Authors
Car sales boost for the new year may lead to a spike in auto ad spends. Push comes to shove, TV spends may take a hit compared to other mediums
Collin Furtado Nov 26, 2014 8:28 AM
In the wake of the recent festive spree, e-commerce ad spend on TV is estimated to grow by 25-30% in the near future
Collin Furtado Nov 25, 2014 8:29 AM
Andhra Pradesh channels among top gainers in regional markets; Kerala channels see a fall in ratings
Telugu channels MAA, Zee Telugu and ETV see significant rise in viewership in week 46
Collin Furtado Nov 21, 2014 9:21 AM
FMCG, auto, and mobile were the biggest contributors to ad spends. Revenues would have been even higher if this year's festive season had prolonged over a period of two months like preceding years
Collin Furtado Nov 21, 2014 8:06 AM
The digital sports content platform that receives 15-17 million unique clicks every month, is readying its video features and innovative mobile content to increase traction, says Ramesh Kumar, Head of ESPN Digital Media India & ESPNcricinfo
Collin Furtado Nov 19, 2014 8:10 AM
While ICC World Cup and the IPL are likely to remain top draws, other sporting properties too are expected to attract bigger spends in the first half of 2015
Collin Furtado Nov 18, 2014 10:02 AM
While ICC World Cup and the IPL are likely to remain top draws, other sporting properties too are expected to attract bigger spends in the first half of 2015
Collin Furtado Nov 18, 2014 8:06 AM
Marketers are infleunced by ROI numbers, but it is also important to look at relevance and effectiveness, says Ajay Kakar, CMO, Aditya Birla Group - Financial Services, who is also a member of the jury for exchange4media’s Prime Time Awards
Collin Furtado Nov 17, 2014 8:12 AM
The agreement has been struck between national MSOs such as Hathway Cable & Datacom, DEN Network, Siti Cable Network, GTPL and IndusInd Media and Cable (InCable), who have taken 19-21 channels from the network, claim sources
Collin Furtado Nov 17, 2014 8:10 AM
With news shows featuring established and new comic talents, the channel hopes to localize its content while keeping its international lineup fresh, says Ferzad Palia, EVP & Business Head
Collin Furtado Nov 14, 2014 8:08 AM
The genre sees channels struggle with content, talent, timing & diversity of markets to tickle the audience's funny bone
Collin Furtado Nov 13, 2014 8:09 AM
Priyanka Dutta, Business Head, Zindagi talks about the response received by the channel from audience & marketers, the competition and the road ahead
Collin Furtado Nov 12, 2014 8:06 AM
Now that the TDSAT has directed all MSOs to put Star India channels on RIO, here's what you should know about the hotly debated system
Collin Furtado Nov 11, 2014 8:04 AM
The new system will empower consumers and force channels to serve strong content through the day in order to be picked up by the viewers, say industry experts
Collin Furtado Nov 10, 2014 8:35 AM
With content aimed at both discerning men and women, the channel will follow a model based on advertising revenues, subscription and syndication says Mahesh Samat, MD, EPIC TV
Collin Furtado Nov 7, 2014 8:00 AM
Challenge for advertisers is to address diverse TV viewing habits in India today and connect with consumers who are moving towards appointment viewing on mobiles, laptops, says Ohri, Executive Chairman, Dentsu India & CEO, Dentsu Asia Pacific (South)
Collin Furtado Nov 6, 2014 9:51 AM
Aaj Tak News, ABP News gained big viewers. NDTV managed to beat CNN IBN, NewsX claimed the No 2 slot as ratings for the counting day of the state elections.
Collin Furtado Nov 6, 2014 8:05 AM
Challenge for advertisers is to address diverse TV viewing habits in India today and connect with consumers who are moving towards appointment viewing on mobiles, laptops, says Ohri, Executive Chairman, Dentsu India & CEO, Dentsu Asia Pacific (South)
Collin Furtado Nov 6, 2014 7:58 AM
A few channels are providing premium ad free content and the number of subscribers has been growing. But to move to a completely ad-free model will requite a different ecosystem
Collin Furtado Nov 5, 2014 7:58 AM
Mangalyaan's Project Director shared the guiding philosophy behind the successful mission at O&M's Envies awards
Collin Furtado Nov 4, 2014 8:12 AM
Leader Star Plus lost a little ground, as did Colors at the No. 2 spot with Comedy Nights with Kapil contributing to the slump
Collin Furtado Oct 31, 2014 8:03 AM
The revamping and repositioning includes six new shows that will help create a market for a purely Gujarati entertainment channel, says Anuj Poddar, EVP, Viacom 18
Collin Furtado Oct 31, 2014 7:56 AM
Sports channels are promoting live streaming of sport content on digital platforms. But despite the early interest shown by consumers, the model is struggling with technical challenges
Collin Furtado Oct 30, 2014 8:24 AM
Despite the optimism around the new government, the second quarter of the financial year including July, August and September and the onset of the festive season saw
Collin Furtado Oct 29, 2014 7:46 AM
Channels push for initial hype and advertising revenues with celebrity hosts; stars ride the shows to reach out to their target audiences
Collin Furtado Oct 27, 2014 8:35 AM
The first week ratings of the inaugural season of Hero Indian Super League recorded a reach of 74.7 million on the launch day and a reach of 170.6 million in the first week
Collin Furtado Oct 27, 2014 8:02 AM
All Hindi GECs witnessed a rise in ratings with the exception of Sony Entertainment Television
Collin Furtado Oct 27, 2014 8:00 AM
The long festive weekend will see a gamut of special shows, movies and new series aimed at keeping the viewers glued to their screens
Collin Furtado Oct 22, 2014 8:02 AM
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