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According to the second edition of ‘Characters India Loves’, a quarterly study from Ormax Media, the top five most liked characters come from Colors and Star Plus, while Zee TV and SAB TV have most liked characters in the top ten. It is also learnt that while Jalandhar will be the sixth market that will be added in the study, Ormax Media is also eyeing the kids’ genre and South Indian GEC market.
exchange4media Mumbai Bureau Dec 8, 2009 7:24 AM
‘Moneylife’ magazine in association with ‘Reliance Mutual Fund’ presented the ‘Reliance Mutual Fund-Moneylife Big Ideas Award’ on December 5, 2009 in Mumbai. The prize distribution ceremony was preceded by an address by the Chief Guest Usha Thorat, Deputy Governor, Reserve Bank of India, followed by a panel discussion on the contest theme - ‘Taking Financial Markets to the Masses’.
exchange4media Mumbai Bureau Dec 7, 2009 8:48 AM
As part of its 100th issue celebrations, ‘Moneylife’ magazine will present the ‘Reliance Mutual Fund-Moneylife Big Ideas Award’ in Mumbai on December 5, 2009. ‘Moneylife’, in association with Reliance Mutual Fund, has undertaken a unique initiative to identify outstanding talent through a high-profile essay contest among the 80-odd business schools in Mumbai and Pune.
exchange4media Mumbai Bureau Dec 5, 2009 9:19 AM
Bidding adieu to a challenging year and looking forward to 2010, the Ad Club of Bombay on December 3, 2009 held a panel discussion with three eminent speakers – Agnello Dias, Sanjay Purohit and Vikram Sakhuja – bringing alive the perspectives on the changes in the consumer society seen in 2009 and what to expect in 2010. The session was moderated by Sunil Lulla.
exchange4media Mumbai Bureau Dec 4, 2009 8:47 AM
DDB Mudra Group has announced the elevation of Rajeev Raja to the position of National Creative Director for the entire Group. Raja was earlier Creative Head of the Group. The DDB Mudra Group, a part of the Mudra Group, boasts of four agencies – DDB Mudra, Tribal DDB India, RAPP India and Mudra Health & Lifestyle.
exchange4media Mumbai Bureau Dec 4, 2009 8:25 AM
After a nearly two-year stint, Vehrnon Ibrahim has decided to put in his papers as Vice President - Programming, at Radio One. He is currently serving his notice period and will continue in Radio One till the end of 2009.
exchange4media Mumbai Bureau Dec 3, 2009 8:25 AM
Fever FM has appointed Neeraj Saraswat as Station Head of Kolkata. Saraswat comes in from 3i Infotech Ltd (India), where he was National Channel Manager – Retail. At Fever FM, he will be reporting to National Marketing Head Neeraj Chaturvedi.
exchange4media Mumbai Bureau Dec 3, 2009 8:24 AM
The Ministry of Information and Broadcasting and the Government of India has signed a Grant of Permission Agreement for establishing, maintaining and operating a community radio station at Chaudhary Charan Singh Haryana Agriculture University in Hissar, Haryana. A Letter of Intent had been issued to the Institute after recommendations of Inter Ministerial Committee and seeking requisite clearances from various Ministries.
exchange4media Mumbai Bureau Dec 2, 2009 8:36 AM
Coca-Cola in India has announced the launch of its globally premium energy drink brand ‘Burn’. As part of the phased roll-out, Burn will initially be made available at select premium channels and outlets in three key cities of Delhi & NCR, Mumbai and Bangalore.
exchange4media Mumbai Bureau Dec 2, 2009 8:35 AM
Lowe Lintas has announced its foray into film production with the launch of Lintas Productions. Lintas Productions will offer feature film and television productions, content creation and talent management of the highest quality. Tarun Chauhan, Executive Director of Lowe Lintas, will be responsible for heading the unit, while Krishna Kotian will be the Business Head.
exchange4media Mumbai Bureau Dec 2, 2009 8:34 AM
Worldwide Media Group has appointed Mudra West to handle the creative mandate for it’s newly launched monthly travel magazine ‘Lonely Planet’. This win comes close on the heels of Mudra West bagging the Filmfare business less than a fortnight ago.
exchange4media Mumbai Bureau Dec 2, 2009 8:33 AM
TV guide channel ‘What’s On India’ is set for an all India launch. Currently, it is available to all Hathway users, but in next few days will go live on various DTH and cable channels as well. The TV guide channel is aiming to further integrate the TV guide channel to mobile, online and social networks.
exchange4media Mumbai Bureau Dec 2, 2009 8:12 AM
According to the RAM data for 21 weeks (week 26 to week 46) from 12 noon to 4 pm, Fever FM has emerged as the number one FM station in Delhi. Radio Mirchi follows closely, with AIR FM2 Gold placed third. The remaining FM stations are quite behind these top three FM players, competing for the third slot.
exchange4media Mumbai Bureau Nov 30, 2009 8:31 AM
ViziSense, one of India’s leading online audience measurement and analytics platform released its monthly web rankings of the top five sites by category. According to the web ranking, the top five social networking sites in the month of October 2009 are Orkut with 15.5 million unique users followed by Facebook.com with 10.3 mn unique users, Bharatstudent.com with 2.42 mn unique users, Linkedin.com with 2.24 mn and Ibibo.com with 1.97 mn unique users.
exchange4media Mumbai Bureau Nov 28, 2009 7:59 AM
The Centre for Equity and Inclusion (Cequin), a non-profit organisation, has sought to highlight the lack of safety for women in the nation’s Capital in its report titled ‘Perception and Experience of Gendered Violations in Public Places of Delhi’. To support the cause a campaign conceptualised and executed by Brand Planet Elephant has been unveiled that aims to create awareness and facilitate a movement towards making Delhi safer for women.
exchange4media Mumbai Bureau Nov 28, 2009 7:44 AM
Bajaj Allianz has tied up with forthcoming film ‘Paa’, starring the father-son duo of Amitabh and Abhishek Bachchan, to extend its ‘Jiyo Befikar’ message. This tie-up further emphasises the importance of financially securing a child’s future through Bajaj Allianz Child Plans.
exchange4media Mumbai Bureau Nov 28, 2009 7:43 AM
Social Media has been creating a lot of buzz in the digital media space. Of the 80 million Indians accessing the Web, 60 per cent are on social networks. As the need to connect and interact among individuals rises, Indiabiz News & Research Services (INRS) and Pitch, supported by Social Media Lab, have launched a social media survey that will find out how the networking phenomenon is shaping India’s present and future.
exchange4media Mumbai Bureau Nov 28, 2009 7:39 AM
The downturn in Average Issue Readership (AIR) continues. According to Indian Readership Survey (IRS) 2009 R2 data, all top five Assamese dailies have shown a decline in AIR. Assamese magazines, too, have seen a decline trend with three of the four top magazines registering double digit fall.
exchange4media Mumbai Bureau Nov 27, 2009 7:58 AM
Vizeum India, part of the Aegis Media Group, has picked its fourth new business in five weeks. S Yesudas, Managing Director, Indian Sub-continent, Vizeum, informed that the agency had bagged the media duties for Essar Corporate in the wake of a multi-agency pitch.
exchange4media Mumbai Bureau Nov 26, 2009 7:45 AM
MPG India has retained the media business of Reckitt Benckiser, the owner of brands such as Vanish, Veet, Clearasil and Dettol. MPG will be doing media planning and buying for Reckitt Benckiser. The account size is estimated at Rs 200 crore. MPG has been handling the business in India for the last four years since 2004.
exchange4media Mumbai Bureau Nov 26, 2009 7:44 AM
Following a multi-agency pitch, Maxus India has been appointed the media AOR, while BBDO India has bagged the creative mandate for Akzonobel, formerly known as ICI Paints. The pitch process also saw the participation of incumbent agency Mudra and Mediacom.
exchange4media Mumbai Bureau Nov 26, 2009 7:43 AM
Essar Steel Ltd has appointed Ignitee Digital Solutions as their online agency. Ignitee has been assigned the project of developing Essar Steel Hypermart’s website, which falls in the commodity retail industry. The account size of this win was not disclosed at the time of filing the report.
exchange4media Mumbai Bureau Nov 26, 2009 7:41 AM
The Advertising Agencies Association of India (AAAI) felicitated Sam Balsara, Chairman & Managing Director, Madison World, with the Lifetime Achievement Award for 2009 at a grand ceremony in Mumbai on November 25. Balsara has been awarded for his outstanding contribution and development of professionalism in the advertising industry in India.
exchange4media Mumbai Bureau Nov 26, 2009 7:39 AM
MPG India has retained the media business for Reckitt Benckiser. Reckitt Benckiser is the owner of brands Vanish, Veet, Clearasil and Dettol. MPG will be doing media planning and buying for Reckitt Benckiser. The account size is Rs 200 crore. MPG has been handling the business in India past since four years since 2004.
exchange4media Mumbai Bureau Nov 25, 2009 12:06 PM
Following a multi-agency pitch, Maxus India has bagged the media AOR while BBDO India has bagged the creative mandate of Akzonobel, formerly known as ICI Paints. The pitch process also saw participation from the incumbent agency Mudra and Mediacom.
exchange4media Mumbai Bureau Nov 25, 2009 11:08 AM
Hectic preparations are on for the fifth edition of ‘impact Person of the Year 2009’, an annual initiative of ‘impact’ magazine. Twelve nominees have been shortlisted this year, based on industry votes and nominations. The winner would be announced at a grand ceremony in Mumbai on December 17, 2009.
exchange4media Mumbai Bureau Nov 25, 2009 7:45 AM
DNA (Daily News and Analysis) has elevated Kamal Jain to Printer and Publisher. This will be in addition to his current role of Chief Financial Officer. Jain took charge as Printer and Publisher from November 24, 2009. He will continue reporting to KU Rao, CEO, DNA.
exchange4media Mumbai Bureau Nov 25, 2009 7:43 AM
Hectic preparations are on for the fifth edition of ‘impact Person of the Year 2009’, an annual initiative of ‘impact’ magazine. Twelve nominees have been shortlisted this year, based on industry votes and nominations. The winner would be announced at a grand ceremony in Mumbai on December 17, 2009.
exchange4media Mumbai Bureau Nov 24, 2009 2:29 PM
ESPN Star Sports and SingTel have announced the launch of ESPNEWS in Singapore, touted as the first 24x7 sports news channel specially dedicated to Asian sports fans, on SingTel’s mio TV platform. ESPNEWS is expected to be rolled out across other markets in the region, including India, in the coming months.
exchange4media Mumbai Bureau Nov 21, 2009 8:01 AM
Mudra Max recently carried out a BTL campaign – ‘Live Big’ – for Reliance Consumer Finance over a four-month period that was formulated to boost brand awareness for Reliance Consumer Finance. The campaign was handled by Primesite, Mudra Max’s out-of-home solutions unit, and Kidstuff, which provides promotional marketing expertise.
exchange4media Mumbai Bureau Nov 20, 2009 7:46 AM
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