Collin Furtado

guestcolumn@exchange4media.com @Collin Furtado

All top Hindi GECs in week 1 (December 28 - January 3, 2014) of 2015 saw an increase in their ratings, while Star Plus saw the biggest gain during the first week. The reason for this is the large tent poll event the Big Star Awards 2014 that took place on December 31, 2014 at 8:00pm and managed to rake in 9.9 TVTs for the channel

Collin Furtado Jan 9, 2015 8:05 AM

Broadcasters have made huge investments in the sports of Kabaddi, Football, Badminton, Hockey, Tennis, and Basketball. Will sports other than cricket finally get their day in the sun?

Collin Furtado Jan 7, 2015 7:57 AM

Slated to be launched in the current quarter, &TV will broadcast fiction shows 'Razia Sultan' and 'Begusarai' and is in talks for acquiring reality show 'The Voice', according to a source close to the development

Collin Furtado Jan 5, 2015 8:30 AM

Chandra, Chairman, ZEEL & Essel Group, provided his expertise on issues and challenges that entrepreneurs face and spoke about his experience on hosting Dr Subhash Chandra Show

Collin Furtado Jan 5, 2015 8:16 AM

We review ratings of shows that performed well and not-so-well for Hindi GECs in week 52

Collin Furtado Jan 5, 2015 8:07 AM

Nikhil Gandhi, VP & Head of Revenue and Vijay Subramaniam, VP, Content and Communications, Media Networks, Disney India on the evolution in kids’ genre, youth & family entertainment space, growth of distribution business and vibrant advertiser interest

Collin Furtado Jan 2, 2015 9:05 AM

The business, growing roughly at about 12% YoY, is being aided strongly by e-commerce explosion

Collin Furtado Jan 2, 2015 8:00 AM

Pradeep Hejmadi, Business Head, Zee TV on interesting bumps that have presented themselves, predictable but also unpredictable in their different forms

Collin Furtado Jan 2, 2015 7:53 AM

Broadcasters have to be more on their toes to make sure that the quality of storytelling, engagement, production values and promotions goes up to reach audiences in fragmented markets, says Krishna Desai, Network Head, Kids Entertainment, Turner International

Collin Furtado Jan 1, 2015 8:05 AM

Adyanthaya, MD, NGC India & Fox International Channels talks about the tardy implementation of digitization, the challenge thrown by Star RIO, Nat Geo's healthy competition with Discovery and more...

Collin Furtado Dec 31, 2014 8:14 AM

We take stock of channels launched in 2014 and their ratings performance so far

Collin Furtado Dec 31, 2014 7:56 AM

While the ad cap has been a bane for many broadcasters, there are some for whom the ad cap has worked. The kids genre has been and is still an under-indexed category according to Nina Elavia Jaipuria, EVP & Business Head – Kids Cluster, Viacom 18

Collin Furtado Dec 30, 2014 8:56 AM

Neeraj Vyas, SVP & Business Head, Sony Max & Sony MIX talks about positive growth in advertising this year, digitisation woes, spiralling costs, disproportionate ad and distribution revenues and the road so far for MAX 2

Collin Furtado Dec 29, 2014 8:08 AM

Digitisation, 10+2 ad cap, distribution aggregators, Star RIO and BARC; we take a look at the most significant developments of 2014 and the contentious issues that plague the TV industry

Collin Furtado Dec 29, 2014 8:06 AM

Will the general positive market sentiment, growth in economy and lowering inflation spike ad spends in 2015?

Collin Furtado Dec 24, 2014 8:34 AM

We take stock of the viewership numbers and crucial learnings from the first season of ISL

Collin Furtado Dec 22, 2014 9:29 AM

Despite the risks involved, many Hindi GECs decided to break the monotony and try to create shows off the beaten path during the year 2014

Collin Furtado Dec 19, 2014 9:06 AM

One of the reasons for the growth was increase in ad rates owing to the ad cap

Collin Furtado Dec 18, 2014 9:53 AM

Saurabh Yagnik, EVP & Business Head, Sony PIX & AXN talks about digitization roll-out, initiation of BARC, intensified competition in the English Entertainment genre and the entry of e-commerce as new category of spenders as the key highlights of 2014

Collin Furtado Dec 18, 2014 8:58 AM

Why did the top two Bollywood celebs known for massive brand endorsements not make it to the TAM AdEx Celebrity Endorsement List (Jan to Sept 2014)? Are brands going for younger celebrities?

Collin Furtado Dec 17, 2014 9:01 AM

Rising numbers of used car sales expected to drive auto portals' ad spends

Collin Furtado Dec 11, 2014 7:59 AM

Barua, CEO, Contract Advertising talks about the challenges of creating an effective TV ad with the rise of long format digital ads

Collin Furtado Dec 9, 2014 8:11 AM

Madison's Sam Balsara, Epic's Mahesh Samat, IPG Mediabrands' Shashi Sinha and Future Group's Sandip Tarkas shower praises on IMPACT Person of the Decade Uday Shankar and IMPACT Person of the Year 2014 Punit Goenka

Collin Furtado Dec 9, 2014 7:54 AM

Goenka, MD & CEO, ZEEL, showed appreciation for the award that recognizes and applauds the human side of industry endeavors

Collin Furtado Dec 6, 2014 9:14 AM

Not all recently launched fiction shows on Hindi GECs have fared well with ratings

Collin Furtado Dec 5, 2014 8:00 AM

From mobile apps to social media campaigns, broadcasters are upping their ad spends on digital and investing heavily in the medium for higher viewership and engagement

Collin Furtado Dec 4, 2014 7:58 AM

Is there a possibility of spike in auto ad spends with 15 new launches expected in December and January?

Collin Furtado Dec 2, 2014 8:21 AM

The Supreme Court has just given a stay order regarding the Delhi High Court order which directed Comedy Central

Collin Furtado Nov 29, 2014 4:11 PM

While long-running serials like Diya Aur Baati Hum on Star Plus fell in ratings, others like Taarak Mehta Ka Ooltah Chashma on SAB and Kumkum Bhagya and Jamai Raja on Zee boosted ratings in week 47

Collin Furtado Nov 28, 2014 8:38 AM

Syndicating content to international as well as regional audiences is a trend on the rise, with revenue contributions of up to 30%

Collin Furtado Nov 27, 2014 8:41 AM