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For DTH players, the ARPUs from HD subscribers are at approximately 1.5-2x the ARPUs from non-HD subscribers. For broadcasters, the ARPUs from HD channel subscribers is 3x more than standard definition (SD) subscribers
Collin Furtado May 4, 2015 8:19 AM
Team sponsorship spends also on a rise from an estimated Rs 250 crore to around Rs 300-350 crore this IPL
Collin Furtado Apr 28, 2015 8:14 AM
GroupM ESP's Indian Sports Sponsorship Report said that on-ground sponsorship for cricket reduced to Rs 464.7 crore in 2014 from Rs 508.3 crore in 2013. Could it be because of clutter, prices, or competition? We explore the reasons
Collin Furtado Apr 21, 2015 8:47 AM
Can OTT media players and content providers make use of the existing infrastructure by partnering with MSOs and satellite players to increase their reach?
Collin Furtado Apr 20, 2015 8:20 AM
This is a hybrid model where content can be viewed for free supported by advertising; however, premium content will have a fee
Collin Furtado Apr 15, 2015 8:11 AM
With the upcoming launch of BARC, industry experts believe TAM could continue measurement in certain niches other than television
Collin Furtado Apr 13, 2015 8:14 AM
Following the launch of MSM’s Sony Kix, Prasana Krishnan, Business Head, Sony Six and Sony Kix gives us a peak into what the channel will be about and how it will complement Sony Six
Collin Furtado Apr 8, 2015 8:20 AM
Almost all of on-ground sponsorship inventory has been filled with just a day prior to the tournament. While most brands from previous seasons have continued their sponsorship, many new brands have also hopped on board
Collin Furtado Apr 7, 2015 8:58 AM
Multi Screen Media has sold 100% of IPL's on-air inventory, barring the last four days of the tournament. MagicBricks.com, Raymond and Parle Products join the list of associate sponsors
Collin Furtado Apr 2, 2015 8:04 AM
Coca-Cola India is said to have acquired 10% stake in the International Premier Tennis League. Promoted by Mahesh Bhupathi, the League is said to be on the verge of finalising a part equity-part sponsorship deal with the cola giant for an estimated Rs 18 crore
Collin Furtado Apr 1, 2015 8:13 AM
Prasar Bharati CEO Jawhar Sircar speaks about DD Free Dish, calling it a common man’s substitute, and how it plans to go from 59 to 112 channels
Collin Furtado Mar 30, 2015 8:25 AM
BBC’s Jim Egan, Viacom18’s Sudhanshu Vats, Star’s Sanjay Gupta, Discovery’s Rahul Johri, Tata Sky’s Harit Nagpal, SitiCable’s VD Wadhwa, MIB Add Secy JS Mathur and TRAI’s SK Gupta deliberate on the framework, policies and regulation for the broadcast industry at FICCI Frames 2015
Collin Furtado Mar 26, 2015 8:39 AM
From Amazon, Snapdeal, CarDekho.com to Paytm, many e-commerce players are looking to associate with IPL 8
Collin Furtado Mar 24, 2015 8:59 AM
Star India is said to be launching two new channels in the English movie genre. While one channel will be named Star Movies Select HD, the name of the other remains unknown
Collin Furtado Mar 24, 2015 8:41 AM
Despite the estimated ad rate hike, many new brands have come aboard during the quarter final stage and are also likely to continue ad spends during the semi-finals
Collin Furtado Mar 23, 2015 8:19 AM
Pravin Kulkarni, GM, Marketing, Parle Products on the role of print in FMCG marketing
Collin Furtado Mar 19, 2015 8:44 AM
Indian cable and DTH operators are among the top in the world in the number of subscribers in terms of Pay -TV or digital. But revenues are one of the lowest in comparison to international operators due to low pay -TV expenditure per household
Collin Furtado Mar 18, 2015 8:21 AM
With OTT video subscribers expected to grow to 105 million by 2020, TV broadcasters are investing more in these platforms
Collin Furtado Mar 16, 2015 8:23 AM
Music, movie and news channels create cricket-themed programming line-ups to attract audiences during the ongoing World Cup and upcoming IPL
Collin Furtado Mar 13, 2015 8:35 AM
With less than a month to go, MSM already has 9 brands on board as presenting and associate sponsors for IPL 8. Many brands have also chosen spot buys and have already invested in various IPL TV properties
Collin Furtado Mar 12, 2015 8:24 AM
Sony Max's Neeraj Vyas talks about the launch of IPL 8 campaign 'India Ka Tyohaar' and why this edition of IPL will be good from advertisers' perspective
Collin Furtado Mar 11, 2015 8:49 AM
India-Pakistan World Cup match generated viewership of 288 million viewers and saw around 93 brands on board across Star Network
Collin Furtado Mar 10, 2015 8:37 AM
With World Cup viewership on the rise, ad rates are also likely to rise. Are more marketers looking to fuel in ad spends after India's entry into the quarter final stage?
Collin Furtado Mar 9, 2015 8:46 AM
Even as e-commerce ad spends on TV are estimated to grow, the World Cup, one of the biggest properties on TV, has seen limited participation from larger e-commerce players so far
Collin Furtado Mar 5, 2015 8:20 AM
Broadcasters laud FM Arun Jaitley's Budget as positive and holistic. While reduction in corporate tax rate comes as good news, the increase in service tax is somewhat
Collin Furtado Mar 2, 2015 8:11 AM
We speak to leading marketers on their expectations from the Budget. Infrastructure development and tax reforms emerged as issues that need remedial measures
Collin Furtado Feb 27, 2015 8:22 AM
Cricket is a religion and it works well to spike your brand recall scores. We have been part of the previous World Cup and it worked wonderfully for us, says Subhrangshu Neogi, Director - Marketing & Brand, Religare Enterprises
Collin Furtado Feb 26, 2015 9:32 AM
Leading marketers express their optimism on AdEx growing in 2015 on the back of economic revival and a conducive Union Budget
Collin Furtado Feb 25, 2015 8:34 AM
We take a look at how Colors Stardust Awards, Filmfare Awards, Life OK Screen Awards and Star Guild Awards fared in terms of ratings
Collin Furtado Feb 23, 2015 8:32 AM
Sanjay Behl, CEO, Raymond on the challenges faced by brand managers trying to communicate with the new set of consumers today, and the challenges thrown by campaigns of corporate brands vs house of brands
Collin Furtado Feb 23, 2015 8:03 AM
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