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Balaji's latest initiatives with sports entertainment and reality are steps towards creating new growth opportunities for the production house, says Nair, Group CEO
Collin Furtado Oct 21, 2014 7:53 AM
RAPP India’s Venkat Mallik, Adfactors’ Madan Bahal, Madison PR’s Paresh Chaudhry, Vedanta Group’s Roma Balwani, and Volvo’s Sudeep Narayan share their views on how PR agencies can stay relevant in a more complex context of brand evolution
Collin Furtado Oct 18, 2014 10:04 AM
The Indian Super League (ISL) that kicked off on Sunday had announced the signing of six brands as sponsors just a few days before the start. But is it making business sense for everyone?
Collin Furtado Oct 17, 2014 7:54 AM
Star India, Multi Screen Media (MSM) and ZEEL sports have been acquiring rights to several sporting properties, with an eye on new, loyal viewers and adding to their revenues.
Collin Furtado Oct 16, 2014 8:12 AM
Stable at the fourth position on the ratings chart, the Hindi GEC has laid out elaborate and high decibel marketing and programming plans for the quarter, says Ajit Thakur, EVP and GM, Life OK
Collin Furtado Oct 16, 2014 8:09 AM
Senior media planners estimate e-commerce ad spends in October alone to reach Rs 200 crore. We find out if it's just the festive season bubble or a trend likely to carry on in the future
Collin Furtado Oct 15, 2014 8:04 AM
"Creative thinking applied with technology can create provocative, rewarding, successful campaigns," says Michael Wall, Global CEO, Lowe & Partners
Collin Furtado Oct 14, 2014 8:19 AM
While a shared economy is great news for society, an obsession with sharing could be taking away from the actual experience of products and services, says Vishnu Mohan, CEO, Havas Media Group, Asia Pacific
Collin Furtado Oct 13, 2014 8:48 AM
Flagship shows fared poorly this week, though Colors held on well to its No 2 slot
Collin Furtado Oct 10, 2014 9:27 AM
Political parties spend heavily on TV campaigns in the run up to the Maharashtra Assembly elections, with the BJP leading the pack
Collin Furtado Oct 9, 2014 9:04 AM
In an era where consumers have access to information and an opinion on everything, it is important for brands to claim only what they can deliver, says Verma, Executive Director, Foods & Refreshments, Hindustan Unilever Ltd
Collin Furtado Oct 7, 2014 8:05 AM
GECs are doing their best to cash in on the festive spirit and increase in brand spends with new shows and star hosts
Collin Furtado Oct 7, 2014 7:52 AM
Bigg Boss of the festive season gives the channel a fantastic boost while Sony Pal races past Zindagi to claim the No 7 spot
Collin Furtado Oct 6, 2014 8:54 AM
Following the dispute over sports channels, the MSO has been accused of causing disruption on entertainment channels as well. Hathway MD & CEO Jagdish Kumar denies the allegations
Collin Furtado Oct 1, 2014 5:50 PM
Dependency on technology has changed social structures, human interaction and the way we market our products and services, says Verma, Executive Director - Foods & Refreshments, Hindustan Unilever Ltd
Collin Furtado Oct 1, 2014 8:12 AM
Reports say the sport is second only to cricket, with the popular English Premier League (EPL), enjoying a viewership of 53 TVTs across 216 matches in 2013. But will the ISL and the sport in India gain much from the impressive numbers?
Collin Furtado Sep 30, 2014 12:47 PM
Reports say the sport is second only to cricket, with the popular English Premier League (EPL), enjoying a viewership of 53 TVTs across 216 matches in 2013. But will the ISL and the sport in India gain much from the impressive numbers?
Collin Furtado Sep 30, 2014 8:16 AM
Not the GECs that do not expect viewership to fall or ad revenues to shrink during cricket's biggest event in February next year
Collin Furtado Sep 29, 2014 7:52 AM
According to latest TAM ratings, all Hindi GECs registered a decline, except Zee, while new Hindi GECs saw a marginal improvement in their ratings
Collin Furtado Sep 26, 2014 8:05 AM
Anchored by three charismatic stars, KBC Season 8, India's Raw Talent and Dare2Dance on three competing Hindi GECs fail to sustain viewership after initial success
Collin Furtado Sep 26, 2014 8:02 AM
Representatives of the eleven member companies of International Food & Beverage Alliance signed a letter to the WHO Director-General Dr Chan, outlining a set of enhanced global
Collin Furtado Sep 25, 2014 8:10 AM
Zindagi has had few exciting weeks while Sony Pal has maintained a sluggish pace, according to latest Tam ratings
Collin Furtado Sep 24, 2014 8:09 AM
With less than three weeks to kickoff, the Indian Super League is still struggling to get enough sponsors on board
Collin Furtado Sep 24, 2014 8:00 AM
Auto, e-commerce and mobile sectors line up launches to leverage the buoyancy in the economy as wholesale inflation drops to lowest in five years
Collin Furtado Sep 23, 2014 8:12 AM
The Bollywood news and entertainment channel will now give way to a music channel that aims to leverage the currency brand Bindass enjoys with the youth
Collin Furtado Sep 19, 2014 8:21 AM
Carriage fees have been a contentious issue between broadcasters and MSOs and LCOs; 83 per cent of the respondents said kickbacks were a key concern in the industry; M&E industry sees 56 per cent rise in fraud and corruption
Collin Furtado Sep 18, 2014 8:30 AM
The internet giant bought the entire ad inventory on 20 channels across Zee Network to promote its newly launched Android One
Collin Furtado Sep 18, 2014 8:23 AM
Colors may have attracted several brands for its top-billed reality show this year, but with high production costs and Salman Khan's fees, questions remain over the show's profitability
Collin Furtado Sep 17, 2014 8:21 AM
After a delay of more than a year, Epic Television Network (Epic TV) has received its license from the Ministry of Information and Broadcasting
Collin Furtado Sep 17, 2014 8:09 AM
Twitter's aggressive monetising strategy with paid promotion tool Amplify is met with caution as well as interest from broadcasters. Early responses indicate the industry is perhaps
Collin Furtado Sep 16, 2014 8:21 AM
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