 10:46 AM

IMPACT’s 50 Most Influential Women list unveiled?blur=25

The wait is over. IMPACT 50 Most Influential Women list was announced on March 19, 2012 in an event to honour these achievers, in Mumbai

Priyanka Mehra Mar 20, 2012 10:44 AM

IMPACT to unveil 50 Most Influential Women list today?blur=25

Special event in Mumbai today to honour trailblazing women achievers in the Media, Marketing and Advertising world

Priyanka Mehra Mar 19, 2012 8:07 AM

IMPACT to unveil Top 50 Influential Women list soon?blur=25

The initiative will acknowledge achievements of women who give a whole new meaning to the words, power and influence; the list will be unveiled on March 19

Priyanka Mehra Mar 16, 2012 8:20 AM

Watch out for the 50 Most Influential Women?blur=25

A special event will honour trailblazing women leaders in Advertising, Media, and Marketing industry on March 19 in Mumbai

Priyanka Mehra Mar 14, 2012 8:48 AM

Reebok and CrossFit launch ‘The sport of fitness’?blur=25

Reebok has launched a new campaign in India that aims to change the way people perceive, define and experience fitness

Priyanka Mehra Mar 13, 2012 8:22 AM

Top 50 Influential Women list to be unveiled?blur=25

Impact magazine to recognise the inspiring leadership of 50 trail-blazing women professionals from the Indian Media, Advertising and Marketing world

Priyanka Mehra Mar 9, 2012 11:21 AM

Jury Speak: Showcasing India's Ad, Media & Mktg Power Women?blur=25

Industry&rsquo;s leading names &ndash; Sam Balsara, Colvyn Harris, Arvind Sharma, Shashi Sinha, Pradeep Guha &ndash; took on the daunting task of shortlisting 50 trail-blazing women professionals

Priyanka Mehra Mar 6, 2012 7:53 AM

Leading ladies of advertising & media to be unveiled?blur=25

IMPACT magazine is coming up with a special edition to recognise 50 remarkable &amp; influential women professionals in Indian media, advertising and marketing

Priyanka Mehra Mar 5, 2012 7:10 AM

Aviva plays up ‘dad’ factor in Multiroles campaign?blur=25

Created by BBDO India, Aviva Life Insurance&rsquo;s new campaign looks at protection from an aspect of celebration and not of fear

Priyanka Mehra Feb 7, 2012 2:41 PM

One CEO will clear up leadership ambiguity: Tim Issac, Bates Asia?blur=25

With two senior level exits in quick succession, Bates is looking at a new head. Tim Isaac, Chairman, Bates Asia, clears the air on the succession plan

Priyanka Mehra Feb 1, 2012 9:25 AM

Spice launches Cappuccino to connect with youth?blur=25

Joining the bandwagon of brands targeting the youth, S Mobility (Spice Mobiles) has launched a new TVC for their latest offering &ndash; Cappuccino

Priyanka Mehra Jan 25, 2012 7:48 AM

Pix gives marketing push with ‘Big Break’?blur=25

40 per cent of the campaign spends have been allocated to digital medium, 20 per cent to television, 30 per cent to print and 10 per cent to radio

Priyanka Mehra Jan 20, 2012 8:41 AM

Nokia Lumia takes wings with Jet Airways?blur=25

Nokia took the innovative path to get visibility for its Lumia phones by branding a Jet Airways aircraft. The campaign was executed by Lintas Initiative

Priyanka Mehra Jan 11, 2012 7:54 AM