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The allure of celebrities like Amitabh Bachchan, Salman Khan & Akshay Kumar has proven to be a crowd-puller on TV. But does it justify higher production costs & is it enough to
Collin Furtado Aug 1, 2014 9:09 AM
While big names are yet to sponsor the League, it has managed to rope in smaller brands like Dogspot.in and Lenskart. As per experts, the undefined viewership profile, lack of famous
Collin Furtado Jul 30, 2014 9:12 AM
Despite numerous pre-launch marketing initiatives & a star-studded cast, Yudh, which marks Bachchan's debut in the fiction segment, has received a lukewarm response
Collin Furtado Jul 30, 2014 7:53 AM
To become more competitive after a nudge from the new govt, DD National has revamped its programming. With reach that outdoes any private player, can DD become an
Collin Furtado Jul 28, 2014 8:36 AM
For people with progressive mindsets, there was nothing available and that's where Zindagi comes in. We cater to the premium mass category & are not in competition with traditional GECs, says Priyanka Datta, Business Head, Zindagi
Collin Furtado Jul 25, 2014 8:07 AM
While celebrity talk shows don't gross ratings like soaps or reality shows, channels continue to back them in order to appeal to niche audiences & maintain versatility in
Collin Furtado Jul 24, 2014 8:31 AM
DOAOI has written to PMO, TRAI, DoT, Home Ministry & Mumbai police saying jammers were used to disrupt signals & can be a potential security threat. Incidents occurred during FIFA World Cup matches & came to light after subscriber complaints in Mumbai
Collin Furtado Jul 23, 2014 9:08 AM
Prior to this, Krishnani was with Fox Star Studios India, where he was Head of Distribution, Marketing and Syndication and was instrumental in setting up the India team
Collin Furtado Jul 23, 2014 8:34 AM
Special mobile apps have been recently introduced to increase the level of engagement beyond 30 minutes to one-hour slots. Industry experts feel these apps have made
Collin Furtado Jul 23, 2014 3:05 AM
The battle between Star Movies & Sony PIX for the top spot continues. While Sony PIX saw gains during the FIFA World Cup, Star Plus has now regained the No. 1 spot. We find out the reasons behind their recent good run
Collin Furtado Jul 22, 2014 9:12 AM
With a target of Rs 200 crore in ad revenues, Sony SIX had applied the ad revenue strategy it had followed for IPL, however, as per industry analysts, the channel hit a roadblock with some advertisers deciding to sit on the fence
Collin Furtado Jul 17, 2014 8:40 AM
exchange4media reviews ads by Hero MotoCorp, XOLO Mobiles, Nirma & Apollo Tyres, all in the race to strike the right chord with football fans
Collin Furtado Jul 16, 2014 9:20 AM
Shekhar Gupta, Editor-in-Chief & Vice Chairman, India Today Group, talks about media ownership, media’s effect on weak governance, & the problem of generating revenue in TV news media industry
Collin Furtado Jul 16, 2014 8:22 AM
The tournament has garnered more eyeballs in India this year as compared to 2010 FIFA World Cup. Sony SIX garnered 152 TVTs for the 2014 World Cup in Week 26 in comparison to 146 TVTs for matches 1 to 27 in 2010
Collin Furtado Jul 14, 2014 10:05 AM
The much anticipated foray of Big B into fiction show on TV premieres tonight. The thriller has undertaken some innovative marketing & promotion initiatives to generate buzz. It replaces 'Bade Achhe Lagte Hain'
Collin Furtado Jul 14, 2014 9:21 AM
With 8 to 9 players in the Hollywood movie genre and movies changing hands due to the business structure with studios in Hollywood it was important to not be a blind spot for consumers, says Saurabh Yagnik, EVP & Business Head, Sony PIX
Collin Furtado Jul 11, 2014 8:25 AM
While mostly optimistic about the Budget, the broadcast industry is looking at removal of dual taxation policy, implementation of key digitisation-related policies & a more aggressive push to digital platforms from the Govt
Collin Furtado Jul 10, 2014 9:28 AM
While many broadcasters feel introducing 4K Ultra HD is a great step by DTH operators, in India DTH operators are still struggling to push up HD subscriptions & hence creating separate
Collin Furtado Jul 10, 2014 9:04 AM
Even as international series such as 'Game of Thrones' & 'Vampire Diaries' have huge following in India, homegrown fantasy fiction series have lagged behind. We explore
Collin Furtado Jul 7, 2014 3:42 AM
As per ratings data from TAM subscribers, at least six of the top 10 shows on Hindi GECs over the last 8-9 months belong to Star Plus. Media experts say that Star Plus
Collin Furtado Jul 4, 2014 9:42 AM
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