Authors
On the back of Publicis Groupe's 7th acquisition 'Beehive', stakeholders Nakul Chopra, Sanjit Shastri, Bobby Pawar & Partha Sinha share their views on the deal & the value it brings to clients
Priyanka Mehra Oct 23, 2013 9:26 AM
The Sr VP - Brand Communications Insights & Online, Vodafone India will now head the Mumbai circle & take on more of a business role, which includes sales & marketing
Priyanka Mehra Oct 23, 2013 7:59 AM
This marks Publicis Groupe's seventh acquisition in India since mid-2012. Beehive will now be rebranded as Publicis Beehive & will operate as a unit within Publicis Worldwide's global network
Priyanka Mehra Oct 23, 2013 7:41 AM
The CEO of IPG Mediabrands talks about digital payoffs, the agency's approach amidst the economic slowdown & increased focus on narrowcasting, among other things...
Priyanka Mehra Oct 22, 2013 7:57 AM
The theme builds on the essence of the festival, i.e. collaboration of creative minds & rewarding innovative ideas. The new logo has been designed by Santosh Padhi
Priyanka Mehra Oct 21, 2013 7:46 AM
The advertising world of the future is badly in need of 'Ideas', which will not only come from crowdsourcing, says Anita Nayyar, CEO, Havas Media Group, India & South Asia
Priyanka Mehra Oct 19, 2013 9:33 AM
Nandini Dias has been appointed as CEO, Lodestar UM; Anamika Mehta is the new CEO of Initiative; and Amar Deep Singh will become CEO of MAP
Priyanka Mehra Oct 18, 2013 9:04 AM
The Co-founder & CCO of Taproot India is the only Indian to be featured in Cannes Ranking Report 2013. He talks about India's progress, creating a place on the global stage and more...
Priyanka Mehra Oct 18, 2013 7:55 AM
Confusion & chaos in the b'casting space has pushed advertisers to cut spends in the medium. Budgets for print & radio also have been slashed. Digital & outdoor emerge as winners
Priyanka Mehra Oct 16, 2013 9:54 AM
Confusion & chaos in the b'casting space has pushed advertisers to cut spends in the medium. Budgets for print & radio also have been slashed. Digital & outdoor emerge as winners
Priyanka Mehra Oct 16, 2013 9:22 AM
McCann Erickson, Leo Burnett & Ogilvy are participating in the pitch. McCann Erickson is handling the duties for Reliance's Mumbai Indians; will this give the agency an edge?
Priyanka Mehra Oct 15, 2013 7:35 AM
The Group Country Manager, Visa, South Asia talks about reaching out to the masses and classes, apprehension towards online transactions, and the unprecedented growth in Tier II & III cities
Priyanka Mehra Oct 14, 2013 8:42 AM
After the commencement of its Hindi version in July this year, the fortnightly magazine by Sri Adhikari Brothers has been launched in Marathi. It will be aggressively promoted via print & OOH
Priyanka Mehra Oct 14, 2013 7:54 AM
In absolute terms, India contributes 25% of the volume. More importantly, the clients that we have here are truly blue chip clients, says the MD, Maxus, South Asia
Priyanka Mehra Oct 12, 2013 9:01 AM
Piramal Group is looking to grow its real estate business and is scouting for a creative agency, confirm highly placed industry sources
Priyanka Mehra Oct 10, 2013 9:47 AM
Piramal Group is looking to grow its real estate business and is scouting for a creative agency, confirm highly placed industry sources
Priyanka Mehra Oct 10, 2013 8:04 AM
Titan has an 'all guns blazing' attitude for the festive season. With premium launches, increased focus on digital, TV & OOH mktg, the brand has decided to bat on the front foot this quarter
Priyanka Mehra Oct 9, 2013 8:19 AM
The initial round of the review has just ended. Starcom MediaVest is currently handling the duties for the brand. The ac size is estimated to be between Rs 80 cr & Rs 90 cr
Priyanka Mehra Oct 8, 2013 7:59 AM
The agency is slated to bag the creative duties of Honda Cars India's new launch, in addition to existing duties of Honda CR-V & Honda City, confirm industry insiders
Priyanka Mehra Oct 7, 2013 9:29 AM
The agency is slated to bag the creative duties of Honda Cars India's new launch, in addition to existing duties of Honda CR-V & Honda City, confirm industry insiders
Priyanka Mehra Oct 7, 2013 8:16 AM
The initial round of the multi-agency pitch has concluded, confirm industry sources. Havas Media & Starcom MediaVest Group are currently handling the business
Priyanka Mehra Oct 4, 2013 7:38 AM
Recent developments have revealed that the b'casting industry is clearly divided on the ad cap issue. Will it be implemented tomorrow – is the question of the hour
Priyanka Mehra Sep 30, 2013 9:32 AM
Recent developments have revealed that the b'casting industry is clearly divided on the ad cap issue. Will it be implemented tomorrow – is the question of the hour
Priyanka Mehra Sep 30, 2013 8:23 AM
Along with the right intent, social messages in ads need to strike the right chord – a case in point is Mumbai Police’s ‘Mumbai Ke Liye 1 Minute’ ad vis-a-vis Delhi Police’s street kids ad
Priyanka Mehra Sep 28, 2013 9:15 AM
I really enjoy the sophistication in the market. Indians are leading the way in marketing leadership and Indian talent is extraordinary, says the CEO, APAC, Omnicom Media Group
Priyanka Mehra Sep 28, 2013 8:40 AM
In an exclusive video interview, the APAC CEO of Omnicom Media Group passionately talks about how mobile will change the face of communications as we know it today
Priyanka Mehra Sep 26, 2013 9:54 AM
Chibber, currently Deputy Editor of Entrepreneur, is slated to take charge as Executive Editor of the magazine. This is on the back of Sourav Majumdar's departure as Editor-in-Chief
Priyanka Mehra Sep 26, 2013 9:50 AM
The Chairman of RK Swamy BBDO has been re-elected as the President of the India Chapter of IAA for 2013-14, whereas Neeraj Roy, MD & CEO of Hungama Digital Media has been elected as Vice President
Priyanka Mehra Sep 26, 2013 8:06 AM
In an exclusive video interview, the APAC CEO of Omnicom Media Group passionately talks about how mobile will change the face of communications as we know it today
Priyanka Mehra Sep 26, 2013 8:05 AM
Chibber, currently Deputy Editor of Entrepreneur, is slated to take charge as Executive Editor of the magazine. This is on the back of Sourav Majumdar's departure as Editor-in-Chief
Priyanka Mehra Sep 26, 2013 8:01 AM
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