Authors

"We're talking with CNN about a partnership for an English new channel. But we’re not looking for branding from them. India needs a news channel with a global outlook. We need to produce content that has a global feel and we also need to present news that is global in nature," said Chairman of Essel Group and Zee, Dr Subhash Chandra
Priyanka Mehra Aug 10, 2015 8:34 AM

Barua moves in from Havas Worldwide where as President, she was leading the P&L for West & South across various verticals of mainline advertising, digital, health, engagement and experiential
Priyanka Mehra Aug 10, 2015 8:27 AM

The e-commerce major has been meeting creative agencies in Delhi. Industry sources indicate that Snapdeal is looking for an agency for its upcoming festive campaign; there has also been talk since a few months of the brand looking for a bigger agency to handle its creative mandate
Priyanka Mehra Aug 7, 2015 9:17 AM

"What is more heartening is that about 35% of the Rs 500 crore worth of new business billing is in the digital space," says MediaCom's MD Debraj Tripathy, as he promises to make announcements of 'significant large' business wins in the next couple of weeks...
Priyanka Mehra Aug 5, 2015 9:27 AM

“We are delighted to have Vinay on board. He is a seasoned, highly skilled media professional with deep relationships and strong negotiation skills. We look forward to working with him,” said Mallikarjun Das, CEO of Starcom MediaVest Group India
Priyanka Mehra Aug 4, 2015 8:57 AM

TSS Retail practice officially launched on 1st Aug in Mumbai, and will operate out of its three regional headquarters – Mumbai, Delhi & Bangalore. Asheesh Tyagi, ex-VP Cheil India – Retail Marketing Operations, will lead the Retail practice based out of Delhi NCR office
Priyanka Mehra Aug 3, 2015 8:23 AM

The win comes after a multi-agency pitch by the Maxus Bangalore team headed by Sanchayeeta Verma
Priyanka Mehra Jul 30, 2015 9:01 AM

Joseph George- the Group CEO of Mullen Lowe Lintas Group India shares his first thoughts on the future success of two-creative agency structure for Mullen Lintas.
Priyanka Mehra Jul 29, 2015 9:42 AM

Commenting on the win, Prasanth Kumar, CEO, Mindshare South Asia said, "We are extremely glad to partner with Grofers and look forward to collectively building the brand. With the rapid growth in the ecommerce and digital industry, we are channelizing our services and talent towards frameworks and tools that include adaptive and real- time marketing, giving our clients the edge in an ever-evolving media market."
Priyanka Mehra Jul 28, 2015 12:39 PM

Nagesh Alai to Move to a Global Role After 25 Years with the Agency
Priyanka Mehra Jul 28, 2015 8:16 AM

“From the beginning we had kept a sizeable money to be spent on these auctions. Our inclusion means a healthy competition and will benefit the entire FM radio industry and media and entertainment industry at large,” said RED FM, COO, Nisha Narayanan
Priyanka Mehra Jul 27, 2015 5:43 PM

India-Zimbabwe Series enabled the channel's growth while all major players witnessed a fall
Priyanka Mehra Jul 27, 2015 8:53 AM

John Sheehy, President of Global Operations at Starcom Mediavest Group, talks about the reason for the surge of global media pitches, SMG continuing to be a challenger brand, growth in double digits and focusing on making India a global hub for data and analytics
Priyanka Mehra Jul 21, 2015 9:28 AM

Week 28 seems to provide an interesting case-study of a counter-strategy deployed by Star Plus which enabled it to safeguard its overall GRPs on Sunday against IIFA Awards on Colors
Priyanka Mehra Jul 20, 2015 10:10 AM

Week 28 seems to provide an interesting case-study of a counter-strategy deployed by Star Plus which enabled it to safeguard its overall GRPs on Sunday against IIFA Awards on Colors
Priyanka Mehra Jul 20, 2015 8:29 AM

Jaideep Mahajan aka JD is back to Rediffusion Y&R as National Creative Head and will work closely with CCO, Rahul Jauhari. JD will be based out of the agency's Delhi office. As a group resource, JD will also oversee the creative product of Everest Delhi
Priyanka Mehra Jul 20, 2015 7:59 AM

Chuo Senko is now investing aggressively in expanding capabilities and additional capacity in Chuo Senko Advertising India
Priyanka Mehra Jul 18, 2015 7:46 PM

Sunita Rajan Vice President and Head of Advertising Sales for Asia Pacific CNN International shares the brand’s focus at being consistent whilst keeping with dynamic consumer behaviour
Priyanka Mehra Jul 17, 2015 10:22 AM

Sunita Rajan Vice President and Head of Advertising Sales for Asia Pacific CNN International shares the brand’s focus at being consistent whilst keeping with dynamic consumer behaviour
Priyanka Mehra Jul 17, 2015 9:18 AM

Based out of Kolkata, he will manage the units at Kolkata, MP- CG and Rajasthan. Additionally, he will also be responsible for a functional overview of the English Print business coming out of Bihar, Jharkhand, UP markets
Priyanka Mehra Jul 15, 2015 2:18 PM

The mandate was won after a multi-agency pitch, the account size is estimated to be around Rs 90 - 100 crores
Priyanka Mehra Jul 14, 2015 3:29 PM

Based out of Kolkata, he will manage the units at Kolkata, MP- CG and Rajasthan. Additionally, he will also be responsible for a functional overview of the English Print business coming out of Bihar, Jharkhand, UP markets
Priyanka Mehra Jul 14, 2015 2:24 PM

Viacom 18 has roped in Gaurav Gandhi to lead and develop a unique, unified multi-platform product offering
Priyanka Mehra Jul 14, 2015 12:39 PM

"What fascinates me is that India has the biggest pool of technologically advanced talent and yet there is a lack of innovation when it comes to home-grown Indian solutions and products that are dominating on a global scale, " says Dr. Karg, CEO International, Razorfish
Priyanka Mehra Jul 14, 2015 10:15 AM

"What fascinates me is that India has the biggest pool of technologically advanced talent and yet there is a lack of innovation when it comes to home-grown Indian solutions and products that are dominating on a global scale, " says Dr. Karg, CEO International, Razorfish
Priyanka Mehra Jul 14, 2015 8:54 AM

Zee TV in past four Weeks of TAM-reported data, crossed the 170 GRPs barrier in Week 27 & this growth has been an organic one, achieved without any WTP (World Television Premiere)
Priyanka Mehra Jul 13, 2015 9:22 AM

A multi-agency pitch is currently underway. BankBazaar.com was established in 2008 by Adhil Shetty, Arjun Shetty and Rati Rajkumar
Priyanka Mehra Jul 13, 2015 9:10 AM

"Yes, I have decided to pursue my passion in the areas of content and analytics, either within or outside the group. Various discussions are going on currently. We will send you an official Press Release," said Yesudas confirming the news to e4m
Priyanka Mehra Jul 9, 2015 3:48 PM

“Of late, many have enquired about CNN. Here’s what I say: We wish Turner well and we thank them for what we have accomplished. We wish they emerge stronger - we certainly will!” says Network18 Chairman to employees in an internal e-mail
Priyanka Mehra Jul 9, 2015 8:59 AM