Authors
The new Board of Directors at IBF has several tasks on its hand, most pressing is ensuring that the Phase III & IV of digitisation meet the deadline
Collin Furtado Sep 15, 2014 8:01 AM
The funds-rich sector has given the mass medium plenty to cheer about with a seven-fold increase in ad spends. Experts say the trend will continue
Collin Furtado Sep 12, 2014 8:20 AM
Despite being the third-most watched genre after Hindi GECs and Movies, it is grossly underpriced, say broadcasters. Marketers and media planners claim otherwise
Collin Furtado Sep 10, 2014 2:13 AM
Reports of marketing spends increasing this year have unleashed a slew of special content on the small screen created to make the most of the 'acche din'
Collin Furtado Sep 9, 2014 10:07 AM
Reports of marketing spends increasing this year have unleashed a slew of special content on the small screen created to make the most of the 'acche din'
Collin Furtado Sep 9, 2014 8:26 AM
Star and Zee retain their top positions while Colors made good progress in the week
Collin Furtado Sep 5, 2014 8:32 AM
We take a closer look at the business of multiple channels in the same space and what does it take for a new channel to turn profitable
Collin Furtado Sep 5, 2014 8:20 AM
TV channels looking to create sticky content fall back on star-driven shows and live sporting events; marketers look for branding opportunities on programmes that enjoy appointment viewership
Collin Furtado Sep 4, 2014 8:21 AM
The recent spate of launches prompts the question, is it fragmenting the genre or adding to its growth?
Collin Furtado Sep 2, 2014 8:41 AM
Poor performance of the Indian team and uncertainty over the cricketing calendar kept advertisers away, making it an easy win for Micromax, which bid at only Rs 20,000 higher than the base price
Collin Furtado Sep 2, 2014 8:20 AM
The number of people consuming TV content on digital platforms has been going up. Are broadcasters tapping into the potential of the medium effectively to reach out to their target
Collin Furtado Aug 28, 2014 8:24 AM
'Tracking the Recovery' will take a granular look at the troubled real estate sector and aims to follow up with a review on other sectors such as power, roads and infrastructure, ports, aviation, among others, says Mini Menon, Executive Editor, Bloomberg TV India
Collin Furtado Aug 28, 2014 8:09 AM
"You can't just ideate, you have to work till all ingredients are perfectly delivered in order to make a good promo for TV," says Neal Massey, Promo Producer, Zee Network
Collin Furtado Aug 27, 2014 8:17 AM
The much-awaited launch of the group's compact sedan came with an innovative front-page ad in the Times of India featuring a bar-coded key for test driving
Collin Furtado Aug 27, 2014 8:02 AM
Bollywood movies premiered on TV almost immediately post theatrical release are viewed by all major brands as an impact purchase, a one-time property investment to get
Collin Furtado Aug 26, 2014 8:52 AM
After last year's dismal performance, auto majors ride into profits on the back of a favourable monsoon and slew of launches. And television is their medium of choice
Collin Furtado Aug 26, 2014 8:38 AM
"Viewers may skip True View ads or swap channels to avoid ads but integrated content propositions will not go unnoticed. We are talking to Coke & Micromax and creating currency," says Debashish Ghosh, CEO, India.com and Zee Digital Network
Collin Furtado Aug 22, 2014 8:16 AM
As per data sourced from TAM subscribers, Week 33 saw Zee TV surge ahead with a huge gain of 38 million GVTs. Colors is the only other channel apart from Zee TV that saw a huge rise in ratings this week
Collin Furtado Aug 22, 2014 8:03 AM
Brand Colgate derives its power from being global but connecting with local aspirations, says Prabha Parameswaran, President, Africa and Eurasia division, Colgate-Palmolive
Collin Furtado Aug 21, 2014 9:06 AM
Industry experts identify e-commerce, mobile and auto companies as the biggest contributors to the growth in TV ad spends as estimated in GroupM's revised annual forecast
Collin Furtado Aug 21, 2014 8:58 AM
Hindi GECs up the ante with a fresh new arsenal of new shows, new slots for old shows and a few changes to woo viewers
Collin Furtado Aug 20, 2014 9:25 AM
The brand association includes on-air and on-ground integration. Apart from brand fit with the tagline 'Fevicol Ki Pakad, Chhootegi Nahin,' the association was incentivised once the first ratings came out
Collin Furtado Aug 20, 2014 8:13 AM
Newly launched channels Rishtey, Zindagi & Pal in the Hindi GEC segment have created more avenues for revenue generation for networks given the 10+2 ad cap. But is the
Collin Furtado Aug 18, 2014 8:40 AM
All eyes are on KBC season 8 to see if it can provide the much needed panacea for Sony's ratings decline. exchange4media explores the show's positioning against competition
Collin Furtado Aug 14, 2014 9:25 AM
TV is still the preferred advertising medium for marketers owing to its mass reach. Facebook is slowly catching up with targeted & engaging advertising options. While some experts
Collin Furtado Aug 12, 2014 8:08 AM
Post STAR's Pro Kabaddi League, Sony SIX has just launched World Kabaddi League. Will advertisers play the wait & watch game yet again? exchange4media finds out
Collin Furtado Aug 11, 2014 9:24 AM
The MSM CEO has said that they will wait till after the launch on September 1 to sell ad space on Sony Pal. All brands advertising on Hindi GECs are being targeted by Sony Pal and talks are currently underway with them
Collin Furtado Aug 8, 2014 8:36 AM
Interest in a sport like kabaddi rests more in B-towns. Viewership and interest will start from grassroots and build to an urban audience over time, says Vinik Karnik, National Director, Sports and Live, GroupM ESP India
Collin Furtado Aug 7, 2014 8:24 AM
Viewers of English GECs in India have taken a shine to binge-watching, following their western counterparts. Can channels attract more viewership by leveraging this phenomenon
Collin Furtado Aug 5, 2014 8:09 AM
With the top two spots occupied by Star Plus & Zee, the tug-of-war seems to be between Colors & Life OK. TAM data for week 30 shows Colors (398 GVTs) regained the
Collin Furtado Aug 4, 2014 7:50 AM
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