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The Country Manager of LinkedIn India talks about the role played by mobile, focus for 2013, challenges in the India market and more…
Priyanka Mehra Feb 22, 2013 10:28 PM
Mehta is currently Country Media Manager at HUL. He takes over from C Abhiroop, who assumes a new role as Category Director
Priyanka Mehra Feb 21, 2013 7:19 PM
The account size is estimated to be Rs 50 crore. Madison Media Group is the incumbent on the account
Priyanka Mehra Feb 20, 2013 9:13 PM
The account size is estimated to be Rs 50 crore. Madison Media Group is the incumbent on the account
Priyanka Mehra Feb 20, 2013 8:52 PM
Mehta is currently Country Media Manager at HUL. He takes over from C Abhiroop, who assumes a new role as Category Director
Priyanka Mehra Feb 20, 2013 6:03 PM
TBWA\India brings on board Parixit Bhattacharya as Group CCO. The agency looks at the next level of creative growth with a focus on digital & integration
Priyanka Mehra Feb 12, 2013 8:07 PM
Omnicom Media Group has bagged TTK Healthcare Consumer Division, Kohinoor Specialty Foods, VE Commercial Vehicles & Quickheal Technologies
Priyanka Mehra Feb 6, 2013 9:40 PM
Omnicom Media Group has bagged TTK Healthcare Consumer Division, Kohinoor Specialty Foods, VE Commercial Vehicles & Quickheal Technologies
Priyanka Mehra Feb 6, 2013 9:16 PM
The agency’s new offering, iButterfly, cashes on the growing smartphone penetration; the app works through AR, motion sensing & GPS
Priyanka Mehra Jan 30, 2013 6:38 PM
In line with this account win, Contract has come out with a new campaign, titled ‘Hello Dreamers’ that breaks out today
Priyanka Mehra Jan 28, 2013 2:45 AM
Project Worldwide APAC’s Mike Amour and Rasheed Sait of GPJ India talk about the India growth story, growth strategy and plans for 2013
Priyanka Mehra Dec 21, 2012 7:03 PM
The account size is pegged in the vicinity of Rs 25 cr to Rs 27 cr. The corporate major had awarded its creative duties to Happy Creative
Priyanka Mehra Dec 14, 2012 7:32 PM
The account size is pegged in the vicinity of Rs 25 to Rs 27 crore. Earlier this year, the corporate major had awarded its creative duties to Happy Creative in Bangalore
Priyanka Mehra Dec 13, 2012 6:13 PM
It is imperative to use design to understand consumers & increase business effectiveness – key takeaway of 2nd edition of Designomics Awards
Priyanka Mehra Nov 27, 2012 8:16 PM
The PC maker’s mktg strategy for smartphones includes leveraging its 1000 retail touch-points & creating specific content for digital
Priyanka Mehra Nov 2, 2012 8:55 PM
P&G India partners with Yahoo and MediaCom to reach out to new-age women with online portal Style Factor
Priyanka Mehra Nov 2, 2012 8:38 PM
Leo Burnett’s KV Sridhar, Taproot India’s Santosh Padhi, BBDO India’s Josy Paul, Scarecrow’s Manish Bhatt will tell you how at One Show today
Priyanka Mehra Oct 26, 2012 7:35 PM
The One Show will hold a special screening and exhibition in Mumbai of some of the best works from the winners at One Show
Priyanka Mehra Oct 25, 2012 7:39 PM
Amar Babu, MD, Lenovo India on social media as a listening tool, criticality of customer feedback & the IBM legacy
Priyanka Mehra Sep 27, 2012 7:50 PM
The film capitalises on the growing debit card market in India, e-commerce and the contribution of tier 2 and tier 3 cities towards the growth of companies such as Visa
Priyanka Mehra Sep 14, 2012 11:35 PM
The win comes in the wake of a multi-agency pitch. Industry sources peg the business in the vicinity of Rs 20 crore
Priyanka Mehra Sep 13, 2012 7:09 PM
Innovatively use digital platform to engage consumers and boost business, say industry experts as they share few best practices
Priyanka Mehra Sep 7, 2012 8:13 PM
Direct marketing has always been a threat to other non measurable media, says Winnifred Knight of DMAi
Priyanka Mehra Aug 20, 2012 7:08 PM
Holii’s new logo is contemporary, free flowing and goes beyond ethnic, shares Ashni Biyani, Director, Future Group
Priyanka Mehra Aug 10, 2012 8:05 PM
Industry experts emphasise on the importance of customer relationship in retention today and cite coalition as the new mantra towards this goal
Priyanka Mehra Aug 6, 2012 10:16 PM
Data is the king, emperor and the starting point for any marketing campaign, say industry experts, who warn that data cannot be messed around with
Priyanka Mehra Aug 4, 2012 10:12 PM
Decline in sales in the real estate sector has not dampened spirits as new launches and strategic tie-ups continue
Priyanka Mehra Jul 5, 2012 7:59 PM
Priyanka Mehra shares how she learnt the important lesson of work-life balance
Priyanka Mehra Jun 23, 2012 8:18 PM
The agency’s entries include work done for Stedfast Shredders, Blossom Books, Prism Papyrus and Geebees Beverages
Priyanka Mehra Jun 18, 2012 2:59 AM
The agency’s entries this year include work done for Nicorette Ashtrays, Plan India, White Collar Hippies, GE, Gillette and Aviva Life Insurance
Priyanka Mehra Jun 15, 2012 8:01 PM
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