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The account moves out from Mindshare, which has been handling it for more than a decade
Priyanka Mehra Jul 8, 2015 2:19 PM
Vizeum has won the account on the back of a recently concluded multi-agency pitch that took place in Mumbai around April
Priyanka Mehra Jul 8, 2015 9:21 AM
Maxus has won the media mandate on the back of a multi-agency pitch. Madison Media is the incumbent agency on the account
Priyanka Mehra Jul 7, 2015 1:47 PM
Till Week 25 Colors and Star Plus have been leading with their offerings Balika Vadhu and Tu Mera Hero, but week 26 has seen a twist in the tale with Jodha Akbar and Sankat Mochan Mahabali Hanumaan dominating the 8pm GEC slot
Priyanka Mehra Jul 7, 2015 9:16 AM
“It is a household brand. I don’t think we should paint the whole world with one Mullen Lowe brush. In some markets where the brand is so strong like Lowe Lintas in India, maybe we don’t rebrand it,” says Leikikh, Global CEO, Mullen Lowe
Priyanka Mehra Jul 6, 2015 9:39 AM
Rao had joined Havas Worlwide in May 2013. His next destination is not known at the moment
Priyanka Mehra Jul 2, 2015 8:59 AM
Industry sources confirm that Barua has put in her papers at Havas Worldwide
Priyanka Mehra Jul 1, 2015 9:40 AM
The total television viewership saw a gain of 1.61%, whereas the Hindi GEC genre saw a drop of 0.05%, according to TAM data in week 25. The previous week saw a 1.3% gain in the Hindi genre viewership
Priyanka Mehra Jun 30, 2015 9:30 AM
"A lot of clients also are unwilling to take risks, we are not being brave. People don't understand that not taking risks is the biggest risk and the biggest cliché," says Abhijit Avasthi, former NCD of Ogilvy and Founder of Sideways Consulting, who was also on Film Lions jury
Priyanka Mehra Jun 29, 2015 7:51 AM
After an extensive review process, Dabur India has assigned its media duties to Starcom MediaVest Group (SMG) with effect from July 1st, 2015. This is one of the biggest media pitches this year to have concluded
Priyanka Mehra Jun 26, 2015 7:39 PM
When asked if he would still be running WPP five years from now, Sir Martin said in his trademark style, “That is not in my hands, one thing I can guarantee you Maurice Levy (Chairman& CEO of Publicis Groupe) will still be there”
Priyanka Mehra Jun 25, 2015 8:56 AM
“The biggest markets are going to be India and China, not Europe and US,” says Michael Karg, CEO International, Razorfish
Priyanka Mehra Jun 24, 2015 8:45 AM
"You don't have to be over the top and don't have to bombard people with 3 minutes of loud music. If you try to cover up the work with a ridiculous blizzard of hyperbolic facts and figures which make no sense, you won't win," says Emery, Global CEO, Mindshare & 2015 President of Media Lions Jury
Priyanka Mehra Jun 24, 2015 8:17 AM
Eastwood, Worldwide Chief Creative Officer, JWT talks about key takeaways as Promo & Activation Jury President Cannes 2015; says India is a great creative market and one of the best in the world
Priyanka Mehra Jun 23, 2015 7:38 AM
Social media will be gone in the manner in which you know it today; it will be shoppable, snackable, says Peter Kim, Chief Digital Officer, Cheil Worldwide
Priyanka Mehra Jun 22, 2015 9:02 AM
In week 24 the genre saw a viewership rise, however, as compared to almost 8 hours spent on the genre weekly during the first quarter of the year, viewers have been spending 7.1 hours on it in the past 4 weeks, according to TAM data
Priyanka Mehra Jun 22, 2015 8:24 AM
Arjun Reddy, an entrepreneur who owns and runs a diversified portfolio of businesses, and Pradeep Uppalapati, who was a Senior Director and India Lead for Global Corporate Development Team at Accenture, partner Bose and Malhotra
Priyanka Mehra Jun 22, 2015 8:03 AM
Taproot has worked on all aspects of Nirmax including positioning, branding and the launch campaign, except the logo which was designed by a local agency
Priyanka Mehra Jun 18, 2015 9:01 AM
On the ongoing wars between print players, CVL Srinivas, CEO of GroupM South Asia says, “There is a natural momentum building up in favour of digital. Therefore it’s all the more important for Print to focus on keeping the medium relevant, and not do anything that will further alienate the advertisers”
Priyanka Mehra Jun 17, 2015 9:48 AM
Industry sources confirm that Natrajan will be heading Strategic Business Development for the company
Priyanka Mehra Jun 16, 2015 2:09 PM
Last week's trend seems to continue with the Hindi GEC genre seemingly on the road to recovery of sorts with the conclusion of the IPL season. The genre saw an increase of 1.5% viewership in week 23, according to TAM data
Priyanka Mehra Jun 15, 2015 8:29 AM
Goswami was earlier Editorial Director and Editor in Chief of Times Now
Priyanka Mehra Jun 12, 2015 4:02 PM
Putting an end to numerous speculations on his new venture, former Ogilvy NCD has launched a creative problem solving outfit called Sideways Consulting. Hiring for the outfit has already begun
Priyanka Mehra Jun 10, 2015 9:42 AM
The size of the account is estimated at Rs 25 crore. The account will be serviced out of SMG's Delhi office
Priyanka Mehra Jun 10, 2015 8:38 AM
As the IPL season 8 concludes, Star Plus and Colors react quickly to bounce back, gaining 16 and 13 GRPs respectively
Priyanka Mehra Jun 8, 2015 10:25 AM
As the IPL season 8 concludes, Star Plus and Colors react quickly to bounce back, gaining 16 and 13 GRPs respectively
Priyanka Mehra Jun 8, 2015 9:05 AM
Rohit Ohri, who was appointed CEO Dentsu Asia Pacific (ex Japan) covering all markets in the region outside of Dentsu’s home territory earlier this week, talks about an aggressive focus on acquisitions in his new role
Priyanka Mehra Jun 5, 2015 9:30 AM
Mondelez International confirmed the news to exchange4media.The review covers five regions namely North America, Latin America, Europe, APAC, and EEMEA, and is open to only Mondelez International's core global agencies, Aegis Media and Starcom MediaVest. Madison Media is the current media agency for the brand in India; the account size is pegged at Rs 500 crore
Priyanka Mehra Jun 4, 2015 7:42 AM
Ohri is now appointed CEO Dentsu Asia Pacific (ex Japan) covering all markets in the region outside of Dentsu’s home territory. exchange4media already carried news of Ohri moving to Singapore to head Dentsu Branded Agencies earlier today http://www.exchange4media.com/advertising/rohit-ohri-expected-to-head-dentsu-branded-agencies-apac_60240.html
Priyanka Mehra Jun 3, 2015 10:25 AM
Industry insiders peg the account size at around Rs 150 crore and confirm that MEC has already started work on the account. Havas Media was handling part of the media mandate earlier
Priyanka Mehra Jun 3, 2015 9:39 AM
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