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MIB’s TRP Committee’s recommendation of crossholding and breaking up television research into stages may impact TAM Media Research.
Noor Fathima Warsia Jan 11, 2011 9:52 AM
The Committee has suggested that broadcasters, advertisers and advertising agencies should pay a certain percentage of their relevant turnovers to BARC on an annual basis to fund the expansion of sample size for TRP measurement.
Noor Fathima Warsia Jan 11, 2011 9:28 AM
Indian Broadcasting Foundation’s President, Uday Shankar, CEO, STAR India, compliments Dr Amit Mitra and Minister Ambika Soni for a “comprehensive report that is fair to the industry and public”.
Noor Fathima Warsia Jan 11, 2011 9:27 AM
Following a stint of nearly eight years, Divya Radhakrishnan, President, TME, has decided to quit the organisation. Rediffusion officials were not available for comments at the time of filing the report, but highly placed sources have confirmed the development to exchange4media.
Noor Fathima Warsia Jan 11, 2011 7:55 AM
Finally, Reckitt Benckiser is speaking officially about the media AOR moving to ZenithOptimedia. ZO may have added the business in India, but it remains to be seen how the agency will manage the account, given the terms of the media pitch.
Noor Fathima Warsia Jan 10, 2011 7:38 AM
In exchange4media’s Rewind 2010 special, Uday Shankar, CEO, STAR India and President, Indian Broadcasting Foundation, speaks on the less talked about highlights of the year, and the decade gone...
Noor Fathima Warsia Jan 10, 2011 7:33 AM
Draftfcb Ulka is embarking on its Golden Jubilee Year. The celebrations ahead include client-facing, in-office and society facing events.
Noor Fathima Warsia Jan 10, 2011 7:30 AM
Media Research User’s Council (MRUC) has appointed Shaswati Saradar as Director General, who took charge on January 3, 2011.
Noor Fathima Warsia Jan 5, 2011 7:57 AM
CVL Srinivas is headed to Starcom MediaVest Group. He has been appointed MD, LiquidThread APAC & Chairman, Starcom MediaVest Group, India. It is understood that the Group is in the process of appointing an India CEO.
Noor Fathima Warsia Jan 5, 2011 7:55 AM
Trevor Beattie, Founding Partner, BMB, speaks about the ‘New Normal’, agency-client relationship, and Pat Burns as Creative Head at BMB Madison in an exclusive interview as part of exchange4media’s Rewind 2010 special.
Noor Fathima Warsia Jan 5, 2011 7:36 AM
Oh yes! Call me a diehard optimist, or the impact of a New Year memo from e4m Group’s top boss, but I am kicked about 2011 and all the fun it would be for media service brands, media industry and ‘digital’ with ongoing evolution of definition.
Noor Fathima Warsia Jan 3, 2011 3:02 PM
How does a Chief Executive view the marketing function and the advertising domain in India? Saugata Gupta, CEO, Marico Consumer Products, shares his observations with exchange4media…
Noor Fathima Warsia Jan 3, 2011 8:18 AM
Looking ahead is always a wonderful thing, but glancing at the rear-view mirror helps in staying on course. The exchange4media Group’s year-ender, ‘Rewind 2010’, encapsulates the big highlights of 2010 and brings out expert opinions on what lies ahead.
Noor Fathima Warsia Jan 3, 2011 8:15 AM
Technology and digitisation is impacting the advertising and media business, and individuals. In a series of conversations focusing on the “digital” side of CEOs, exchange4media speaks to Miles Young, CEO, Ogilvy Worldwide on how technology has impacted his life, or not…
Noor Fathima Warsia Dec 31, 2010 7:48 AM
The first time I met Prasoon Joshi (seven years back), he was not already an award-winning lyricist or someone whose poetry (the one word I think describes Joshi’s writing the best) had made a strong mark across India. He was someone who had given us ‘Thanda Matlab Coca Cola’, amongst other such outstanding work, in the advertising domain. He headed McCann Erickson India and he was amongst the top three names that were taken in the same breadth when it came to reigning creative geniuses from India.
Noor Fathima Warsia Dec 27, 2010 5:23 PM
Ogilvy India’s Mumbai office was high on unusual energy most of last week. Reasons: the agency’s annual internal bash and this time also attending was Ogilvy Worldwide’s CEO, Miles Young. Young, as usual, is gung-ho about Ogilvy’s India operations and in a conversation with exchange4media shares the agency’s big focus on digital, the importance of consultant services, integration to fusion, and more…
Noor Fathima Warsia Dec 27, 2010 6:28 AM
In the wake of a multi-agency pitch, Omron Healthcare India has assigned its media mandate to Lodestar UM, while McCann Healthcare has bagged the creative duties. The agencies will begin work on the business from January 2011.
Noor Fathima Warsia Dec 23, 2010 7:37 AM
Preparations for GoaFest 2011 have begun. Leading the festival this time is Lintas Media Group’s Chairperson and Vice President, Advertising Agencies Association of India (AAAI), Lynn de Souza. The event is planned for April 7, 8 and 9, 2011. The Industry Conclave will take place on April 7, 2011, followed by two days of GoaFest. It is understood that the venue this year would be South Goa.
Noor Fathima Warsia Dec 21, 2010 7:19 AM
As 2010 draws to a close, everyone is readying not just to end a year, but a decade. People are talking awards for entertainers of the decade or just making notes of the developments that defined this decade as we have come to know it. For the Indian media industry, this sure was the decade that would be referred when turning points and tipping moments are spoken of.
Noor Fathima Warsia Dec 20, 2010 7:32 AM
With just a few hours left for the unveiling of the impact Person of the Year 2010, the industry is waiting with bated breath. The impact Person of the Year 2010 is presented by Jagran. The Indian media and communications industry’s most awaited event, iPOY is attended by the who’s who of the industry, and for those who are in two minds about attending, exchange4media lists no less than six reasons for not missing the celebrations…
Noor Fathima Warsia Dec 16, 2010 8:35 AM
With much euphoria, the team representing India at AdAsia in 2007 announced AdAsia would be back for the third time to be hosted in India in 2011. The Organising Committee led by Mudra’s Madhukar Kamath, with the backing of Advisory Board chaired by Mahindra & Mahindra’s Anand Mahindra, has the show rolling. Much ground has to be covered by November 2011, when AdAsia would be hosted in New Delhi – the OC speaks on plans ahead.
Noor Fathima Warsia Dec 15, 2010 4:29 PM
McCann Worldgroup is bullish on India. Chief Executive Nick Brien’s decision to create a Creative Leadership Collective and opting Prasoon Joshi in-charge, or the recent regional leadership restructuring at APAC, where an ExCo has been created comprising leaders such as Joshi (and former Lintas India CEO Charles Cadell), are indicators of McCann’s growing ambition for the India market.
Noor Fathima Warsia Dec 10, 2010 8:30 AM
The Indian Readership Survey (IRS) deserves complete credit for giving the industry a currency in the absence of any other, and for bringing out data in time even after making it quarterly. However, readership measurement in India per se needs concerted attention, and hence, it is important for the industry to work with a deadline for the proposed IRS-NRS merger.
Noor Fathima Warsia Dec 6, 2010 7:51 AM
It appears that the most controversial pitch of 2010 is finally nearing a conclusion. Reckitt Benckiser is said to be parking its Rs 200 crore upwards media business with ZenithOptimedia. The FMCG major is in the process of making the shift. Neither the agency officials nor the client have confirmed this development yet.
Noor Fathima Warsia Dec 4, 2010 7:39 AM
Rediffusion has had an eventful year. Adding to that, the company is set for a slew of senior level changes. Mahesh Chauhan, Group CEO, Rediffusion has quit the company. D Rajappa, President, Everest Brand Solutions has been moved to Rediffusion Y&R to head the agency. Dhunji Wadia, who had quit JWT India six months back, replaces D Rajappa at Everest.
Noor Fathima Warsia Dec 1, 2010 8:43 AM
November 30, 2010 may be the first time when Alfonso Rodés Vilà, CEO, Havas Media, turned Editor, but his selection and advise on how to approach stories and developments of the day did not reflect it.
Noor Fathima Warsia Dec 1, 2010 8:25 AM
Rediffusion has had an eventful year. Adding to that, the company is set for a slew of senior level changes. Mahesh Chauhan, Group CEO, Rediffusion has quit the company. D Rajappa, President, Everest Brand Solutions has been moved to Rediffusion Y&R to head the agency. Dhunji Wadia, who had quit JWT India six months back, replaces D Rajappa at Everest.
Noor Fathima Warsia Nov 30, 2010 8:44 AM
India has not been the best of markets for the public relations industry. Most journalists eye ‘PR people’ with doubt and skepticism, and as people who call either to push press releases or sell a story. Well, even as PR professionals have to battle with all of that, the Niira Radia tapes have put PR in a whole new ‘light’, and I find myself wondering what are the likes of Vaishnavi and Vitcom thinking right now…
Noor Fathima Warsia Nov 29, 2010 7:32 AM
HT readers were in for a shock on November 28, 2010, when Vir Sanghvi informed in his weekly column that ‘Counterpoint would be taking a break’. This, following the Radia tapes’ controversy, would indeed have raised a few eyebrows. In a conversation with exchange4media, Sanghvi explained more on this decision, and what could now be expected from ‘Counterpoint’.
Noor Fathima Warsia Nov 29, 2010 7:23 AM
The television industry had an action-filled week. First, the I&B Ministry directed Colors and Imagine to change the timings of ‘Bigg Boss’ and ‘Rakhi ka Insaaf’ to a later slot. Then, Colors challenged the Ministry’s directive in court and got a stay on the order. While these developments raise quite a few questions, one cannot help but compare a similar scenario, including Star Plus’ ‘Sach ka Saamna’ last year, and wonder why the Ministry issues different directives for the so-called ‘adult’ content.
Noor Fathima Warsia Nov 22, 2010 7:33 AM
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