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In a bid to steer the company’s aggressive plans in the magazines business, Infomedia India Ltd has appointed Lakshmi Narasimhan as CEO of the magazine publishing business. Prior to joining Infomedia, Narasimhan was with Network18, where he was leading Business Development for the Group and also holding specific responsibilities for maximising revenues.
exchange4media Mumbai Bureau May 27, 2008 8:07 AM
UTV New Media, the digital media arm of UTV Software Communications Ltd, has announced its foray into the digital media space with the acquisition of 76 per cent stake in online technology company IT Nation for a consideration of Rs 15 crore. It envisages an investment of around Rs 120 crore over the next two years on Internet, digital music, online technology and online business space.
exchange4media Mumbai Bureau May 27, 2008 8:07 AM
In a bid to steer the company’s aggressive plans in the magazines business,
exchange4media Mumbai Bureau May 26, 2008 4:22 PM
Nakul Chopra, currently CEO of Publicis in India, has been promoted to take on additional responsibilities as CEO of Publicis South Asia. In his new role, Chopra will oversee the Publicis network in Pakistan, Bangladesh and Sri Lanka. Simultaneously, Chopra has also been inducted to the Global Management Board of the Publicis network.
exchange4media Mumbai Bureau May 26, 2008 8:36 AM
BigFlix, part of the Reliance ADA Group, has launched a multi-layered mass media campaign titled ‘Ab Aam Zindagi Ban Jaye Filmy’ for its video rental business in the domestic market. First in line is a TV campaign that broke during the ongoing IPL Tournament on SET Max and other channels. This will be supported by online, hoardings, radio and print campaigns in the coming days.
exchange4media Mumbai Bureau May 24, 2008 8:54 AM
An ACNielsen study has found out that while Modern Trade has grown 90 per cent across India’s eight key metros in the past year (November 2006-November 2007 period) the number of customers who have shopped at a supermarket or a hypermarket store in the span of four weeks has also nearly doubled over the same period.
exchange4media Mumbai Bureau May 23, 2008 8:31 AM
Star Plus is launching yet another family saga, ‘Hamari Devrani’, beginning May 26 in the weekday matinee band from Monday to Friday at 1.30 pm. After the success of ‘Shagun’, Star Plus and Shobhana Desai Pvt Ltd have come together again for ‘Hamari Devrani’.
exchange4media Mumbai Bureau May 23, 2008 8:19 AM
Having donned a new identity with ‘Whatte Fun’ last year, Radio City is now looking to give a fresh impetus to its communication. For this, the FM player has assigned its creative duties to Bates 141. No pitch process preceded this move. The account size is pegged upwards of Rs 10 crore. The incumbent on the business is Meridian.
exchange4media Mumbai Bureau May 23, 2008 8:15 AM
Real Estate TV, a dedicated channel for real estate and infrastructure, has appointed Prem Kumar Menon as CEO. The channel has also appointed Anil Nair, formerly with Indian Express, as News Head.
exchange4media Mumbai Bureau May 22, 2008 9:22 AM
Mukesh Ambani, Chairman & Managing Director of Reliance Industries Ltd, was declared the Chitralekha Person of the Year for 2007 by Gujarat Chief Minister Narendra Modi at a ceremony in Mumbai on May 21. Earlier recipients include former President of India Dr APJ Abdul Kalam and Modi himself.
exchange4media Mumbai Bureau May 22, 2008 8:55 AM
The Advertising Standards Council of India (ASCI) has won a Silver award in the 5th edition of the EASA Best Practice Award, an annual event that awards self-regulatory organisations that best follow the EASA Best Practice Model. Belgian self-regulatory organisation Jury de l’Ethique Publicitaire (JEP) was awarded the Gold, while Spain’s Autocontrol bagged the Bronze.
exchange4media Mumbai Bureau May 22, 2008 8:27 AM
DDB Mudra has been assigned the creative and media duties of IL&FS Investsmart following a two-stage multi-agency pitch. From an initial round of 15 agencies, five had made it to the final round. Other agencies in fray included Leo Burnett, Ambience, Rediffusion DYR and Lowe. The account size is pegged at around Rs 20 crore.
exchange4media Mumbai Bureau May 22, 2008 8:23 AM
Radio City has launched its new campaign, ‘Baaki Shor Machaayein, Radio City Music Sunaaaye’ with an aim to champion the cause of music. The campaign also claims to instantly draw a well-defined line separating noise from music.
exchange4media Mumbai Bureau May 21, 2008 9:23 AM
Jagran-18 Publications Ltd, the joint venture between TV18 and Jagran Prakashan, has appointed Sanjay Bhatla as National Sales Head. Bhatla moves from the Bhaskar Group, where he was Senior General Manager, Sales.
exchange4media Mumbai Bureau May 21, 2008 8:38 AM
Just as television jingles do not automatically become television ads, television ads are not qualified to be shown in out-of-home avenues like malls and multiplexes, which are largely audio neutral. Indian advertisers or ad agencies don’t seem to understand the difference yet. Future Media organised an evening to address this on May 19 in Mumbai to focus on the nuances of in-store advertising.
exchange4media Mumbai Bureau May 20, 2008 8:58 AM
The IPL josh is on full play on different FM stations. While Big FM Hyderabad, the official radio partner for Deccan Chargers, has roped in Adam Gilchrist and VVS Laxman as RJs, Red FM took out a procession atop an open air double decker bus to Mumbai’s Wankhede Stadium to cheer for the Mumbai Indians on the eve of their crucial match with the Kolkata Knight Riders.
exchange4media Mumbai Bureau May 19, 2008 8:35 AM
Vyas Giannetti Creative (VGC) has appointed Hanoz Mogrelia as Executive Creative Director for their Mumbai operations. Mogrelia moves from Saatchi & Saatchi, where he was Creative Director and had an eight-year stint there.
exchange4media Mumbai Bureau May 19, 2008 8:34 AM
Even as Bangalore is gearing up for the Bangalore Marathon, popularly known as the Sunfeast World 10K run, on May 18, media partners are lining up for the event. Network18 has tied up with the run, wherein CNBC-TV18 will cover the tremendous diversity of the World 10K experience.
exchange4media Mumbai Bureau May 17, 2008 9:39 AM
Zee Cinema has launched a special Summer Festival for kids featuring the best of Bollywood and Hollywood movies. The channel has roped in Darsheel Safary of ‘Taare Zameen Par’ fame for its promotional and communication campaign. The festival kicks off on May 19 at 12.30 pm, and movies would be aired Monday to Friday.
exchange4media Mumbai Bureau May 17, 2008 8:48 AM
INX Media has launched a 360-degree marketing campaign for its English news channel NewsX. Following the soft launch on March 27 and its availability on Tata Sky and DishTV on April 14, NewsX is now moving to the next stage of its marketing activity. Meridian Communication is the creative agency.
exchange4media Mumbai Bureau May 17, 2008 8:46 AM
Yahoo! India has launched a new search marketing platform that is expected to enable advertisers to do more with their campaigns and gain a higher return on their investments by targeting relevant customers.
exchange4media Mumbai Bureau May 16, 2008 10:08 AM
Maxus has added more business from the Essar Group to its kitty. As is known, Essar was a Maxus client for the erstwhile Essar SpaceTel business, and in 2006, Starcom Worldwide won the Essar Retail Telecom. Essar now is in aggressive mode again, and is looking at releasing communication for its corporate business. Maxus has won this bid. The account size is estimated at around Rs 35 crore.
exchange4media Mumbai Bureau May 16, 2008 10:02 AM
Radio Mirchi swept the 33rd RAPA Awards with 13 awards. The Awards are organised by the Radio and Television Advertising Practitioners’ Association of India Ltd (RAPA). This year, over 87 winners were announced across all categories, which includes the RAPA Special Awards Trophy.
exchange4media Mumbai Bureau May 16, 2008 10:01 AM
Forbes has appointed Naazneen Karmali as India Editor of Forbes Asia and Mumbai Bureau Manager for Forbes magazine. In her new role, Karmali will continue to cover India’s growing industries and companies, and the wealth of India’s richest individuals through the compilation of the annual Forbes India Rich List & Billionaire list.
exchange4media Mumbai Bureau May 16, 2008 9:59 AM
DNA has promoted R Jagganathan to the post of Executive Editor for all its editions, including Mumbai, Pune, Ahmedabad, Surat and Jaipur. With this move, resident editors of all editions would report to Jagganathan directly. In addition to this, he would also function as Managing Editor of Bhaskar Group’s soon-to-be-launched business daily.
exchange4media Mumbai Bureau May 16, 2008 9:57 AM
Maxus has added more business from the Essar Group to its kitty.
exchange4media Mumbai Bureau May 15, 2008 4:23 PM
Radio One is increasing its footprint in the western region. The station already has operations in Ahmedabad and Mumbai, and from May 12, 2008, Pune has been added to its fold. Vineet Singh Hukmani, CEO, Radio One, said that with this, Radio One has completed its presence in the western markets.
exchange4media Mumbai Bureau May 15, 2008 7:53 AM
The Lovemarks focus for Saatchi & Saatchi continues, and the agency has decided to rename its direct marketing division, Saatchi Direct, as Saatchi & Saatchi Focus. Company officials state that the idea is to move towards being an “ideas company”.
exchange4media Mumbai Bureau May 15, 2008 7:47 AM
Interpublic Group’s Lowe Worldwide has one more announcement to make for the core team of its India operations. Long time Lintas India executive Lynn de Souza has been promoted to Chairman and CEO of Lintas Media Group (LMG). de Souza would continue to be based in Mumbai, and her new position is effective from May 2008.
exchange4media Mumbai Bureau May 15, 2008 7:47 AM
Birla Sun Life Financial Services has been scouting for agencies to handle the creative duties of its three verticals. Though official comments were not available, sources informed that Birla Sun Life had added JWT on its roster, and that Bates David Enterprise might be also bagging a share of the creative duties.
exchange4media Mumbai Bureau May 15, 2008 7:45 AM
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