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The review is said to include traditional as well digital media duties, confirm industry insiders. ZenithOptimedia is handling the brand’s media duties in India currently
Priyanka Mehra Nov 25, 2013 8:38 AM
The review is said to include traditional as well digital media duties, confirm industry insiders. ZO is handling the brand’s media duties in India currently
Priyanka Mehra Nov 25, 2013 8:32 AM
The pitch is in the initial stages; it is taking place in Bengaluru. BBH India is handling the duties for the brand currently
Priyanka Mehra Nov 22, 2013 10:12 AM
The pitch is in the initial stages; it is taking place in Bengaluru. BBH India is handling the duties for the brand currently
Priyanka Mehra Nov 22, 2013 8:07 AM
Mistry had quit India Today Merged Entity as Publishing Director in Jan 2013. At DNA, Mistry will report to Group CEO Dr Bhaskar Das and the Board
Priyanka Mehra Nov 19, 2013 8:09 AM
Malcolm Mistry had quit India Today Merged Entity as Publishing Director in Jan 2013. At DNA, Mistry will report to Group CEO Dr Bhaskar Das & the Board
Priyanka Mehra Nov 18, 2013 4:36 PM
Print & outdoor have a power of their own & can have a better, or I would say, different impact to what a TV ad can do, says the CCO & Founder of Taproot India
Priyanka Mehra Nov 18, 2013 8:20 AM
Cashing on the crescendo of cricketing God Tendulkar's last test match, the FMCG major is all set to dominate on-ground & TV with its in-stadium branding of 200 media units
Priyanka Mehra Nov 14, 2013 9:57 AM
Cashing on the crescendo of cricketing God Tendulkar's last test match, the FMCG major is all set to dominate on-ground & TV with its in-stadium branding of 200 media units
Priyanka Mehra Nov 14, 2013 8:52 AM
The Creative Director of Grey Worldwide talks about changing the way adlanders are perceived, Longhand Awards, creative gurus he looks up to, and more...
Priyanka Mehra Nov 13, 2013 9:35 AM
The Creative Director of Grey Worldwide talks about changing the way adlanders are perceived, Longhand Awards, creative gurus he looks up to, and more...
Priyanka Mehra Nov 13, 2013 8:08 AM
The CEO of ABP News talks about the importance of collaborative working between b'casters, agencies and advertisers, and the need to be innovative in a VUCA world
Priyanka Mehra Nov 12, 2013 7:51 AM
The Marketing Director of Max Bupa talks about the uniqueness of Indian consumers and growth path of the insurance industry, among other things...
Priyanka Mehra Nov 11, 2013 8:42 AM
"It is always easy to talk about the brand's beliefs when everything is going well, but the true test is when things get difficult," says the Marketing Director of Nokia India
Priyanka Mehra Nov 8, 2013 7:38 AM
The COO of Contract India talks about the series of new appointments at the agency, bringing back accountability in the advtg industry, the challenge of speed, and more...
Priyanka Mehra Nov 7, 2013 7:39 AM
Siddhartha Sahni, Vice President - Key Accounts, Webchutney talks about why he looks up to Sudhir Nair at G2, his learnings from social media marketing & more...
Priyanka Mehra Nov 6, 2013 8:50 AM
Siddhartha Sahni, Vice President - Key Accounts, Webchutney talks about why he looks up to Sudhir Nair at G2, his learnings from social media marketing & more...
Priyanka Mehra Nov 6, 2013 7:41 AM
"I wanted to create a truly integrated company that brings strategy, creativity, design & tech together," says Deshpande, talking about the rationale behind starting this new venture
Priyanka Mehra Nov 6, 2013 7:33 AM
The next big VUCA movement for us will be when the digital floodgates open, which is going to be very soon, says the CEO of GroupM South Asia
Priyanka Mehra Nov 5, 2013 7:59 AM
B’casters are facing many challenges; it is up to advertisers & agencies to join hands with them to find answers, says the ED, Home & Personal Care, Hindustan Unilever
Priyanka Mehra Nov 1, 2013 8:23 AM
The ac size is estimated to be between Rs 70 cr and Rs 80 cr. The agency is familiar with the company as it had handled its creative biz before the duties were consolidated with Orchard Advertising
Priyanka Mehra Oct 30, 2013 9:18 AM
Omnicom Media APAC CEO Cheuk Chiang, in an exclusive video interview, talks about the burgeoning Indian mobile market & using tech to better connect with consumers
Priyanka Mehra Oct 30, 2013 9:08 AM
Omnicom Media APAC CEO Cheuk Chiang, in an exclusive video interview, talks about the burgeoning Indian mobile market & using tech to better connect with consumers
Priyanka Mehra Oct 30, 2013 7:34 AM
The ac size is estimated to be between Rs 70 cr and Rs 80 cr. The agency is familiar with the company as it had handled its creative biz before the duties were consolidated with Orchard Advertising
Priyanka Mehra Oct 30, 2013 7:28 AM
Sinha completes exactly one year today as CEO of IPG Mediabrands in India; here he talks about his journey, his next challenge BARC, the growing magic of digital and more...
Priyanka Mehra Oct 29, 2013 8:34 AM
Sharma will be leaving the agency to pursue other business interests. Varma, currently Regional Chief Strategy Officer of Leo Burnett, Asia Pacific, has been named CEO of Leo Burnett Group India
Priyanka Mehra Oct 29, 2013 7:49 AM
The account size is pegged at Rs 20 crore, confirm highly placed industry sources. The last three years have seen extensive use of OOH by the telecom major
Priyanka Mehra Oct 28, 2013 9:24 AM
During the second quarter, the domestic consumer business of Hindustan Unilever grew 10%, ahead of market, driven by 5% underlying volume growth
Priyanka Mehra Oct 28, 2013 8:27 AM
The account size is pegged at Rs 20 crore, confirm highly placed industry sources. The last three years have seen extensive use of OOH by the telecom major
Priyanka Mehra Oct 28, 2013 8:11 AM
Sharmili Rajput, National Mktg Dir, Oriflame India talks about the brand's focussed digital push, being present on print & OOH media, and why TV advtg doesn't make sense for Oriflame in India
Priyanka Mehra Oct 24, 2013 7:46 AM
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