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During the final session of the annual summit of the Public Relations Consultants Association of India (PRCAI), speakers put forth their views on ‘Role of communication in Good Governance’. The issue of communicating the message of a company out in an effective manner was dealt with.
The post-lunch session of the annual summit of the Public Relations Consultants Association of India (PRCAI) had speakers discussing on social responsibilities of the corporate sector. Speakers were of the opinion that the many faces of India could not be ignored, and that it was essential to have an understanding of environmental, social or agricultural issues.
Global consultancy firm APCO is launching its operations in India, after successful stints in the US, Europe, the Middle East, Africa and other countries in Asia. It will be headed by Devashish Dasgupta as Managing Director of APCO Worldwide India Pvt. Ltd.
At the IPRA Golden World Awards for Excellence that took place in London recently, the Grand Prix Award went to Corporate Voice Weber Shandwick with PSP-One Project for USAID (India) for ‘Condoms: Changing the Perception of the Contraception’. The campaign also scooped up awards in two more categories.
Percept Profile, the public relations arm of Percept Holdings Pvt. Ltd, has recently bagged an array of accounts, across various categories like hospitality, lifestyle, corporate and media. This gain of 13 new businesses has resulted in a 30 per cent growth in the last quarter of 2007 for the agency.
The PR industry in India is still quite nascent, as compared to its peers in the US and Europe. But with the explosion in media outlets and the rapid growth of the media industry, PR is increasingly seen by our clients as an important strategic tool. Clients in India are also increasingly expanding globally and require PR agencies to have an understanding of the global media landscape.
Publicis Groupe has agreed to acquire Indian public relations consultancy Hanmer & Partners (H&P). Following this, Hanmer will be aligned with public relations firm Manning Selvage & Lee (MS&L), and the Indian agency will be renamed Hanmer MS&L.
Text 100 Public Relations has announced the launch of its global resource optimisation (GRO) service, based in Mumbai. The new service allows clients worldwide to tap into round-the-clock services, and gives them opportunities for enhanced communications capabilities while lowering the cost of performing time-intensive activities.
Ogilvy PR India’s campaign for Amararaja Batteries in India has bagged the Crème Da La Crème Award in the Corporate Public Relations Category at the first ever Global WPPED Cream Awards. The Awards ceremony was held at the Museum of Modern Art in New York.
Sampark Public Relations has won three new accounts -- Citymax, Bluefrog, and Writer Communications.
Harjiv Singh, Co-Founder of Gutenberg Communications, however is of the opinion that with the explosion in media outlets and the rapid growth of the media industry, PR is increasingly seen by clients in India as an important strategic tool. “Clients in India are also increasingly expanding globally and require PR agencies to have an understanding of the global media landscape,” he says.
I think the future is really in digital PR. There will be a stage when all information will have become digital. You can take the example of the US. The media model is changing; today everything is being migrated onto the Internet. I think there are enormous opportunities for public relations through this. The question is how to tell the story today, when a picture says a thousand words whereas a video says a million words.
Corporate Voice | Weber Shandwick has become the first PR agency in India to receive the prestigious UN Grand Award for excellence in public relations for the Condom Bindaas Bol campaign. The agency had associated with PSP-One Project for USAID (India) for ‘Condoms: Changing the Perception of the Contraception'. The campaign is also supported by the Ministry of Health and Family Welfare and ICICI Bank.
Bayer Diabetes Care has appointed Blue Lotus Communications as its public relations agency. The agency intends to provide a nationwide reach for the brand through this association.
Corporate Communications meet focusses on communication as driving force for perfect corporate value
Day two of the third Annual Corporate Communications meet had Renu Kakkar from Apeejay Surrendra Group sharing the core value of communication as the driving force for a corporate value. Kakkar spoke about focussing communication as a driving force for corporate value that can aid in sustaining productivity, reduce attrition and energise an organisation.
Day two of the third Annual Corporate Communications meet had Anurag Batra, Managing Director and Editor-in-Chief, exchange4media.com, elaborating on the new media landscape and reputation management, as also the usage of Internet, and its impact on several businesses.
The third Annual Corporate communications meet brought under the scanner corporate communication involvement, with industry luminaries. The first half of the day had speakers talking on how to effectively link both internal and external communication efforts to achieve company goals.
The post-lunch sessions of the third Annual Corporate Communications meet saw eminent speakers from the world of corporate communications speak on topics like leadership and global trends that have an impact on the business of corporate communication.
Turtle Ltd has appointed Hanmer & Partners as its public relations consultant across key markets in India.
Rediffusion DYR Public Relations will be handling the PR duties for Jaypee Greens, the real-estate division of the Jaiprakash Associates Ltd, the flagship company of the Jaypee Group.
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