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Uninor, the latest entrant in the Indian telecom market, is painting Karnataka blue in a bid to make the Uninor Brand come alive. The company has entered into an advertising pact with the Bengaluru International Airport Ltd (BIAL) to showcase its ads at strategic locations within the airport premises. It is claimed to be the first time that a company has put up a 297 x 1.6 board in any airport across the country.
exchange4media Mumbai Bureau Dec 28, 2009 8:02 AM
Star Plus is quite upbeat about its new show, ‘Pratigya’, which is about an ordinary girl’s resolve to reclaim her respect. The channel aims to strengthen its 10.30 pm time band with ‘Pratigya’, and in order promote this show, Star Plus has launched an on-ground consumer initiative – ‘Meri Pratigya’ – where people can come together and resolve to fight against injustice.
exchange4media Mumbai Bureau Dec 28, 2009 8:00 AM
The Advertising Standard Council of India (ASCI) has launched a national campaign to uproot the evil of misleading, dishonest and indecent advertisements. Through this movement, ASCI aims to encourage masses and responsible Indian citizens to report any kind of dishonest or misleading advertisements of any advertiser across all categories.
exchange4media Mumbai Bureau Dec 28, 2009 7:52 AM
Videocon Group has launched d2h, it direct-to-home (DTH) service, in India. The service has launched pan-India in a phase wise manner.
exchange4media Mumbai Bureau Dec 22, 2009 8:05 AM
Vynsley Fernandes, Group Director - Network Operations, INX Media, has decided to move on. He has been with the INX television network since its inception in 2007 and is currently serving his notice period till early 2010. At INX, Fernandes was instrumental in setting up the infrastructure, facilities and network operations for INX Media and INX News.
exchange4media Mumbai Bureau Dec 22, 2009 8:04 AM
James Cameron’s latest sci-fi saga ‘Avatar’ has the world in its grip with its dazzling special effects. Massive promotion preceded the film’s release in India on November 18, 2009, a large part of which constituted the outdoor media. Zenith Outdoors has executed the outdoor campaign for the movie.
exchange4media Mumbai Bureau Dec 21, 2009 8:00 AM
Percept Out Of Home’s vertical – Percept Rural – is executing a month-long Samsung Sambandh Utsav campaign across the districts of Indore, Bhopal and Jabalpur in Madhya Pradesh. The campaign will continue till January 3, 2010 and will witness three branded vehicles visiting these three districts.
exchange4media Mumbai Bureau Dec 19, 2009 7:52 AM
The Effie Awards 2009 that celebrates excellence in effective advertising was concluded amidst much cheering from the ‘gang in black’ O&M, which reclaimed the Agency of the Year Award after losing it to JWT last year.
exchange4media Mumbai Bureau Dec 17, 2009 7:33 AM
DDB Mudra has executed a unique OOH roadblock for Volkswagen in Mumbai. Volkswagen recently took over the entire OOH space at a prominent Bandra junction, which sees tremendous traffic throughout the day. The OOH roadblock was executed in conjunction with the launch of the Beetle in India.
exchange4media Mumbai Bureau Dec 17, 2009 7:29 AM
Integrated marketing agency iris has appointed Rebecca Cox to the newly-created role of Head of Business Development for Asia Pacific. Cox will relocate to the agency’s Singapore office from its London headquarters, where she will be responsible for marketing iris’ integrated capabilities to prospective and existing clients.
exchange4media Mumbai Bureau Dec 17, 2009 7:29 AM
As the industry recovers gradually, people who made the difference during slowdown circumstances by their resilience and innovative thinking are being talked about in great detail. The fifth impact Person of the Year 2009 is about recognising the efforts and spirit of such a differentiator. This year, the annual impact Person of the Year event is scheduled to be held at the Taj Lands End, Mumbai on December 17, 2009.
exchange4media Mumbai Bureau Dec 16, 2009 7:59 AM
Ignite Mudra, the Mudra Group’s brand building agency for entrepreneurs, has bagged the Divya Bhaskar account. Divya Bhaskar, part of the Dainik Bhaskar Group, second amongst Gujarati daily newspaper b the recent concluded IRS.
exchange4media Mumbai Bureau Dec 16, 2009 7:57 AM
The Gillette Mach3 Shave India Movement saw 2,000 men gather at Mumbai’s Chitrakud Grounds on December 14, 2009, in an attempt to create India’s first shaving world-record for most number of men shaved in a day in the same place. The event is conceptualised by BBDO India.
exchange4media Mumbai Bureau Dec 15, 2009 7:53 AM
Dabur has appointed Bates 141 and Law & Kenneth as creative partners for two of its brands – Oxybleach and Saka Men’s Bleach – respectively. Industry sources have pegged the combined account size at upwards of Rs 20 crore. Adbur is Dabur’s in-house media agency on the account.
exchange4media Mumbai Bureau Dec 15, 2009 7:52 AM
Dentsu Marcom has been assigned the creative duties of newly-launched entry level bike, the 110 cc CB Twister, from Honda Motorcycle & Scooter India (HMSI). Dentsu Marcom has been handling Honda motorcycles since 2004. It is learnt that no pitch process preceded this win.
exchange4media Mumbai Bureau Dec 14, 2009 8:23 AM
In the last five weeks, Radio Mirchi has broken away from the clutter in the top slot in the afternoon time band (12 noon to 4 pm) from week 26 to week 47 to emerge as the most popular FM station in Bangalore. Mirchi is followed by Big FM, Fever FM and AIR FM1 Rainbow.
exchange4media Mumbai Bureau Dec 14, 2009 8:21 AM
Reliance Big Entertainment has entered into a strategic alliance with music company T-Series and digital media entertainment company Hungama Mobile to exclusively distribute the current titles in the Big Music catalogue and all future titles in Reliance Big Entertainment on all formats and media – including radio and television, mobile and digital formats – across the globe.
exchange4media Mumbai Bureau Dec 12, 2009 8:50 AM
Hemant Jain has come on board Leo Burnett Mumbai as Executive Creative Director. He moves from Wieden+Kennedy, London. He was earlier with the W+K Amsterdam office. A writer-cum-art director-cum illustrator, Jain’s distinct style has won countless number of international awards and recognition.
exchange4media Mumbai Bureau Dec 12, 2009 8:41 AM
With an aim to change the way English entertainment is consumed in India and fill the need gap, Star World on Friday, December 11, 2009, announced a change in its programming strategy. Both online and on-air would be utilised in a big way for this and as much as 40 per cent of the marketing budget has been allocated to digital media.
exchange4media Mumbai Bureau Dec 12, 2009 8:38 AM
Following a board meeting on December 10, 2009, the Advertising Standards Council of India (ASCI) unanimously elected Prof Dhananjay Keskar as Chairman of the Board of ASCI. Keskar takes the mantle from Madhukar Kamath, who has stepped down as Chairman of ASCI. Rajiv Dube and Vikram Sakhuja have been appointed as Vice-Chairman and Honorary Treasurer, respectively.
exchange4media Mumbai Bureau Dec 11, 2009 7:49 AM
Population First, with the support of the UNFPA, has announced the winners of the UNFPA-Laadli Media Awards for Gender Sensitivity (Western Region) 2009-10 at a function in Mumbai on December 9, 2009 This function precedes three others, which will be held in Hyderabad (Southern Region), Bhopal (Northern Region), Kolkata (Eastern Region) and culminates in a national awards ceremony in New Delhi.
exchange4media Mumbai Bureau Dec 10, 2009 8:24 AM
Bajaj Allianz has announced the launch of its innovative ‘Tax Campaign’ in Mumbai. Based on the premise, Meet-Save-Smile, a hi-tech van branded as ‘Tax Emergency Van’ will travel across Mumbai to disseminate end-to-end information on tax planning. This is reportedly the first ever 360 degree activation campaign for tax planning by an insurance company in the country.
exchange4media Mumbai Bureau Dec 10, 2009 8:23 AM
Media house DB Corp, which publishes Dainik Bhaskar, on Wednesday, December 9, 2009, announced that it would enter the capital markets with its IPO of 1.81 crore equity shares on December 11, 2009 at a price band of Rs 185-Rs 212. It is also learnt that through this IPO, DB Corp aims to raise around Rs 385 crore from the market.
exchange4media Mumbai Bureau Dec 10, 2009 8:15 AM
SpiceJet has appointed i-Vista Digital Solutions to handle its online marketing initiatives. i-Vista will conceptualise, design and develop online initiatives for the airline. Contract Advertising is the creative AOR for SpiceJet.
exchange4media Mumbai Bureau Dec 10, 2009 8:15 AM
Big FM, the radio initiative from Reliance Media World Ltd, has entered into an alliance with the BBC World Service, wherein the FM player will take BBC’s entertainment updates across 32 of the network’s stations. Big FM listeners can now enjoy the BBC World Service programme’s like ‘Big BBC Minute’ and ‘Big BBC Mulaqat’.
exchange4media Mumbai Bureau Dec 9, 2009 8:10 AM
Professor Dr Horst Koehler, President of the Federal Republic of Germany, has conferred the Cross of the Order of Merit on MY Noorani, who had established Zodiac Clothing Company Ltd and had opened up the German market for Indian textile manufacturers in the 1960s.
exchange4media Mumbai Bureau Dec 8, 2009 7:32 AM
Rajasthan Royals has announced the appointment of Sean Morris as CEO. Morris takes charge with immediate effect and will be reporting to Manoj Badale, Chairman, Rajasthan Royals. Prior to Morris, Badale was CEO of the Indian Premier League (IPL) franchise in addition to being the Chairman.
exchange4media Mumbai Bureau Dec 8, 2009 7:30 AM
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