Account-Movement
The task for media is not only to build saliency for the brand but to encourage a change in shopping habits for apparel and accessories
Meridian Communications has won the creative mandate for Hungama and Bollywood Hungama. It will also take care of the apps business
While the move is as part of a global realignment, Levi’s Denizen continues to be with JWT India
The agency will redesign the logo and work on a fresh brand positioning for Slotco
The GroupM agency will now handle media duties for all Discovery Communications channels. The incumbent on the business is ZenithOptimedia
Bharti Retail has chosen Lowe Lintas & Partners as the brand and communications partner for its retail chain Easyday post a multi-agency pitch
OCL India manufactures Konark Cement and Eden City Maheshtala is in the real estate domain. The wins come in Lintas’ Kolkata office
MediaVest’s Mumbai office will handle the media planning and buying duties for Ramdev Chilly Powder and Ramdev Asafoetida (hing)
Prior to this, Contract Advertising was handling the off-air publicity and promotional campaigns for the three Disney channels
Pavan Chauhan, CEO, Meritnation has confirmed the development to exchange4media
Madison Media won the account in a multi-agency pitch; the agencies that participated in the pitch were Maxus, OMD and RK Swamy Media
Prior to this, Contract Advertising was handling the off-air publicity and promotional campaigns for the three Disney channels
The incumbent on the business is Carat Media and the account size is pegged in the vicinity of Rs 40 crore
As Piaggio gears to get Vespa on the road, the auto company has appointed MediaCom as its media and digital agency
Cholamandalam Finance is the financial services arm of the Murugappa Group
Cholamandalam Finance is the financial services arm of the Murugappa Group
Peninsula Land, a real estate company, has appointed TBWA India as its creative partner; the win comes after a multi-agency pitch held in Mumbai
DDB MudraMax has bagged the media duties of Nirmal Lifestyle following a multi-agency pitch; account size is said to be in the range of Rs 25-30 crore
McCann Erickson has made an inroad into DS Group winning creative duties for its flavoured pan masala brand Rajnigandha and Meetha Mazaa
The agency will handle Crompton Greaves’ entire range of products including fans, lights, lighting fixtures, pumps and electric appliances
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