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After the success of Times Food Guide, Times Internet Ltd, part of The Times of India Group, has decided to make content of a similar kind available on a new interactive portal focused on specialties and lifestyle within city parameters. The new lifestyle portal has been christened Timescity.com.
Preeti Hoon May 8, 2010 8:33 AM
It is known from sources close to the development that International Cricket Council (ICC) has decided to go with Ogilvy Mumbai to handle the 360-degree advertising for World Cup 2011, which is slated to be jointly held at three venues – India, Sri Lanka and Bangladesh. It is learnt that the communication was sent to agencies via email by ICC. The account size is estimated to be upwards of Rs 250 crore.
Preeti Hoon May 8, 2010 8:21 AM
A year after its launch in 2009, People’s Samachar, a Hindi daily in Madhya Pradesh, is planning to commence its business activities in Delhi and has roped in industry veteran Sitender Mehta as Regional Head, Media Marketing and Sales.
Preeti Hoon May 7, 2010 10:50 AM
King of good times Kingfisher is looking to give a new look to its website, kingfisherworld.com, and has roped in Quasar Media to provide digital solutions, besides recreating the website, according to industry sources. The project is based out of Kingfisher’s Bangalore office and Quasar’s Delhi team is working in coordination.
Preeti Hoon May 7, 2010 8:31 AM
With brands like Axe, NDTV, Mahindra & Mahindra, and USL - White Mischief already in its kitty, Zapak Digital Entertainment Ltd has announced launch of ‘Zapak Social Connect’, which will offer social media solutions to brands. This initiative will be headed by Charles Theodore.
Preeti Hoon May 4, 2010 8:39 AM
Moneycontrol.com, the portal that gives access to the right kind of tools, information and expert advice to investors, is now also available in Hindi. A national level multi-media campaign involving print, TV, radio and online is kicking off with the launch.
Preeti Hoon May 4, 2010 8:27 AM
Surya Brasil has chosen Noshe Oceanic Pvt Ltd to handle its 360 degree advertising as the organic cosmetic brand enters the Indian market. Anupama Mehrotra, Vice President, Noshe Oceanic, has confirmed the win.
Preeti Hoon May 4, 2010 8:23 AM
The Great Indian Nautanki Pvt Ltd. has opted for ZenithOptimedia as the media agency for Kingdom of Dreams, a concept where India’s mystic values and culture meet new-age technology, which is to be promoted by Wizcraft International Entertainment.
Preeti Hoon May 4, 2010 8:21 AM
Gautam Anand, Director - Content Partnership, JAPAC, Google, is quite content with YouTube’s growth, and why not. Four years after Google acquired it, the video sharing platform is all set to touch breakeven this year for its investment of $1.6 billion. Anand shares with exchange4media YouTube’s engaging concepts, its growth and success.
Preeti Hoon May 3, 2010 8:29 AM
Hindustan Media Ventures Ltd (HMVL), one of India’s leading print media companies with publications such as ‘Hindustan’, has announced its IPO. The company plans to raise around Rs 300 crore through this IPO. Benoy Roychowdhury, Executive Director, Hindustan, shares more on the company’s growth plans.
Preeti Hoon Apr 30, 2010 8:10 AM
KamaSutra condom brand has come out with a bold and boisterous website to tap the growing digital market, with youngsters occupying a major chunk of online traffic. Due to the nature of the content, the website boasts of all the ingredients needed to create a strong impact on the users and in return, deriving a default positioning for the brand.
Preeti Hoon Apr 29, 2010 8:39 AM
Jagran Solutions, part of Jagran Prakashan Ltd, has recently set up an end-to-end MICE (Meeting Incentives Conference and Events) unit that will function under the name of Jagran Solutions. However, the unit will be a separate, fully-functional entity. Jagran Solutions is a new age marketing agency that provides solutions for Brand Activations via Consumer Connect Strategies.
Preeti Hoon Apr 29, 2010 8:19 AM
Consumer electronics major LG is quite upbeat about growth in 2010. As LK Gupta, Chief Marketing Officer, LG, declared, “Slowdown in 2009 didn’t affect us”, and added that the company had not cut down on its advertising budget during the year. Going forward, LG plans to have LCD TVs and mobile phones as the growth drivers in India.
Preeti Hoon Apr 27, 2010 8:46 AM
In a bid to tap the digital growth, Burson-Marsteller has decided to launch a new programme for their clients – ‘Evidence-Based Communications’ – a new research-rich approach to business-building communications.
Preeti Hoon Apr 22, 2010 8:53 AM
Be it the ever-growing popularity of Facebook or the celebrity ‘tweet’ madness on Twitter, today, people and products converge on a common social platform. Joining the social media bandwagon is the venerable corporate house Godrej, which is creating waves with its virtual world at GoJiyo.com.
Preeti Hoon Apr 22, 2010 8:32 AM
Showing skin ailments in ads are always a put-off, but when one features Kareena Kapoor’s star power, even a product like prickly heat powder gets a glamourous touch. The new TVC for Emami Boroplus prickly heat powder also gets the Rajkumar Hirani touch, who weaves in some ‘3 Idiots’ humour and places it alongside the utility of the prickly heat powder.
Preeti Hoon Apr 17, 2010 8:21 AM
Bharti Airtel has launched Airtel Digital TV Recorder, which facilitates remote recording of live television through mobile phone from anywhere in the world. It is said to be the first time in India that a telecom service provider has come up with such a facility. This paves the way for further convergence between mobile and TV and could be in a way called the next generation DTH with enhanced Set Top Box (STB) having an option to pause, rewind and forward live television.
Preeti Hoon Apr 16, 2010 1:07 PM
Refreshing! That’s exactly what one feels after seeing the latest TVC of Tata Docomo. It’s short, sweet and sends the message across well without much fuss. Written by Vasudha Misra and directed by Ayyappa, the first of the two ads in the ‘My Song’ ad campaign has a brand new theme with first-of-its-kind offering for mobile users, called ‘Reverse Ring Back Tone’.
Preeti Hoon Apr 13, 2010 8:30 AM
After raising much debate over taking on Tide Naturals in its ad, Rin has entered the second phase of it campaign where it throws an open challenge via celebrity impact. What Aamir Khan did for Coke, Roshan Abbas for Harpic and an unknown model for Pureit Water Purifier, Kajol is seen doing the same for Rin in their latest TVC. But will it work this time?
Preeti Hoon Apr 9, 2010 8:57 AM
The new job-new city approach in Samsung’s newly launched ad campaign for its ‘Guru Series’ is definitely not something we haven’t heard of before, but the trio of the legendary Gulzar, director Anurag Kashyap and actor Aamir Khan coming together for the first time in an ad film has set us talking.
Preeti Hoon Mar 30, 2010 8:40 AM
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