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Outdoor Advertising Convention (OAC), touted as India’s only exhibition, convention and awards forum for the OOH industry, is enhancing its scope this year for the fourth edition of OAC 2008 in June. The grand finale to the two-day event is the Outdoor Advertising Awards 2008, which are exclusively for creativity and media innovations in the OOH advertising medium.
exchange4media Mumbai Bureau May 14, 2008 8:44 AM
Percept Ltd has joined hands with Future Group to form a 50-50 JV Bollywood Retail. Percept had earlier set up Bollywood Corporation Pvt Ltd to create and own IPR assets in the Bollywood domain. It aims to provide the complete Bollywood experience, including Bollywood cafes, walk throughs, Hall of Fame, Bollywood museums, Bollywood theme park, merchandising and a host of other experiential offerings for visitors.
exchange4media Mumbai Bureau May 14, 2008 8:40 AM
Orienta Cine Advertising has bagged on-screen media rights from Fame Multiplex across India. It will also have access to the 44 proposed cinemas to be set up in Maharashtra alone. The onscreen media rights specified to Orienta has given advertisers an opportunity to advertise in all 55 Fame Cinema screens.
exchange4media Mumbai Bureau May 13, 2008 9:05 AM
Indiagames, a global developer and publisher of mobile games, has launched its retail game packs for its online gaming service – ‘Games on Demand’ (GoD) – through UTV Home Video’s distribution network. Indiagames will initially launch four different games pack collections at a piracy-beating price point.
exchange4media Mumbai Bureau May 13, 2008 8:38 AM
Fondly referred to as India’s ‘biggest’ sports export, Khali aka Dalip Singh Rana, has caused quite a stir in the wrestling world abroad. So, when the 7 feet 3 inch tall Khali came visiting his homeland, it has become quite an event for thousands of his Indian fans. And whipping up some more frenzy are Laqshya Media and Ten Sports.
exchange4media Mumbai Bureau May 13, 2008 8:33 AM
Rajiv Hiranandani, Co-founder and Head, Global Revenues, mobile2win, has been appointed to the Asia-Pacific (APAC) Board of Directors of the Mobile Marketing Association (MMA).
exchange4media Mumbai Bureau May 13, 2008 8:32 AM
Big FM has appointed Viplove Gupte as Director- Programming. He would be responsible for strengthening the programming offerings of the FM player and also ensuring a wholesome entertainment mix to listeners across the Big FM network.
exchange4media Mumbai Bureau May 13, 2008 8:31 AM
The Ogilvy India Board has named Hephzibah Pathak, one of Ogilvy’s most experienced 360-degree team leaders, its new President for O&M Mumbai. During her time in O&M, Pathak has led brands across sectors such as FMCG, finance and telecom. More recently, as Executive Brand Director, she had successfully led the national brand team on Orange-Hutch-Vodafone.
exchange4media Mumbai Bureau May 13, 2008 8:27 AM
Hot Property, the weekly section on real estate that accompanies Mid-Day on Fridays, will now appear in a new format. Real estate developer Niranjan Hiranandani has been roped in to guest edit the first two issues of the revamped Hot Property.
exchange4media Mumbai Bureau May 10, 2008 9:22 AM
Integrated media group UTV Software Communications Ltd has announced the closure of its preferential allotment to The Walt Disney Company (South East Asia) Pte Ltd. With this, the promoter group and Disney will have equal stake of 32.10 per cent in UTV.
exchange4media Mumbai Bureau May 10, 2008 9:21 AM
Nick is back with its Nick Fundoo Superstar initiative following its success last summer. While last year Mona ‘Jassi’ Singh shook a leg with the Fundoo kids, this year Mandira Bedi is set to groove with four Fundoo kids for the music video. Well-known Bollywood choreographer Saroj Khan will make Bedi and the kids dance to her tunes.
exchange4media Mumbai Bureau May 9, 2008 10:49 AM
Entertainment, media and communications company Percept Ltd has raised a private equity investment of Rs 62 crore from Indivision India Partners (Indivision), Mauritius. Percept had earlier received investments from Passport Capital and Edelweiss.
exchange4media Mumbai Bureau May 9, 2008 8:42 AM
Following the release of IRS 2008 Round 1 survey report, Madhya Pradesh and Chhattisgarh based Hindi daily NaiDunia has issued a legal notice to Media Research Users Council (MRUC) that conducts this survey, challenging the findings of the survey. MRUC is yet to revert on this notice.
exchange4media Mumbai Bureau May 9, 2008 8:31 AM
AXN has announced the third AXN Action Awards, a platform that felicitates the action heroes of Bollywood, this May. The channel would showcase a special curtain raiser on May 11 at 8 pm for the Awards. With actress Neha Dhupia as the hostess, the AXN Action Awards aim to be even bigger in its third year.
exchange4media Mumbai Bureau May 8, 2008 8:13 AM
In the gamut of reality shows, comedy shows and ‘family’ soaps, the thriller genre somehow gets overshadowed. With Zee TV’s new serial ‘Zindagi Badal Sakta hai – Hadsaa’ premiering on May 9 at 9 pm, viewers can look forward to some thrilling times. Zee TV proposes to add more muscle to its weekend content line-up with this new serial.
exchange4media Mumbai Bureau May 8, 2008 8:10 AM
Close on the heels of Ajay Chandwani’s induction as Member of the Board of PerceptH, Prabhakar Mundkur has been elevated to the post of Chief Executive Officer of PerceptH with immediate effect. Mundkur has been with PerceptH for over three years. In the 25 years that he has spent in advertising, Mundkur has handled practically every category.
exchange4media Mumbai Bureau May 8, 2008 8:09 AM
Close on the heels of Ajay Chandwani’s induction as Member of the Board of PerceptH
exchange4media Mumbai Bureau May 7, 2008 4:08 PM
Walt Disney Television International, India (WDTVI) has appointed Venkat Ramana as Head of Affiliate Relations for India and South Asia. Ramana would be reporting to Antoine Villeneuve, SVP and Managing Director, WDTVI, and work closely with Rob Gilby, SVP and Managing Director, Disney ABC International Television (Asia Pacific).
exchange4media Mumbai Bureau May 7, 2008 8:03 AM
The song caught the nation’s fancy, now SAB aims to create the same frenzy for its namesake music reality show, ‘Krazy Kiya Re’. The channel stresses it would not be just another run-of-the-mill music reality show, but would break the clutter with its whacky content and crazy twists. The show will air every Friday, starting May 9, at 8 pm.
exchange4media Mumbai Bureau May 7, 2008 8:03 AM
A day after announcing the launch of its new GEC, Colors, in Bangkok, Viacom18 has unveiled the names of the agencies that would handling the communication. While Rediffusion DYR will handle the creative duties, TME has been appointed to handle the media duties for the newly-formed GEC. Rajesh Kamat, CEO, Colors, has confirmed the development. The marketing ad spend is pegged in the region of over Rs 50 crore.
exchange4media Mumbai Bureau May 7, 2008 8:00 AM
BBC World News has announced key changes in its operations in South Asia with a series of appointments, making India the first regional marketing centre for the division outside the UK. It has also unveiled its future plans with the channel now looking at focusing more on mobile and Internet as new platforms for distribution.
exchange4media Mumbai Bureau May 7, 2008 7:57 AM
Jump Games and Zapak Digital Entertainment Ltd, the two gaming divisions of Reliance Entertainment, have tied up with cricketer Ishant Sharma to create online and mobile games based around the cricketer.
exchange4media Mumbai Bureau May 6, 2008 8:22 AM
Following the success of ‘Pyjama Pakdo Contest’ and ‘Revenge of the Pyjamas’, Hungama TV returns with another version of interactive contest, ‘Pyjamagadh Ke Dholay’. The channel has also lined up new episodes of ‘Kiteretsu and Tensai Bakabon’ and a new show called ‘Backyard Science’ for the vacation season.
exchange4media Mumbai Bureau May 6, 2008 8:21 AM
Radio One is seeing some action on the people and programming front. The FM player has appointed Raj Gopal Iyer as Station Head, West, where he will be looking after the Mumbai station. Radio One has also launched a three-week contest, Mumbai ki Awaaz Ka Raaz, from May 5 where listeners are asked to identify the secret sounds of the metro.
exchange4media Mumbai Bureau May 6, 2008 8:19 AM
UTV Motion Pictures and 20th Century Fox have entered into a co-production deal for Hollywood filmmaker M Night Shyamalan’s latest movie ‘The Happening’, which releases on June 13. While UTV Motion Pictures would look after the film’s distribution in India, 20th Century Fox would handle the worldwide distribution.
exchange4media Mumbai Bureau May 6, 2008 8:17 AM
Rediffusion DYR has appointed Neville Medhora as Business Head. In his second stint with the agency, he will be responsible for accounts like CNBC, Bank of India, Tata Motors, Kaya and Franklin Templeton. Prior to this appointment, Medhora was with TBWA, Delhi as General Manager, Client Servicing.
exchange4media Mumbai Bureau May 6, 2008 8:08 AM
BBC Worldwide’s Global Channels business has announced a deal with Hathway Cable & Datacom Pvt Ltd. As part of the deal, BBC Entertainment and Cbeebies, which form part of the BBC’s Global Channels portfolio, will now be available across 28 cities in India through the Hathway distribution network. The deal will also enhance the presence of the widely distributed BBC World News.
exchange4media Mumbai Bureau May 3, 2008 8:02 AM
Laqshya Group, through its subsidiary Right Angle Media, has set up air-conditioned public bus shelters in Dubai. Valued at over AED 750 million, this contract is for a 10-year period and the first street furniture project of its type in the world. It entails the construction of more than 1,000 air-conditioned bus shelters across Dubai.
exchange4media Mumbai Bureau May 2, 2008 8:03 AM
Dr Vijay Mallya’s IPL team, Bangalore Royal Challengers, has been having mixed luck at the DLF IPL Tournament, but there is no dearth of support for Rahul Dravid and his boys, be it from the cheerleaders or media partners. Latest to extend support is Radio City.
exchange4media Mumbai Bureau May 1, 2008 8:23 AM
Digital marketing agency Id8 Labs has beefed up its senior management with the appointment of Vivek Saurabh as CEO. Saurabh moves from GenPact, where he was heading its Centre of Excellence. The agency has also named Tanmay Mohanty as COO. Mohanty was earlier Head of Strategy and Business Development at Id8 Labs.
exchange4media Mumbai Bureau May 1, 2008 8:15 AM
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