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STAR India and NDTV Group have signed an agreement for the ad sales function of the NDTV news channels – NDTV India, NDTV 24x7 and NDTV Profit. It is understood that a five-year agreement has been signed, which can be extended based on mutual agreement. This is effective immediately.
Noor Fathima Warsia Mar 29, 2011 2:05 PM
On the conservative, media fraternity is expecting 15+ TVR from the India-Pakistan clash on March 30, 2011. ESPN Star Sports has put a big price for the promise of the impact from this match. But is it a sensible buy?
Noor Fathima Warsia Mar 29, 2011 9:27 AM
As one more edition of FICCI Frames concludes, it is evident that the platform has moved much more towards entertainment and the entertainment side of media. Media, despite its growth & evolution, is becoming a lesser entity at the platform.
Noor Fathima Warsia Mar 28, 2011 9:07 AM
India dethroning Australia from the World Cup pedestal and an India-Pakistan semi-final… The ICC Cricket World Cup 2011 has turned to be an advertiser’s dream so far and a dream for ESPN Star Sports as well.
Noor Fathima Warsia Mar 25, 2011 8:39 AM
Vivek Bahl, EVP, STAR India, is moving on from the organisation after a stint of four years. He will, however, continue to work on STAR’s forthcoming projects ‘Mahabharat’ and ‘Navya’.
Noor Fathima Warsia Mar 25, 2011 8:35 AM
As the fight for the Quarter Final intensifies in the ICC World Cup, the non-India matches too have become of huge interest to audiences. The India-West Indies clash is expected to beat all match ratings seen so far.
Noor Fathima Warsia Mar 18, 2011 10:21 AM
As Sony Entertainment Television and Max gear for new leadership,Multi Screen Media COO N P Singh speaks to exchange4media on the thought process behind the changes, and what can be expected ahead.
Noor Fathima Warsia Mar 16, 2011 10:11 AM
Hindi publication, Hindustan has seen one of its most successful years in 2010. exchange4media finds out what led to this…
Noor Fathima Warsia Mar 15, 2011 8:40 AM
Not yet. In fact, India’s shaky performance ended up adding more viewers and hours of cricket – bad for the sport, but good for audience and even advertisers, Except those for whom the cricketer’s image, hence performance, is important…
Noor Fathima Warsia Mar 14, 2011 8:23 AM
While the India team’s form may not be at its peak, but the peak ratings of World Cup 2011 matches and resulting CPRPs have advertisers smiling, at least so far…
Noor Fathima Warsia Mar 14, 2011 8:17 AM
With Draftfcb and Leo Burnett announcing their focus on developing digital, shopper marketing/retail and other disciplines in India and WPP announcing the clubbing of its interactive units to form Possible, the spotlight on digital and other specialised offerings is back.
Noor Fathima Warsia Feb 21, 2011 8:11 AM
According to Imagine TV, TAM Media Research data has shown nearly 400 per cent drops and gains at market level. The channel seeks clarification on data trends, which it believes is “counter intuitive to GEC viewing behaviour”.
Noor Fathima Warsia Feb 18, 2011 9:45 AM
The ICC Cricket World Cup is all set to begin on February 19, 2011. The World Cup is here, but the excitement around it has yet to begin.
Noor Fathima Warsia Feb 18, 2011 8:44 AM
Develop capabilities through acquiring or hiring talent in digital, experiential marketing, retail & activation; double India ops in four years: Laurence Boschetto, CEO & President, Draftfcb on the agency’s road ahead.
Noor Fathima Warsia Feb 16, 2011 7:56 AM
The likes of Castrol and Lay’s reiterate that for the new consumers, just being at the World Cup is not enough – participation makes the difference.
Noor Fathima Warsia Feb 16, 2011 7:10 AM
Zee Entertainment Enterprises Ltd (ZEEL) is set to hike its ad rates by 10-18 per cent across all channels, effective April 2011.
Noor Fathima Warsia Feb 16, 2011 7:06 AM
Godaddy.com, BigRock.com, Snapdeal.com, ebay.in, Hungama.com are added to the list that had travel and job websites apart from the likes of Yahoo, MSN, Rediff and such... Digital companies are advertising again.
Noor Fathima Warsia Feb 14, 2011 7:31 AM
Jasmin Sohrabji, CEO, Omnicom Media Group speaks on how OMD will sustain the growth rate it has seen so far, and divulges that 2011 is the launch year for PHD India too.
Noor Fathima Warsia Feb 10, 2011 8:47 AM
Sudha Natrajan promoted to Deputy CEO, Hemanth Shah, President, OOH initiatives appointed to Aaren Initiative Board as Director and Vivek Lakhwara leads Arena, set up for HUL’s OOH duties. NP Sathyamurthy continues as CEO, Karishma Initiative and COO, LMG.
Noor Fathima Warsia Feb 10, 2011 8:45 AM
Nakul Chopra, CEO, Publicis South Asia, had surprised a few when he announced that his agency would not participate in the Abby Awards. Chopra speaks on why the AAAI-Ad Club combination has to prove itself.
Noor Fathima Warsia Feb 9, 2011 7:10 AM
Rajiv Agarwal, one of the highest regarded names in Indian advertising, is making a comeback to the industry after a gap of seven years. Agarwal has joined hands with his former business partner Arun Kale, and the duo has relaunched Nexus Equity.
Noor Fathima Warsia Feb 4, 2011 7:08 AM
Rajiv Agarwal, one of the highest regarded names in Indian advertising, is making a comeback to the industry after a gap of seven years. Agarwal has joined hands with his former business partner Arun Kale, and the duo has relaunched Nexus Equity.
Noor Fathima Warsia Feb 3, 2011 10:49 AM
The Advertising Agencies Association of India (AAAI) and the Ad Club Bombay have resolved the issues brewing on Abby Awards and the controversies surrounding it. The Abby awards continue to take place at GoaFest. The two bodies have created an Awards Governing Council. Shashi Sinha (CEO, Lodestar UM India) would be the Chairman of this Council.
Noor Fathima Warsia Jan 27, 2011 7:15 AM
Nagesh Alai, President, AAAI and Bhaskar Das, President, Ad Club Bombay, speak to e4m on the decision of the two bodies to continue with the Abby Awards at GoaFest.
Noor Fathima Warsia Jan 27, 2011 7:12 AM
The Advertising Agencies Association of India (AAAI) and the Ad Club Bombay have resolved the issues brewing on Abby awards and the controversies surrounding it. The Abby awards continue to take place at GoaFest. The two bodies have created an Awards Governing Council. Shashi Sinha (CEO, Lodestar UM India) would be the Chairman of this Council.
Noor Fathima Warsia Jan 26, 2011 11:48 AM
As the countdown to the ICC Cricket World Cup begins, a new battle of creativity breaks out…
Noor Fathima Warsia Jan 24, 2011 7:21 AM
Unilever has appointed Amol Dighe as Regional Media Buying and Operations Head for Asia Amet.
Noor Fathima Warsia Jan 21, 2011 8:06 AM
In this e4m series on Draftfcb Ulka’s Golden Jubilee Year, the agency’s Executive Director and CEO, Arvind Wable, speaks to Noor Warsia on continuing the legacy of clear vision, cohesive team and shared values.
Noor Fathima Warsia Jan 17, 2011 7:59 AM
Ministry of Information and Broadcasting (MIB) instituted Committee on television ratings considered various aspects of television measurement, except that ratings also played a role in media buying and selling.
Noor Fathima Warsia Jan 17, 2011 7:07 AM
In a conversation with exchange4media, ZEEL CEO Punit Goenka, who is also spearheading BARC (Broadcast Audience Research Council), reiterates that there was no reason for the Council to not meet the stipulated June 2011 deadline.
Noor Fathima Warsia Jan 12, 2011 7:56 AM
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