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While there may be pitfalls for IPL in the next two years in the absence of CSK and RR, from a broader perspective, IPL’s brand power will not diminish, say marketers and media planners
Collin Furtado Jul 15, 2015 10:29 AM
While there may be pitfalls for IPL in the next two years in the absence of CSK and RR, from a broader perspective, IPL’s brand power will not diminish, say marketers and media planners
Collin Furtado Jul 15, 2015 8:50 AM
While IPL 8 sailed smoothly, it seems that the ghosts of 2013 spot-fixing scam are still plaguing the cricketing property. With two top teams exiting for a period of two years, the League could see an impact in television viewership
Collin Furtado Jul 15, 2015 8:46 AM
The Vyapam scam has turned into one of the biggest scams for not only the MP government and CM Shivraj Singh Chouhan, but also for the ruling BJP party. The media has been chasing this issue with a renewed ferocity post the death of Aaj Tak’s Akshay Singh who was on the scam trail
Collin Furtado Jul 10, 2015 9:04 AM
Car sales in the month of June declined for most automobile manufacturers. The automobile industry accounts for a large chunk of ad spends, especially in mediums such as television and print
Collin Furtado Jul 8, 2015 8:11 AM
Even as Greeks voted ‘No’ to austerity measures, the Indian markets managed to hold their ground. Economists believe that the impact to the Indian economy might be lesser than expected
Collin Furtado Jul 7, 2015 8:42 AM
The new channel will feature real estate business programming and is expected to be launched by September 2015, say industry sources
Collin Furtado Jul 1, 2015 8:17 AM
The economic crisis in Greece has sent ripples in markets across the globe, amidst fears of the impact of Greece parting away from the Euro and possibly from the European Union. Fears of an effect led to a fall in stock markets on Monday
Collin Furtado Jun 30, 2015 8:24 AM
Netflix, pioneer of video-on-demand television services, is rumoured to enter India by 2016. But making inroads in the Indian market may not be that easy for Netflix
Collin Furtado Jun 29, 2015 8:34 AM
SEBI Chairman U K Sinha announced yesterday that it would be setting up a new alternative platform for internet start-ups. The capital markets regulator relaxed its regulations for start-ups to list and raise funds through this platform in order to encourage companies list in India rather than overseas
Collin Furtado Jun 25, 2015 9:03 AM
Recent data provided by stock exchanges and Securities and Exchange Board of India (SEBI) revealed that Domestic Institutional Investors (DIIs) had invested more than double the amount sold by Foreign Portfolio Investors during the last two months
Collin Furtado Jun 23, 2015 8:56 AM
The current account deficit (CAD) figures of India recently lowered to 0.2% of the GDP in the January-March quarter according to data released by the Reserve Bank of India (RBI). This is one of the lowest the CAD has touched in a year and reached $1.3 billion of the GDP for the quarter
Collin Furtado Jun 18, 2015 9:19 AM
Ad revenues earned by MSM during IPL 6 were reportedly estimated at Rs.950 crore. A 20% growth on these ad revenues would take the estimated figure to over Rs.1,100 crore. N P Singh, CEO of MSM talks about IPL’s success in its eighth edition
Collin Furtado Jun 17, 2015 8:26 AM
With the rise of national TV networks’ domination in regional markets, standalone TV channels are under pressure to survive and thrive. But there are factors that work in favour of the smaller channels too…
Collin Furtado Jun 15, 2015 9:17 AM
As Star retains the title sponsorship to the 2nd edition of Pro Kabaddi League, a handful of other brands come on board as associate sponsors. Is this a strategic decision by Star or is the deal tough to crack?
Collin Furtado Jun 10, 2015 8:30 AM
The differences in the new GDP series and the ground realities have brought about doubts and skepticism on the validity of the data by economists
Collin Furtado Jun 8, 2015 8:56 AM
The repo rate cut was of 25 basis points (0.25%) which brought down interest rates to 7.25% in the bi-monthly monetary policy review. This is expected to have an immediate impact on automobile, BFSI and real estate industry with the interest rates for borrowing lowering
Collin Furtado Jun 4, 2015 9:03 AM
The kids genre is third largest in terms viewership share. Although the problem of under-indexing remains, brand integration offers a chance for kids channels to grow their top line
Collin Furtado Jun 3, 2015 9:32 AM
Broadcasters continue the momentum gained in Q3 of FY15, and grow at a healthy pace in Q4
Collin Furtado Jun 2, 2015 8:33 AM
As online TV series and shows draw youth viewership, questions of measurement and production quality could slow down brand integration decisions
Collin Furtado Jun 1, 2015 9:08 AM
Individual data is known to give much richer insights as it segregates the audience via age, sex, location and various other demographic factors. BARC individual data will be released from following week
Collin Furtado May 29, 2015 8:13 AM
Broadcasters have gone from investing in acquiring the broadcast rights of sports leagues to now also buying stake into these leagues
Collin Furtado May 22, 2015 8:51 AM
FIIs that believed in Modi's growth story for India are now disillusioned. How did the best performing market in world end up as one of the worst performing markets in a matter of a month?
Collin Furtado May 21, 2015 8:42 AM
We take a look at the progress and setbacks in automobiles, BFSI, FMCG and Retail under the Modi government
Collin Furtado May 20, 2015 8:11 AM
IMF, World Bank, UN and several other global organisations have predicted that India will be the fastest growing economy in 2015. We take a look at key pillars that the govt has strengthened in order to achieve this growth rate and analyse the areas that still need work
Collin Furtado May 18, 2015 8:58 AM
In the growing HD market, niche channels like Star Sports HD and MTunes, are seen making more revenues than certain popular Hindi GECs
Collin Furtado May 15, 2015 8:32 AM
From expediting licenses to enabling faster digitisation, the functioning of the Ministry of Information and Broadcasting under Modi govt has gained positive momentum despite hold-ups
Collin Furtado May 14, 2015 7:54 AM
Sectors that will see a growth in FY2016 include industries like automobiles, BFSI, Chemicals, FMCG, Energy, Healthcare, IT, Infrastructure, Pharmaceuticals, Retail and Telecom, according a report by Accenture
Collin Furtado May 11, 2015 8:53 AM
Despite high ad spends, brand recall for certain brands has been low. We find out if ROI is the only factor that drives ad spends on IPL…
Collin Furtado May 11, 2015 8:16 AM
One of the biggest brands which Khan endorses is Coca-Cola's Thums Up, which issued a statement saying that they were evaluating the next step. We look at top celebrity brand endorsers who could be a possible replacement for Khan
Collin Furtado May 8, 2015 8:48 AM
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