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The MD & CEO of Radio One talks about the network's growing profitability, advertisers' renewed faith in radio and the colossal financial loss for the govt in not carrying out the auctions
Priyanka Mehra Nov 26, 2014 9:30 AM
Sony has finished the pitch process for its media mandate and the results are awaited shortly. The account size is estimated to be upwards of Rs 300 crore. IPG Mediabrand’s Initiative is the current agency on record
Priyanka Mehra Nov 20, 2014 9:15 AM
Godrej returns with another set of playful TVCs highlighting its innovative ideas, extending the premise of Zindagi Muskuraye, albeit without Aamir Khan
Priyanka Mehra Nov 20, 2014 9:03 AM
Staying relevant and connected with the consumer is what keeps the Viacom18 Group CEO awake at nights, as he reflects on the seven-year journey of the joint venture with Network18
Priyanka Mehra Nov 17, 2014 8:32 AM
Uday Shankar, CEO, Star India talks about how all stakeholders will benefit from the new RIO
Priyanka Mehra Nov 14, 2014 8:25 AM
Star India CEO Uday Shankar speaks to exchange4media exclusively on why MSOs are resisting Star's new RIO, the risk taken by the channel to better the broadcast industry, how it effects the end consumer, and is a true game changer for the industry
Priyanka Mehra Nov 14, 2014 8:23 AM
Kartikeya Sharma, Group Chairman, ITV Network talks about the perks of having FM as I&B Minister, and long-standing industry issues expected to be speedily resolved with Arun Jaitley coming on board
Priyanka Mehra Nov 13, 2014 9:44 AM
Proctor, Worldwide CEO, GroupM talks about why walking away from a terrible deal is as important as winning an account, learnings from GroupM India being exported to the rest of the world, the significance of winning awards and more
Priyanka Mehra Nov 13, 2014 9:01 AM
Anurradha Prasad, MD, B.A.G Films & Media hails the appointment of Arun Jaitley as I&B Minister, talks about how it will benefit the M&E industry, and on issues that need fair & fast resolutions in radio and news broadcasting sectors
Priyanka Mehra Nov 12, 2014 10:13 AM
Anurradha Prasad, MD, B.A.G Films & Media hails the appointment of Arun Jaitley as I&B Minister, talks about how it will benefit the M&E industry, and on issues that need fair & fast resolutions in radio and news broadcasting sectors
Priyanka Mehra Nov 12, 2014 9:31 AM
The Harvard alumnus was with the company for seven years, before which he had worked with HUL, PepsiCo and Whirlpool among others
Priyanka Mehra Nov 10, 2014 8:14 AM
The brands in the portfolio will include CRV, Honda City, CRV, Jazz, Mobilio and Accord
Priyanka Mehra Nov 7, 2014 8:30 AM
And neither will the trend of setting up bespoke units to service clients work, says Andree, Executive Chairman, Dentsu Aegis Network & Executive Vice President, Member of The Board, Dentsu Inc
Priyanka Mehra Nov 4, 2014 9:02 AM
Madison Media handles media duties for the telecom major currently
Priyanka Mehra Nov 3, 2014 8:14 AM
The new model is for the long-term health of the industry, says Krishnan Kutty, EVP Distribution, Star India, hoping the resistance from MSOs will die down once their fears are allayed
Priyanka Mehra Nov 3, 2014 8:13 AM
The aviation venture by Tata Sons and SIA has just announced the names of the strategic partners
Priyanka Mehra Nov 3, 2014 8:10 AM
The brand's latest campaign tells the story of the antagonists exposed by the newspaper and takes a considerable risk at the end of the film by showing its copies being burnt
Priyanka Mehra Oct 30, 2014 9:48 AM
The brand's latest campaign tells the story of the antagonists exposed by the newspaper and takes a considerable risk at the end of the film by showing its copies being burnt
Priyanka Mehra Oct 30, 2014 8:30 AM
Avasthi said he would like to explore more options and interests outside advertising, while confirming the news of his exit to exchange4media
Priyanka Mehra Oct 29, 2014 9:40 PM
The media agency on record is Zenith Optimedia, and creative agency on record is Bates Chi and Partners
Priyanka Mehra Oct 29, 2014 8:30 AM
As per a letter sent to NBA's Secretary General Annie Joseph, the League has decided to allow unrestricted access to member networks of the News Broadcasters Association for the inaugural season
Priyanka Mehra Oct 28, 2014 10:11 AM
As per a letter sent to NBA's Secretary General Annie Joseph, the League has decided to allow unrestricted access to member networks of the News Broadcasters Association for the inaugural season
Priyanka Mehra Oct 28, 2014 8:59 AM
The new look of the restaurant search platform, and its new logo is a celebration of the passion for food in the 17 countries that it covers, say Deepinder Goyal, Founder
Priyanka Mehra Oct 22, 2014 9:02 AM
The only prize judged by journalists working for marketing and communications titles, the awards showcase top-notch and cutting-edge work by international and Indian advertising professionals
Priyanka Mehra Oct 20, 2014 9:08 AM
The party's election wins have proved that media can move mountains, but with the caveat - you need a good product for advertising to work, says Balsara, CMD Madison Media, that handled BJP's media duties
Priyanka Mehra Oct 20, 2014 9:04 AM
Arumugam will be on a long, planned break from December 1st and decide next steps after the break
Priyanka Mehra Oct 16, 2014 3:10 PM
Founder, Jwalant Swaroop says the consultancy aims at providing happiness-centric solutions for individuals, groups, organisations and enterprises, and addresses a huge need gap
Priyanka Mehra Oct 16, 2014 9:12 AM
Market buzz is that though the FMCG major has not formally called for a pitch, it is meeting bouquet creative shops and not keen on large agencies at the moment
Priyanka Mehra Oct 15, 2014 1:05 PM
Ahluwalia has moved base to Mumbai and joined Reliance Jio as Marketing Head, confirm industry sources
Priyanka Mehra Oct 15, 2014 8:57 AM
Mike Cooper, CEO, Worldwide at PHD talks about creating ideas that transcend platforms, PHD's belief in shaping media through technology and its gamified global planning system. Cooper will talk about 'Gamification-The Future of Work is Play' at exchange4media Conclave today
Priyanka Mehra Sep 30, 2014 12:49 PM
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