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Six months after its launch in Chennai, Hyderabad and Bangalore, BIG FM is gearing up for some big initiatives to promote the brand in the Southern states. This includes tying up with big banner movies in the South, setting up ‘BIG Booths’, and active participation in corporate social responsibility initiatives.
Judy Franko Apr 4, 2007 10:10 AM
Though India has produced quite a few world class sportspersons, Indians have always been passionate about sports and sports is increasingly shaping new forms of entertainment content. One cannot also deny the fact that niche channels on sports are drawing more eyeballs than tear-jerker soaps.
Judy Franko Mar 29, 2007 8:27 AM
Piracy is a growing global epidemic and the proportion of the menace has reached such a critical point that the very existence of the global entertainment industry is at stake. This is the one point which all the speakers of a session on ‘Defending Intellectual Property: How Far Have We Succeeded?’ have subscribed to.
Judy Franko Mar 28, 2007 9:33 AM
That piracy is a fast growing threat and menace is the one point that every stakeholder in the media and entertainment industry, cutting across the geographies
Judy Franko Mar 28, 2007 8:42 AM
Subramanian Shankarnarayanan, Station Head of Big FM, Chennai, has quit. Zarine Jalil Menon, hitherto programming Head, Big FM, North, will succeed him as Station Manager. Menon will be reporting to Lakshimi Sharath, Regional Head and Vice-President, Big FM, South.
Judy Franko Mar 23, 2007 9:37 AM
Chennai-based creative shop WOC has been assigned the entire communication portfolio of Kollywood actor Ajith’s upcoming movie ‘Kreedam’. The agency will be entitled to handle the entire gamut of promotional activities of the movie.
Judy Franko Mar 19, 2007 9:58 AM
RMR Ramesh, COO, Dinakaran, explains the reasons behind the newspaper’s phenomenal growth, while being critical of the over the higher ad rates that English dailies command vis-a-vis vernacular papers.
Judy Franko Mar 16, 2007 9:22 AM
Stark Communications has been assigned both the creative and media duties of Malayala Manorama’s FM venture following a multi-agency pitch that saw four national level agencies participating apart from Stark Communications.
Judy Franko Mar 14, 2007 9:38 AM
Hindustan Latex Ltd has called for a creative pitch for its soon-to-be-launched contraceptive for women. It is reliably learnt that the company has shortlisted 13 agencies. FCB-Ulka, Grey Worldwide, Rediffusion DY&R, TBWA, and Hakuhodo Percept are some of the agencies in the fray for the business.
Judy Franko Mar 5, 2007 9:17 AM
Asianet Communications, which operates a bouquet of channels such as Jewel Box, Medley and Asianet Cable Vision, is all set to launch a Kannada entertainment channel. Sam Sundar has been roped in as COO.
Judy Franko Feb 27, 2007 8:15 AM
Rajesh Mathew has joined Contract Chennai as Vice-president and Branch Manager. He replaces Bimal Nair who recently quit Contract and joined as EVP, Rediffusion DY&R, Mumbai. In his last assignment, he was heading the Chennai operations of Rediffusion DY&R and Wunderman.
Judy Franko Feb 27, 2007 8:13 AM
Asianet Communications, which operates a bouquet of channels such as Jewel Box, Medley and Asianet Cable Vision, is all set to launch a Kannada entertainment channel. Sam Sundar has been roped in as COO.
Judy Franko Feb 26, 2007 5:13 PM
Rajesh Mathew has joined Contract Chennai as Vice-president and Branch Manager. He replaces Bimal Nair who recently quit Contract and joined as EVP, Rediffusion DY&R, Mumbai. In his last assignment, he was heading the Chennai operations of Rediffusion DY&R and Wunderman.
Judy Franko Feb 26, 2007 3:18 PM
Arjun Madhusudhan has been appointed Creative Director of Malayala Manorama’s FM foray. He was earlier Radio Mirchi’s Chennai Programming Head.
Judy Franko Feb 24, 2007 9:08 AM
The Tamil daily Dinakaran has overtaken the long-time market leader Daily Thanthi in the latest ABC sweepstakes for the July-December 2006 period.
Judy Franko Feb 23, 2007 7:49 AM
Vijay TV steals yet another successful idea as it plans to launch a mega serial ‘You pick your mega’, mainly for young housewives.
Judy Franko Feb 20, 2007 7:52 AM
How do you launch a new paint in a country like ours that grew up with names like Asian and Nerolac endorsed by top-notch brand ambassadors like Big B and Saif Ali Khan?
Judy Franko Feb 15, 2007 7:29 AM
Parryware Roca, a 50:50 joint venture between Murugappa Group’s EID Parry India Ltd and Roca Sanitario of Spain, has called for creative pitch. It is reliably learnt that O&M, Mudra, Rediffusion DY&R, O& M and incumbent agency JWT are among those in the fray for the business, pegged at Rs 15 crore by sources close to the development.
Judy Franko Feb 7, 2007 9:12 AM
RK Swamy/BBDO has been assigned the creative duties of Mathrubhumi’s FM venture following a multi-agency pitch that saw the participation of Maitri, Black Coffee, Saatchi & Saatchi and Media Mate. Media Direction, the media arm of RK Swamy/BBDO, will handle the media duties.
Judy Franko Feb 7, 2007 9:04 AM
The Muthoot Group has awarded the creative duties of its FM venture, which is slated to go on air in April 2007, to Rediffusion DY&R, Chennai, following a multi-agency pitch. The Media Edge, the media buying arm of Rediffusion DY&R, will be handling the media duties. The ad spend is pegged at Rs 1 crore.
Judy Franko Feb 6, 2007 9:00 AM
Sriram Sharma, GM, Maxus Bangalore, has quit. Vishwanath Hariharan, who is currently Business Head, Mindshare Bangalore, will replace him as GM, Maxus Bangalore.
Judy Franko Jan 30, 2007 8:40 AM
Sriram Sharma, GM, Maxus Bangalore, has quit. Vishwanath Hariharan, who is currently Business Head, Mindshare Bangalore, will replace him as GM, Maxus Bangalore.
Judy Franko Jan 29, 2007 6:17 PM
Anoop Sequiera, CEO, Pizza Corner, has put in his papers. He will be joining Starbucks as CEO on February 21 and would be based in Delhi. Starbucks Corp, the world’s biggest coffee-shop chain, is all set to enter India in partnership with Pantaloon’s Kishore Biyani and V P Sharma, head of the US company’s Indonesian franchise.
Judy Franko Jan 24, 2007 8:22 AM
Chennai-based creative shop Be Positive 24 has bagged the creative duties for Hi-style and Koblerr. Hi-style is a multi-brand retail outlet while Koblerr is a Chennai-based footwear store. There was no formal pitch involved for both these accounts.
Judy Franko Jan 19, 2007 8:46 AM
Univercell, the largest retailer in mobile phones in Tamil Nadu, has appointed Starcom Worldwide Chennai as its media agency. The account size is pegged upwards of Rs 3 crore. There was no formal pitch involved for the business. Rubecon is handling the creative duties of Univercell.
Judy Franko Jan 13, 2007 9:10 AM
Those who loved Shah Rukh Khan delivering dialogues in his inimitable style in ‘Uyire’ (the Tamil dubbed version of Mani Ratnam’s ‘Dil Se’), will get love him saying a mouthful ‘Vanakkam, neengal parthukondu irupadhu ‘Kaun Banega Crorepati’ (Welcome, you are watching ‘Kaun Banega Crorepati’) courtesy Vijay TV.
Judy Franko Jan 11, 2007 9:48 AM
The Tamil satellite television space is set to see the entry of another channel. Vasanth & Co, a leading Chennai-based chain store dealing in consumer electronics and home appliances, will be launching a TV channel soon.
Judy Franko Jan 8, 2007 8:47 AM
The Vikatan Group has launched an auto magazine in Tamil titled ‘Motor Vikatan’. This will soon be followed by ‘Pasumai Vikatan’, a magazine focused on agriculture, horticulture and animal husbandry.
Judy Franko Jan 5, 2007 9:10 AM
Big 92.7 FM has appointed Sampark PR as its PR consultancy. The incumbent agency was Hanmer & Partners. Sources close to the development said that the relationship with Hanmer & Partners was on a project basis and Big 92.7 FM was looking for a longtime relationship and decided to partner with Sampark PR.
Judy Franko Dec 28, 2006 8:34 AM
Chennai is all set to have another FM station hitting its airwaves soon – Aahaa FM, the radio venture of Kumudam Publications Pvt Ltd. Aahaa FM would be an out and out entertainment channel targeting young Chennai audience. The Tamil weekly major has appointed Chennai-based creative shop WOC as its creative partner for the new channel.
Judy Franko Dec 18, 2006 9:09 AM
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