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Saurabh Yagnik, EVP & Business Head, Sony PIX talks about the premiere of The Amazing Spider-Man 2, the upcoming movie line-up of Sony PIX, plans around newly acquired Star Wars franchise and more
Collin Furtado Feb 20, 2015 8:50 AM
Star Plus' top rated show Diya Aur Baati Hum falls from 10.9 TVTs in week 6 to 9.3 TVTs in week 7. Khatron Ke Khiladi 6 slipped from 8.6 TVTs to 6.3 TVTs in second week of launch
Collin Furtado Feb 20, 2015 8:33 AM
There are more than 1 million HD subscribers in India. With the ICC World Cup, TV broadcasters are looking to grow the much sought-after HD viewer base
Collin Furtado Feb 19, 2015 8:27 AM
Every ICC World Cup in the past has seen Pepsi and Coca-Cola creating heavy buzz on TV. This edition seems to tell a different story
Collin Furtado Feb 18, 2015 9:25 AM
A host of brands leverage India-Pakistan World Cup match for visibility despite high ad rates
Collin Furtado Feb 16, 2015 8:49 AM
Media planners have estimated ad rates for the most awaited India-Pak World Cup match at Rs 25 lakh per spot. Are marketers taking the bait?
Collin Furtado Feb 13, 2015 8:41 AM
The reality show which replaces the top show Bigg Boss 8 in the weekend slot brings in good ratings in its first week. Historical drama Chakravartin Ashoka Samrat, which replaces Bigg Boss 8 in the weekday slot, too performs well
Collin Furtado Feb 13, 2015 8:15 AM
Highly anticipated alternative currency to TAM, BARC is expected to be transparent, with wider reach and better segmentation. Broadcasters talk to exchange4media on their expectations from BARC
Collin Furtado Feb 12, 2015 9:15 AM
Aggarwal, Category Director-Biscuits at Mondelez India Foods, talks about the importance of innovation in marketing and digital media as a marketing tool
Collin Furtado Feb 12, 2015 8:51 AM
With the acquisition, Star will be able to tap into local advertising revenue in Andhra Pradesh, enable national advertisers to target local market and broadcast sports properties in Telugu
Collin Furtado Feb 12, 2015 8:16 AM
After a sluggish Q2, entertainment and news broadcasters have much to rejoice in Q3 FY15 on the back of festive, wedding and election seasons
Collin Furtado Feb 12, 2015 8:15 AM
According to FICCI-KPMG 2014 report, regional TV channels accounted for 27% of the total television viewership in 2012; it has grown by over 35% today
Collin Furtado Feb 10, 2015 8:25 AM
While it comes at a high cost, it has to be seen what the World Cup does in terms of brand-building, says Sunil Kataria, COO - Sales, Marketing and SAARC at Godrej Consumer Products
Collin Furtado Feb 9, 2015 8:48 AM
At the 10th Pitch CMO summit 2015, Sunil Kataria, COO-Sales and Marketing SAARC, Godrej India, talks about how innovation is redefining the traditional ways of marketing
Collin Furtado Feb 7, 2015 9:33 AM
Shows that failed to catch enough eyeballs? Ambiguous marketing communication? Sony Pal navigates through troubled waters
Collin Furtado Feb 5, 2015 9:43 AM
Odd match timings, Indian team's recent poor performance and higher ad rates could dampen marketers' enthusiasm of associating with the ICC World Cup 2015
Collin Furtado Feb 5, 2015 9:09 AM
Marketers have shown great interest in the World Cup, but doubts seem to persist on the increase in ad rates and the odd timings of matches as they are being played away from home
Collin Furtado Feb 3, 2015 8:27 AM
Apart from World Cup and IPL, marketers look to investing in movie premieres, reality shows and are willing to invest in unconventional content too; however ratings will
Collin Furtado Jan 28, 2015 9:33 AM
An estimated 10-15 per cent increase would take ad -rates to approximately to Rs 5-5.75 lakh for each 10 second spot, however since it is taking place after the World Cup,
Collin Furtado Jan 23, 2015 10:10 AM
An estimated 10-15 per cent increase would take ad -rates to approximately to Rs 5-5.75 lakh for each 10 second spot, however since it is taking place after the World Cup, there
Collin Furtado Jan 23, 2015 8:27 AM
Media planners expect brands to increase ad spends on sports, especially cricket, by 20-25% during the first half of 2015; in 2011, the ICC World Cup and IPL were estimated
Collin Furtado Jan 21, 2015 9:48 AM
Given that the smart phone market is poised to grow at 54% this year and the mobile internet market at 15% CAGR, it makes it imperative for the marketers to have a mobile-first
Collin Furtado Jan 20, 2015 9:27 AM
The Grand Effie of the Year went to Soho Square for BJP’s ‘The Political Campaign That Created History’. HUL was declared Client of the Year
Collin Furtado Jan 17, 2015 10:38 AM
It is too early to attribute the ratings success to Farah Khan as a host; in fact it is spicier content that is keeping viewers hooked
Collin Furtado Jan 16, 2015 9:21 AM
RBI announced the cut in the reverse repo rate by 25 basis points (0.25%) bringing it down to 7.75%. What does this indicate about the likelihood of increased ad spends from real estate and BFSI?
Collin Furtado Jan 16, 2015 9:10 AM
Consumption of video content on digital platforms on the rise; revenue contribution of digital platforms likely to shoot up in times to come
Collin Furtado Jan 15, 2015 8:11 AM
Adyanthaya, Managing Director at NGC Network India & Fox International Channels, aims at attracting more advertisers for co-creating programming; says monetisation is the biggest challenge for digital
Collin Furtado Jan 15, 2015 8:04 AM
Broadcasters also expect market segmentation, higher ad revenues and heavy digital penetration this year
Collin Furtado Jan 14, 2015 7:54 AM
Vh1 completed a decade in India this year. Ferzad Palia, EVP & Business Head, English Entertainment, Viacom18, traces the channel’s journey, recalls the challenges it endured and where it stands today
Collin Furtado Jan 13, 2015 8:54 AM
We will see a lot more of purely 'made for digital' campaigns vis-a-vis 'made for TV and adapted for digital', calling for a different audio-visual creative thinking and a new set of media planning and trade skills, says Pradeep Dwivedi, Chief Corporate Sales Officer, Dainik Bhaskar Group
Collin Furtado Jan 12, 2015 9:04 AM
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